Are You Asking Yourself the Right Questions to Differentiate Your Business?
A Better Jones
by Kasey Jones
2y ago
Download my proven checklist method to take your business to the next level WANT TO LISTEN TO THE AUDIO VERSION? Click below! I hope that by now I’ve shown you how building your thought leadership has the ability to positively impact your community and your business, but let’s unpack this a little bit more so you can create a crystallized vision for the way this could change your life. Being a thought leader means, well, being a leader. It means impacting people in a way that makes them want to follow you.   And not through force, coercion, or, hell, even charisma. Instead, it shou ..read more
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PART TWO: 4 Qualities Startup Leaders Must Build to Have Influence in Their Industry
A Better Jones
by Kasey Jones
2y ago
The fastest path to successful thought leadership: PART TWO If you missed part one of this article, click here to get caught up. WANT TO LISTEN TO THE AUDIO VERSION? Click Below! PART II What makes someone a thought leader?  I believe a thought leader has four distinct qualities.  Impact. They care about making a difference. They are passionate about driving change and progress in their community or industry.  Evolution. They don’t rest on their laurels. They are committed to always learning, growing, and evolving.  Perspective. They have opinions about th ..read more
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4 Qualities Startup Leaders Must Build to Have Influence in Their Industry
A Better Jones
by Kasey Jones
2y ago
WANT TO LISTEN TO THE AUDIO VERSION? Click below! When you struggle with personal branding the way I’ve described in 3 Things Keeping You From Building an Impactful Personal Brand, you probably can’t escape the feeling that the whole enterprise is a frivolous or superficial one. Something that feeds your ego and little else. Because of this, I advocate that instead of focusing on building your personal brand, you aim for growing your thought leadership.  Now, let’s be clear. On some level, we’re just arguing semantics here. And there will be plenty of you that still roll your eyes at th ..read more
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3 Things Keeping You From Building an Impactful Personal Brand
A Better Jones
by Kasey Jones
2y ago
WANT TO LISTEN TO THE AUDIO VERSION? Click below! If having a powerful personal brand is so important, why do so many people struggle to create one?  Now, we all know there are about a million things in life that are important. Things that we should be doing. Things we, on some level, want to do.  We all know the importance of being healthy, eating right, exercising regularly, being fit as a fiddle. But how many of us actually fit that description? How many of us take the time to and put in the work to revamp our lives to turn our body into the temple that the gu ..read more
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Are you making this mistake as an entrepreneur? It's more common than you might think...
A Better Jones
by Kasey Jones
2y ago
The one thing that will hold you back in your business might not be what you expect. The primary thing that serves as a blocker to your success as an entrepreneur isn’t a lack of experience, strategy, or connections. Yes, those are important considerations and the presence of each can make a massive difference in your growth, but they (or their lack) are rarely the thing getting in your way.  Still, I’d be willing to bet that the biggest obstacle to your success as an entrepreneur is probably some unresolved issue from your past. Not the issue itself, but the behavior or world ..read more
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The #1 Mistake Founders Make With Personal Branding
A Better Jones
by Kasey Jones
2y ago
WANT TO LISTEN TO THE AUDIO VERSION? Click below! As a founder, you have a choice in everything you do to build your business. Do you want to use every resource at your disposal to attract ideal customers, raise investments, and build awareness for this company you’re building? Or do you want to stick to doing what feels comfortable and hope that it all works out anyway? If you chose the first answer, then you must decide to intentionally build your personal brand as a resource that can help you earn the trust of your target customers, capture the attention of potential investors, and help en ..read more
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Our #1 Tip to Skyrocketing Your Business Overnight (Spoiler Alert: Be a Podcast Guest)
A Better Jones
by Allison Del Fium
3y ago
Fact: Too many people are passing up opportunities to be a podcast guest. It could be that they don’t recognize the value in tapping into someone else’s audience. Or maybe they don’t know what to expect, what to say, or how to maximize the opportunity. But let us point out that these same “downsides” can also be considered benefits. Because these what-ifs hold so many people back, being a podcast guest is a hugely underrated opportunity to grow your business. Naturally, this means there’s plenty of room for you to stand out.  Want to be among the savvy few who know a good thing when they ..read more
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How Your Business Suffers From Your Unprocessed Trauma
A Better Jones
by Kasey Jones
3y ago
Note: I am not a therapist, psychologist, or psychiatrist. I cannot diagnose or treat people. I am not an expert. I am simply a trauma survivor that has spent time, money, and energy to learn as much as I can about my own experience and am now on a mission to help others that struggle. If you’re suffering, please seek professional help.  Trauma is more common than I used to realize. Far more people than I ever understood have dealt with incredibly challenging personal experiences that change the way they view the world and, what’s more, react to it. We also often associate the word “Traum ..read more
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The Thing That Holds You Back In Your Business
A Better Jones
by Kasey Jones
3y ago
The primary thing that serves as a blocker to your success as an entrepreneur isn’t a lack of experience, strategy, or connections. Yes, those are important considerations and the presence of each can make a massive difference in your growth, but they (or their lack) are rarely the thing getting in your way.  Still, I’d be willing to bet that the biggest obstacle to your success as an entrepreneur is probably some unresolved issue from your past. Not the issue itself, but the behavior or world-view that you learned in response.  It might be that you don’t really trust other people a ..read more
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Why the hell should I care about personal branding??
A Better Jones
by Kasey Jones
3y ago
The term “personal branding” bears the weight of so many people’s perceptions, judgments, and misconceptions, particularly about Kim Kardashian, Instagram Influencers, and the oh so many people who seem to be famous for nothing. Far too often, our minds go to the stories of the worst cases of personal branding. People who crafted “brands” seemingly out of nowhere, all for the purpose of personal material gain. The term often makes us roll our eyes or feel our skin crawl.  It’s an unfortunate state of affairs because when we really get down to it, the term isn’t so darn icky, and in fact ..read more
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