How to Repurpose a Talk into a Webinar
The Content 10x Podcast
by Amy Woods
2w ago
Do you have a plan for your talk other than delivering it on a stage – be it at a live event or a virtual stage? Because although one great keynote can be delivered over and over, there are other ways it can be repurposed. In this episode of The Content 10x Podcast, host Amy Woods focuses on the process of transforming talks into engaging webinars. She shares her experience of recently repurposing one of her keynotes into a webinar. She also looks at the benefits, including amplifying your reach and increasing opportunity for audience engagement. Throughout this episode, you’ll hear practical ..read more
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Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins
The Content 10x Podcast
by Amy Woods
1M ago
How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing. The episode also explores challenges and best practice ..read more
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LinkedIn Algorithm Insights 2024: What You Need to Know
The Content 10x Podcast
by Amy Woods
1M ago
Need a little helping hand when it comes to creating content for LinkedIn? We’ve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory. So when the annual Algorithm Insights report from Richard van der Blom and his team at Just Connecting gets released, we pay close attention. It’s always eye-opening to see what we can do to help our client’s content and boost our own while uncovering new ways repurposing content can help us reach our objectives for the platform. So we’v ..read more
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Repurposing from Long to Short with Erica Schneider
The Content 10x Podcast
by Amy Woods
2M ago
How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts. Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor a ..read more
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Boosting Content Velocity through Repurposing with Ashley Faus
The Content 10x Podcast
by Amy Woods
3M ago
This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice.   In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley’s broad expertise on the topic.   She shares her ‘favorite’ types of content to repurpose (SPOILER ..read more
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3 Lessons Learned & 3 Mistakes to Avoid From 300 Episodes
The Content 10x Podcast
by Amy Woods
3M ago
Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started!   To mark this landmark episode, host Amy Woods is reflecting on the benefits of B2B podcasting, invaluable lessons learned and inevitable mistakes to be aware of, whether you’re on episode 3 or 300!   Amy also delves into three top tips discovered through experience, which have proved to be inva ..read more
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How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman
The Content 10x Podcast
by Amy Woods
4M ago
Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did just that!  Liz Elfman, Director of Content Marketing at data.world joins The Content 10x Podcast to talk about how she repurposed a year’s worth of LinkedIn posts into an eBook.  Host Amy Woods talks Liz through the process, from the initia ..read more
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Repurposing Long-Form Content: 5 Ways to Plan Ahead
The Content 10x Podcast
by Amy Woods
4M ago
Creating a piece of long-form B2B content and want to get the maximum ROI from it? You’re in the right place! Because in this episode we share how to plan your repurposing before you sit down to create the content.   Long-form B2B content is rich with repurposing opportunities, from thought leadership-style LinkedIn posts, to stand alone industry insights, expert interviews and even short, engaging videos for social media. But how do you know what’s right for your audience, what will get you the most engagement and ultimately, what will provide the most value?  Hear host Amy Woo ..read more
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7 Steps to Transform your B2B Report with Daniel Plume
The Content 10x Podcast
by Amy Woods
5M ago
Editing and developing a repurposing plan for a long, complex B2B marketing report could be an excruciating process, but it doesn’t have to be. Not if you have a tried and tested set of steps to go through that you know are going to get you to that perfect end-result on deadline! What are those steps?   That’s what Content Marketing Strategist Daniel Plume is here to share on this episode of The Content 10x Podcast. He had a 55-page B2B marketing report delivered by a client with the brief to edit and repurpose and he talks us through his 7-step process for doing just that. &nbs ..read more
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How to Avoid Link Dumping: Tips on Thoughtful & Effective Link Sharing
The Content 10x Podcast
by Amy Woods
5M ago
Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers.  We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and b ..read more
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