Today, I’m joined by Andrew Sugerman, CEO of Centr, a global fitness brand pairing personalized digital content with state-of-the-art gym equipment. Founded by Chris Hemsworth, Centr’s omnichannel ecosystem offers custom workouts, meal plans, mindfulness programs, and more. Leveraging his experience leading content and partnerships at Disney, Andrew has scaled the brand to new heights, inking deals with big box retailers like Hyrox and Walmart.  In this episode, we break down the company’s integrated digital and physical strategy. Plus we talk working with Chris Hemsworth and expanding in ..read more

Today, I’m joined by Tom Dowd, CEO of F45 Training, a studio franchise built on high-intensity functional group workouts. Founded in 2012, F45’s early success skyrocketed it to 2200+ franchises and a 2021 IPO, before financial troubles hit. Now, investor Tom Dowd has stepped in as CEO, leveraging experience as an executive at GNC and Performance Inspired Nutrition to steer the course. In this episode, we discuss how the company’s recent challenges — including layoffs, a leadership shakeup, and financial struggles — led to Tom assuming the CEO role. Plus, he shares his back-to-basics approach t ..read more

Today, I’m joined by Jonathan Neman, co-founder and CEO of Sweetgreen, a fast casual chain serving fresh meals with transparently-sourced ingredients. Studying abroad in Australia, Jonathan noticed the country had managed to make healthy eating cool. So in 2007, he set on a mission to recreate that sentiment overseas — launching Sweetgreen to make salad mainstream. Sixteen years later, the restaurant has 220 locations and a recently expanded menu featuring protein-rich plates. In this episode, we break down the strategy behind Sweetgreen’s reinvention of fast food. Plus, we discuss how food sy ..read more

Today, I’m joined by Cameron Falloon, founder and co-CEO of Body Fit Training, an Australian fitness franchise scaling progressive, strength-based group training. After training pro athletes for 30 years, Cameron wanted to recreate structured conditioning for weekend warriors. He launched Body Fit Training in 2017 — packaging resistance, cardio, and functional movement in guided 8-10 week programs. Since then, the company has added over 450 locations, 60K members, and partnerships with Xponential Fitness and Hyrox. In this episode, we discuss the company’s progressive, results-driven approach ..read more

Today, I’m joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.’s training regimen. No stranger to celebrity brand building, James previously advised on Beyonce’s Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he’s growing Mayweather Boxing + Fitness into a generational name. In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision for expanding on 75 existing locations with consumer products, VR workouts, and more. In this epi ..read more

Today, I’m joined by Jeffrey Kaditz, founder & CEO of Q Bio, a company democratizing personalized preventive health with streamlined whole-body MRI’s and digital twin technology. An engineer and serial entrepreneur, Jeffrey’s tackled everything from fintech to mobile gaming. Now, he’s revolutionizing healthcare at Q Bio, building a platform that promises to help doctors detect disease and diagnose root causes early. In this episode, we discuss the company’s clinical digital twin technology. Plus, Jeffrey shares his vision for making the Star Trek Medbay a reality and talks us through an au ..read more

Today, I’m joined by Taylor Pemberton, co-founder & CEO of Superset, a turn-key operations platform for online health and fitness coaches. With experience working at companies like AirBnB and Spotify, Taylor’s passionate about applying tech’s lean product design ethos to the fitness industry. The Superset app automates client payments, contracts, onboarding, programming, and more for seamless end-to-end user experience. In this episode, we discuss how Taylor’s background as an athlete and Big Tech designer informed his approach to building fitness-specific software tools. Plus, we discuss ..read more

Today, I’m joined by Paris Wallace, founder & president of the National Cycling League (NCL), a co-ed professional league revolutionizing cycling’s US presence. Under Wallace's leadership, the NCL is leveraging technology, diversity, and community to cultivate a fandom of the future. This year, it kicked off its inaugural season with noteworthy backing from NBA player Kevin Durant, NFL player Jalen Ramsey, and DraftKings CEO Jason Robins, among others. In this episode, we discuss the NCL's gender-equal approach, its strategies for engaging recreational cyclists in the metaverse, and plans ..read more

Today I’m joined by Shizu Okusa, founder and CEO of Apothékary, a supplements company rooted in East-meets-West wisdom.  After exiting her first business in 2019, Shizu set out to disrupt synthetic supplements by launching a platform that makes plant-medicine fun and accessible. Combining ancient ritual and modern science, Apothékary’s adaptogenic blends trade chemical ingredients for clean herbal alternatives.   In this episode, we discuss Apothékary’s East-meets-West ethos. Plus, we talk about bootstrapping growth, expanding into offline experiences, and developing science-backed s ..read more

Today, I’m joined by Joe Wicks, founder of The Body Coach, a global fitness media brand consisting of online classes, nutrition books, and a healthy living app. A UK-based trainer and nutrition expert, Joe Wicks gained international acclaim for his approachable views on fitness and easy-to-follow programs. During the pandemic, Joe’s live streamed YouTube workouts attracted audiences of 955K+, earning him a Guinness World Record and the honor of being knighted for his help keeping the UK healthy.  In this episode, he chats about expanding the brand beyond his social presence to build a hol ..read more