Ben Morel, the new CEO of LFP Media, is overseeing a CVC-backed commercial overhaul of Ligue 1 and Ligue 2. He spoke to Tom Bassam at SportsPro Madrid and then we took the temperature of the delegates to get their thoughts on the new vision for French football ..read more

How do take a 30 year old brand and relaunch it with a new name? David Jackson, EA Sports' vice president of brand, takes SportsPro technology editor Steve McCaskill on the gaming giant's journey through the launch of EA Sports FC and the plans for the soccer title going forward ..read more

Inside the NBA star Kenny Smith and long-time Turner exec Craig Barry help Sam Carp lift the lid on why the network's flagship basketball show is such a hit, plus we learn how Warner Bros Discovery is planning to extend that success to the UK. Talking points: Sam Carp goes behind the scenes at Inside the NBA (0:45) Why the show works (6:00) Kenny Smith and the role of the pundit in sports broadcasting (9:33) Shaq's role (18:13) What Warner Bros Discovery hopes to bring to its NBA coverage in the UK (23:43) Warner Bros Discovery's opportunity to take a global approach to sports broadcasting (3 ..read more

The Las Vegas Grand Prix returns to Nevada for the first time since 1982, with Formula One now worlds away from the series that previously raced around the car park at Caesars Palace. BlackBook writer Cian Brittle joins the pod to explain how and why Liberty Media is gambling $500m on a completely new approach to putting on a race. Talking points: How we got to a new F1 grand prix in Vegas (1:00) Is this a shift in F1's strategy for hosting races? (7:19) Is the interest there for another F1 race in the US? (19:39) Has F1 already peaked in the US? (26:30) The health of Nascar and motorsport's ..read more

South African rugby legend and Laureus academy member Bryan Habana joins the pod to give his take on how brands can be a force for positive social change, before TikTok's global head of sports, Harish Sarma, explains why making it into the Index is a result of a deliberate attempt to use its platform for good. Talking points: Bryan Habana on the Laureus perspective (1:13) The brand view with Harish Sarma (19:27) The 30 brands in this year's Laureus Sport for Good Index have now been revealed. Check out the Sport for Good Index hub here ..read more

Few know more about how the NFL's overseas games are bringing in new fans than the companies that sell the tickets to the matches. As a secondary market specialist, Viagogo has a unique perspective on the industry and here, general manager, Cris Miller, explains how effective the league's overseas operations have been in creating new fans. Plus we delve into the business of resale ticketing and its role in sports ..read more

SportsPro's annual 50 Most Marketable Athlete list is out now to provide a definitive guide to the power players of global sports. In this episode, host Tom Bassam chats to SportsPro's Michael Long and Sam Carp about how we put the list together alongside our 50MM partner, Northstar Solutions Group. Talking points: How the 2023 50MM list came together (1:23) Why is Lionel Messi number one? (7:19) Why authenticity matters (11:38) NIL and the rise of athlete influencers (16:36) QUIZ: How well do we know 50MM? (21:53) This podcast is part of SportsPro's 2023 Athlete Week, which will also s ..read more

Michelle Wie West has never been afraid of being a trailblazer. At points in her career she has been the youngest ever qualifier for an LPGA Tour event, a record since taken by Ariya Jutanugarn, and the youngest female to ever play in a PGA Tour tournament. In an exclusive interview with SportsPro's Josh Sim, Wie West discusses her plans post-retirement, the health of women's golf and how she thinks about making investments. Talking points: • Looking back at Michelle's career and how women's golf has progressed (4:47) • Michelle's career influences and what's shaped her mindset (7:33) • T ..read more

For the last SportsPro Podcast of the year, George Breare and Tom Bassam are joined by features editor Sam Carp, technology editor Steve McCaskill and community lead Chris Stone for a festive, sports business-themed quiz. Round one - A year in news (2:50) Round two - SportsPro long reads (22:15) Round three - Who said what? (42:49 ..read more

SportsPro news editor Tom Bassam is joined by editorial director Michael Long for a quick scan of the biggest industry news, before Simon Trewavas from RTB House joins the pod to talk about the data solutions firm's new report on the opportunities for sports brands and the fashion industry. Talking points: The NBA opens itself to sovereign wealth investment (1:10) Is it the right time for the ECB to sell The Hundred? (6:12) The wider impact of the Juventus board's mass resignation (13:27) Should we read much into the idea of the Olympics in Qatar? (18:58)  Unpacking the 'Data in Fashion ..read more