Video Marketing Madness
263 FOLLOWERS
Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday.
Video Marketing Madness
1M ago
Today on Video Marketing Madness – How to Run YouTube Ads
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Here’s a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads ..read more
Video Marketing Madness
2M ago
Today on Video Marketing Madness – How to Use YouTube Podcast Feature – We’ll walk you through that and other new stuff.
Adding a podcast to your Youtube channel – In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts.
Updates:
Google tests Nearby Events and Deals local search feature https://searchengineland.com/google-nearby-events-deals-local-business-436759
Google advertisers are confused between support and sales – we asked for clarification https://searchengineland.com/google-ads-support-sales-clarifi ..read more
Video Marketing Madness
2M ago
Today on Video Marketing Madness – Updates and Ray’s new GPT Store App for Optimizing Videos
Here are links to the updates:
Google Ads support is at an ‘all-time low’ – we asked Google why – https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434
Google Ads lays off hundreds of staff amid support crisis – https://searchengineland.com/google-ads-lays-off-staff-support-crisis-436589
Google is shutting down websites made with Business Profiles – https://searchengineland.com/google-shutting-down-websites-business-profiles-436393
YouTube rolls out new Shorts editing too ..read more
Video Marketing Madness
3M ago
Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in!
There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them.
Google makes it easier to buy YouTube reservation ads – https://searchengineland.com/google-easier-youtube-reservation-ads-435856
X launches its ChatGPT rival: Grok – https://searchengineland.com/x-officially-launches-its-chatgpt-rival-grok-435584
Google announces A ..read more
Video Marketing Madness
4M ago
Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube
The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated.
There is a new filter in Analytics – New Views and Returning Viewers.
YouTube is deliberately ‘suboptimal’ for people using ad blockers: https://searchengineland.com/youtube-suboptimal-ad-blockers-434973
Google is updating its Video publisher policy: https://searchengineland.com/google-updating-video-publisher-policy-435032
YouTu ..read more
Video Marketing Madness
5M ago
Today on Video Marketing Madness – Easily Make YouTube Shorts with Opus Clip. Opus Clip uses AI to make numerous shorts from your videos.
Let’s say you have a 10-minute YouTube video. Opus Clip uses AI to analyze the video and pull out the best part for the Shorts. It also scores the quality of the Shorts. Shorts typically get more views and you can refer them to your main video which gets it more views. It will also auto-recenter what it pulls. Check it out at http://rayslinks.com/opusclicp
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at ..read more
Video Marketing Madness
5M ago
Today on Video Marketing Madness – The New iPhone 15 Pro Max – Ray has it, and he talks about all the new features. Also, Ray and Steve have tips on getting more organic YouTube views.
Finally, Apple added USBC, so no more lightning. However, all of Ray’s peripherals are lighting, so he’s investigating adapters. With the USBC, you can add keyboards, hook it up to a TV – and other things. Also, you can record videos on an external fast drive which is very cool. Moreover, it has “Apple Log” so you can color grade, and that’s an advanced feature.
Today’s episode is made possible by Movo! Get grea ..read more
Video Marketing Madness
7M ago
Today on Video Marketing Madness – The New iPhone 15 Video. Ray details some really cool stuff. Plus news you can use.
The biggest thing in the news category is YouTube Promotions. It’s in the content area where you’ll find a tab entitled “Promotions Beta.” Ray says it can get your video on page one of Google for your keyword set.
Ray is going to get the iPhone Pro Max. It’s got a prismatic camera which means there are prisms in the phone for better zoom and focus. It also allows you to change focus in your editor and it can record to an external device.
Today’s episode is made possible by Mov ..read more
Video Marketing Madness
7M ago
Today on Video Marketing Madness – Vital Marketing Updates You Need to Know. Steve and Ray have a bunch of news and share what’s working for them.
Big news – YouTube enables linking between Shorts and long-form videos. Here’s the Search Engine land article: https://searchengineland.com/youtube-enables-linking-shorts-long-form-videos-430655
Ray and Steve are managing YouTube channels for attorneys. Ray optimizes channels and videos. We are in their office virtually via Zoom when they record videos on their phones. Ray guides them through the process, and it “forces” them to record the videos.
S ..read more
Video Marketing Madness
8M ago
Today on Video Marketing Madness – Grow Your Business with Hulu. Ray gives us the facts on Hulu ads.
Hulu has 100 million eyes that see the ads, and they can’t skip them. You can target down to the zip code level, and it’s on real TVs. The cost per ad is 3.5 cents per view on average. There are very tight specs for the video files, so folks will need help with that and then the placement.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.yout ..read more