Balancing Sustainability with Customer Satisfaction In an era where environmental concerns are increasingly at the forefront of consumer consciousness, Swiggy, a leading food delivery platform, has introduced an eco-friendly delivery option. This initiative represents a significant step towards sustainability in the food delivery industry. However, the success of such a feature hinges on its acceptance by the users. Here, we delve into the challenges and opportunities presented by this innovative approach. Understanding the Challenge ?️‍♀️ The primary challenge for Swiggy's eco-friendly d ..read more

Interaction To Next Paint (INP) issues could happen on Consent Notices UI Interactions, especially on Mobile devices. ? What can developers and 3P (CMPs) do to optimise this critical user experience flow? Optimising long tasks is crucial for enhancing the user experience, especially during interactions with Cookie Consent UIs on mobile devices. Here's how developers and third-party Consent Management Platforms (CMPs) can optimise this critical user experience flow: Understand tasks and the main thread: Tasks are discrete pieces of work like rendering and running JavaScript. The main thread ..read more

There has been a lot of discussion recently about user signals such as CTR as a ranking factor on Google. Now Google published a new patent based on an older one about this topic. Understanding Google's Search Relevance Patent Google's relentless pursuit of providing the most relevant search results has led to the development of intricate algorithms and patents that refine how search results are ranked. One such patent involves an ingenious method of evaluating user interactions to determine a document's relevance to a search query. Here's a deep dive into this process and its implication ..read more

Customer acquisition cost (CAC) and customer lifetime value (CLV) are two of the most crucial KPIs for any firm. The entire revenue a customer is anticipated to bring in during their association with your business is known as CLV. The entire cost of gaining a new customer, including expenses for onboarding, marketing, and sales, is known as the CAC. You may obtain a clear picture of your company's profitability and identify areas for improvement by monitoring your CLV and CAC measurements. But a lot of companies calculate CLV and CAC incorrectly, which can result in poor choices and lost cha ..read more

The coveted SEO rankings that brands, bloggers, and organisations hunt for may not necessarily produce the expected effects in the ever-evolving digital market. A prime example of this is the third spot on Google's Search Engine Results Page (SERP), which appears to be highly sought after. At first blush, coming in third on Google seems like a noteworthy accomplishment. However, go further and the image of traffic generation drastically shifts, particularly for keywords that are in competition. Top Listings Are Mostly Paid Ads At the top of Google SERPs, sponsored ads are becoming a standard ..read more

Moments of truth (MOTs) are critical interactions between a customer and a brand that have a significant impact on the customer experience. Marketers now create elaborate customer journey maps oriented around MOTs and other "moments that matter" in a consumer's path to purchase. However, despite having more tools, technology, and data than ever, the actual customer experience often falls flat. Yesterday, I received a thoughtful post from Marketoonist. Here are my thoughts on this. Source: Marketoonist Reasons for failure There are a number of reasons why customer experience falls flat, des ..read more

The evolution of search technology has always been tied to our pursuit of better, faster, and more accurate answers. From manually indexed directories in the early days of the web to the sophisticated algorithms of today's search engines, we've come a long way. Now, the emergence of Large Language Models (LLMs) like OpenAI's GPT series promises another leap forward, not just in the efficiency of the search process, but also in its accuracy and depth. A Brief on LLMs LLMs are a subset of artificial intelligence (AI) models specifically designed to understand and generate human language. These ..read more

Google recently updated its guidelines for FAQ schema markup, disallowing repetition of questions and answers in multiple FAQ pages on a single site. This means that if you have the same question and answer on multiple FAQ pages on your website, you can only markup one of those pages with FAQ schema. If you markup all of the pages, Google will ignore the markup and your pages will not show up as FAQ rich results in search. While this update may seem like a reason to remove FAQ schema from your website altogether, it's important to note that there are still benefits to using FAQ schema markup ..read more

The Lighthouse Performance Score should not be treated as a key performance indicator (KPI) for several reasons. While it provides some insight, it has limitations that make focusing on individual metrics more valuable. Here's why: Firstly, the performance score is derived from a weighted average of performance metrics within Lighthouse. Currently, metrics like Total Blocking Time (TBT), Cumulative Layout Shift (CLS), and Largest Contentful Paint (LCP) carry more weight, while metrics like First Contentful Paint (FCP) or Speed Index have less weight. This means that a higher score may not ac ..read more

Artificial intelligence (AI) is rapidly transforming the way businesses interact with their customers. AI-driven personalization is one of the most powerful tools that businesses can use to improve customer experience and drive efficient growth. What is AI-driven personalization? AI-driven personalization is the use of AI to deliver personalized experiences to customers. This can be done by using AI to collect and analyze customer data, such as purchase history, browsing behavior, and demographic information. AI can then be used to identify customer preferences and to deliver personalized cont ..read more