Goodbye VMM! As one chapter closes...another one opens. Introducing The Todd Hartley Show!
Video Marketing Mastery with Todd Hartley
by WireBuzz LLC
8M ago
A bittersweet goodbye but an exciting new beginning! After over 500 episodes of Video Marketing Mastery, Todd Hartley is off to start a new podcast that is brought to you by the Wirebuzz team! Introducing the Todd Hartley Show!  This inspirational podcast spotlights thought provoking conversations with prominent business leaders, entrepreneurs, and industry experts about how they reached their success by taking their business and lives to the next level. Join Todd as he unpacks life-changing tactics you can easily deploy to achieve your own goals. Listen here! https://feeds.captivate.fm ..read more
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Ep. 509: Are you Getting ROI and Tracking ROI from Conferences?
Video Marketing Mastery with Todd Hartley
by WireBuzz LLC
8M ago
In this episode of Video SMarketing Mastery, Executive Producer Sarah Scott talks with WireBuzz CEO Todd Hartley about how to make the most out of your conference experiences this year and how you should be tracking the results you get in your ROI.  ..read more
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Ep. 508:How Medical Brands Can Use the Force to Tell Better Stories
Video Marketing Mastery with Todd Hartley
by WireBuzz LLC
8M ago
Join WireBuzz’s Kasen, Amanda, and Chad as they travel to a galaxy far, far away and discuss the importance of the hero’s journey, how your company can master the force of digital marketing, and some light Jar Jar Binks trash (compactor) talk. Whether you’re an entry-level healthcare marketing padawan or a seasoned life science jedi master, this podcast is sure to have something to help your brand shoot for the stars ..read more
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Ep. 507: Turn Attendees Into Superfans - What Healthcare Conferences Can Learn From FanCons & Theme Parks
Video Marketing Mastery with Todd Hartley
by WireBuzz LLC
8M ago
Hey medical marketers, want to turn your event attendees into superfans? If so, this episode of “Video SMarketing Mastery” is for you! In honor of National Anime Day being April 15th, the WireBuzz team gathered around to nerd out about their favorite anime and fanlore. What conference marketing inspiration can your life science brand take away from fan conventions and theme park experiences? Listen to find out ..read more
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Ep. 506: Think “Audio First” (Pt. 2) - How to Write Effective Video Scripts
Video Marketing Mastery with Todd Hartley
by WireBuzz LLC
8M ago
In Part 2 of this episode of “Video SMarketing Mastery”, the WireBuzz content team breaks nerds out about how to write effective video scripts - and why sometimes, the most effective script is actually a silent one ..read more
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Ep. 505: Think “Audio First” (Pt. 1) - How Music & Sound Can Make or Break Your Videos
Video Marketing Mastery with Todd Hartley
by WireBuzz LLC
8M ago
In Part 1 of this episode of “Video SMarketing Mastery”, WireBuzz talks about what it means to think “audio first” when it comes to your marketing content - and how the music and sound design of your videos can make or break their success ..read more
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Ep. 504: Teamwork Makes the Dreamwork: How We Collaborate to Produce Champion Videos
Video Marketing Mastery with Todd Hartley
by WireBuzz LLC
8M ago
In this week’s episode of “Video SMarketing Mastery”, key players from the WireBuzz team explain our agency’s video production process. Learn how we “pass the ball”, layup each department for success, and collaborate to produce award-winning videos that get real results for our clients ..read more
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Ep. 503: Managing Client Relationships & Video Production in a Remote-First World
Video Marketing Mastery with Todd Hartley
by WireBuzz LLC
8M ago
In this week’s episode of “Video SMarketing Mastery”, WireBuzz Director of Operations & Executive Producer Sarah Gavin has an open conversation with her fellow producers (Alicia Longo & Weslie Swift) about how the pandemic caused our agency to pivot its approach to client relations and video production ..read more
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Ep. 502: What Life Science, Biotech, & Healthcare Brands Can Learn from 2022’s Best SuperBowl Ads
Video Marketing Mastery with Todd Hartley
by WireBuzz LLC
8M ago
Why don’t life science, biotech and healthcare brands treat commercials and marketing campaigns like Super Bowl ads? Healthcare providers and patients aren’t lawyers or scientists – they’re people (and some are even football fans). Just because your brand belongs to a highly-regulated industry, doesn’t mean your content can’t or shouldn’t be disruptive, story-driven, humorous and nostalgic. In this week’s episode of “Video SMarketing Mastery”, WireBuzz Head Strategist Kasen James teams up with Director of Video Ben Eller to analyze some of our team’s top picks for the best Super Bowl ads in 20 ..read more
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Ep. 501: Developing Heart-Centered Business Relationships (w/ Jason Fair)
Video Marketing Mastery with Todd Hartley
by WireBuzz LLC
8M ago
What’s the longest you’ve pursued a prospect? What’s the most unique or special gift you’ve ever given a client? In this week’s episode of “Video Smarketing Mastery”, WireBuzz Head Strategist Kasen James chats it up with VP of Digital Strategy Jason Fair about how his approach to developing and nurturing client relationships has helped our agency unlock hearts, new opportunities, and long-term account growth over the past 7 years. If you’ve been subscribed to this podcast for a while, you know this as WireBuzz CEO Todd Hartley’s beloved “Video Marketing Mastery” podcast. However, with his ..read more
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