Boosting Content Velocity through Repurposing with Ashley Faus
The Content 10x Podcast
by Amy Woods
2d ago
This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice.   In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley’s broad expertise on the topic.   She shares her ‘favorite’ types of content to repurpose (SPOILER ..read more
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3 Lessons Learned & 3 Mistakes to Avoid From 300 Episodes
The Content 10x Podcast
by Amy Woods
2w ago
Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started!   To mark this landmark episode, host Amy Woods is reflecting on the benefits of B2B podcasting, invaluable lessons learned and inevitable mistakes to be aware of, whether you’re on episode 3 or 300!   Amy also delves into three top tips discovered through experience, which have proved to be inva ..read more
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How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman
The Content 10x Podcast
by Amy Woods
1M ago
Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did just that!  Liz Elfman, Director of Content Marketing at data.world joins The Content 10x Podcast to talk about how she repurposed a year’s worth of LinkedIn posts into an eBook.  Host Amy Woods talks Liz through the process, from the initia ..read more
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Repurposing Long-Form Content: 5 Ways to Plan Ahead
The Content 10x Podcast
by Amy Woods
1M ago
Creating a piece of long-form B2B content and want to get the maximum ROI from it? You’re in the right place! Because in this episode we share how to plan your repurposing before you sit down to create the content.   Long-form B2B content is rich with repurposing opportunities, from thought leadership-style LinkedIn posts, to stand alone industry insights, expert interviews and even short, engaging videos for social media. But how do you know what’s right for your audience, what will get you the most engagement and ultimately, what will provide the most value?  Hear host Amy Woo ..read more
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7 Steps to Transform your B2B Report with Daniel Plume
The Content 10x Podcast
by Amy Woods
2M ago
Editing and developing a repurposing plan for a long, complex B2B marketing report could be an excruciating process, but it doesn’t have to be. Not if you have a tried and tested set of steps to go through that you know are going to get you to that perfect end-result on deadline! What are those steps?   That’s what Content Marketing Strategist Daniel Plume is here to share on this episode of The Content 10x Podcast. He had a 55-page B2B marketing report delivered by a client with the brief to edit and repurpose and he talks us through his 7-step process for doing just that. &nbs ..read more
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How to Avoid Link Dumping: Tips on Thoughtful & Effective Link Sharing
The Content 10x Podcast
by Amy Woods
2M ago
Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers.  We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and b ..read more
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How to Create Super Shareable Content by Repurposing
The Content 10x Podcast
by Amy Woods
4M ago
It’s great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify?   We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. It’s human nature to what to show off our best side, so in this episode of the Content 10x Podcast, host Amy Woods looks at the type of content that can be repurposed for employee advocacy… with a repurposing spin!   Find out:   What employee advocacy is and how t ..read more
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Why do people share your content?
The Content 10x Podcast
by Amy Woods
5M ago
The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a viral post, (if only!).   However, there are a few tricks that, when applied in the right context at the right time, work together to make your organization’s content more shareable and in turn, your employees more amenable to amplifying your message and getting your content in front of a wider, already interested audience.   In this episode of the Content 10x Podcast, host Amy Wood ..read more
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How Your Employees Can Amplify Your Content with Bradley Keenan
The Content 10x Podcast
by Amy Woods
5M ago
More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, says Bradley Keenan, Founder and CEO of DSMN8.   The world have moved away from what Bradley describes as ‘”employee advocacy 1.0”, where the company just use the employees to get their content out there. There is now a focus on social enablement – empowering individuals who have an interest in being active on social, to be good at it.    Bradley joins host Amy Woods on this epis ..read more
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3 Things to Consider When Updating Your Content Strategy
The Content 10x Podcast
by Amy Woods
6M ago
In the super fast-paced world of content creation it’s easy to get caught up in the cycle of producing the same content (again and again) without pausing to assess its impact and relevance.   Not to suggest that you are chucking out content willy nilly without consideration of course! However, it’s easy to get stuck in a tried and tested formula and allow the years to slip by, without occasionally taking a step back and saying ‘hey, is this even working.’  In this episode of the Content 10x Podcast, we look at the key considerations when updating your content strategy and host A ..read more
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