Do you regularly appear as a guest expert on other people’s podcasts, webinars, events or video livestreams? It’s an honor, but it’s time consuming. So how do you get the most out of the time spent?   In this episode, host Amy Woods talks about how to prepare for a guest appearance on someone else’s content with repurposing in mind and dives into 11 practical, effective ways to repurpose that interview in order to get the maximum ROI.   Find out:  Steps to take before your guest appearances  11 ways to repurpose these guest appearances  How to create new con ..read more

Are you creating content that your audience actually wants, or are you creating content that you think your audience wants? Both are important and they are not the same thing, says this week’s guest on the Content 10x Podcast. Michael Brenner, top content marketing leader, author and CEO of Marketing Insider Group chats with host Amy Woods about why 60-70% of the content we create goes completely unused, the importance of creating content that your audience actually wants, and the best ways to find that out. They also talk about how to optimize your content, refreshing and repurposing, and way ..read more

Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator? Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask if it can work for you in the B2B marketing space and if you can repurpose content for your Substack subscribers. Of course, the answer is yes. Plus, you might be surprised by the audio opportunities that this platform presents. In this episode of The Content 10x Podcast, host Amy Woods discusses the benefits of Substack from a B2B content marketing perspective and shares some ideas for repurposing content in ..read more

In the new year it’s good practice to review your content strategy.   There are so many benefits to doing this, because in our business things move fast. Content trends come and go, platform popularity waxes and wanes and if you’re not careful, you might end up creating and repurposing loads of great content that no one is seeing.  This year, we reviewed our content strategy and this has resulted in big changes. We’re excited to share them with you, along with 3 top tips on how to effectively review yours….   Find out:  Why it’s important to review your content s ..read more

How do you prepare and conduct a really excellent expert interview?    To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Content 10x Podcast. Sarah is Principal Writer for Work Life by Atlassian where she has worked in different roles for 11 years. She is also an executive ghostwriter and public speaker.   Sarah delivered a talk at Content Marketing World 2022 called Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews. This talk captured Amy’s attention, and, as someone who often conducts exp ..read more

If you deliver a lot of in-person content – talks, presentations and seminars for example, chances are you have thought about how you can capture that content and turn it into something online…   And if you haven’t thought about it, perhaps you should!   The pandemic showed us in the B2B marketing world, that there are many creative ways to repurpose in-person offerings to online, so we can continue to add value to our audiences and provide new and interesting ways for them to consume our content.  In this episode of the Content10x Podcast, host Amy Woods discusses thr ..read more

What do the next 12 months look like for content marketing? What are we going to see more of, or less of, and how are we going to be rolling out our content and repurposing strategies in the months to come? In the first episode of the Content 10x Podcast for the new year, host Amy Woods takes out her crystal ball and gives some of her predictions for what she believes will happen in content marketing in 2023. Amy has hosted this style of show every year since 2018 and her predictions have not been wrong yet, so it’s a must listen! Find out: Amy’s 5 predictions for 2023 Why we’ll be walking aw ..read more

Is the ultimate end goal of content repurposing to be everywhere?  Because if you’re everywhere, you will reach, connect with and convert more people…   The truth is, while this might have been the case for our forebears, it’s not the best approach now – for you or your audience.   There’s no doubt that you put loads of time and effort into your content. Therefore, you want that content to reach as many people within your target audience as possible, and that’s the ‘phrase that pays’ here – target audience!   Not everyone… but exactly the people we are creati ..read more

You can’t get around the fact that it’s tough out there for content creators and marketers.   It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks.   So how do marketers navigate this brave new world where platforms reward zero-click behavior?   In this episode of the podcast, VP of Marketing at Sparktoro, Amanda Natividad, speaks to our host Amy Woods about the val ..read more

Neurodiversity is a fascinating topic – it’s so important to remember that we all learn and communicate in different ways and if we want people to connect with our content, we need to ensure it’s accessible and inclusive.   Content repurposing is at the heart of this. Because it’s all about adjusting your content to meet and connect with different audiences and their preferences and needs.  Find out:   How neurodiversity is defined  Repurposing content with neurodiversity in mind and   Three ways to help ensure your content is accessible and inclusive&n ..read more