Jessica Cross’s new fitness studio wasn’t growing. She wasn’t sure of the best way forward. She joined NPE to help her get direction for generating leads and getting systems in place to grow her business. Just as she started implementing her programs, COVID hit. She would be unable to keep her (practically new) studio open. Working with her NPE Success Coach, Jess came up with a new business model. She created a great online service … and also offered outdoor training (which had been her specialty prior to opening her studio). She improved her website along with the feedback from her coaches a ..read more

Tony Arreola grew up poor. He became an engineer to provide for his family.  All was well until he suffered a tragedy. His brother died suddenly.  His brother left Tony a set of weights, and working out helped Tony feel closer to his brother. Fitness became a vehicle for him to get through difficult times. And that’s carried him through his life.  Tony left his engineering career and became a big box personal trainer, and progressed to becoming an NASM master trainer.  All was fine until COVID zero’ed him out. No income, no revenues, shut down. He remembered NPE from an NAS ..read more

Running a fitness business can be stressful. Running a fitness business with your spouse… even more so. Running a fitness business, with your spouse DURING a pandemic… WATCH OUT! In Episode 21 of our Secrets To Their Success Podcast, you’ll meet Matt Carroll, owner of Natural Edge Performance, Broome, Western Australia. After struggling for many years with business, Matt and his wife Marcela decided to use the pandemic opportunity to take a step back. Then decided to PLAN for success in a new way. And committed to investing their time and energy into developing the business skills they needed ..read more

Sean Carroll and James Batey, owners of Rebuild Health and Fitness, Brisbane, QLD, Australia, thought their business relied too much on their own efforts. They were always on the gym floor, or finding and signing up clients, and otherwise IN the business all the time.  The good news was they were making money. But there were no systems and the business wasn’t organized. They came to NPE for clarity, systems, and organization.  With NPE, one of the first things they realized was their ideal client avatar needed adjustment. Professionals with children became the new client avatar.  ..read more

Hassan Abdallah owned a CrossFit gym in Kogarah, NSW, Australia. But he began to wonder if he was selling his business short … While young people and the athletes loved his CrossFit gym, other people needed more attention.  The pandemic lockdown offered him an opportunity to work through the details. Working with his NPE coaches, he rebranded his business.  He shifted his business model from group training to personal/small group training. He switched from CrossFit athletes to busy professionals and parents. That allowed him to give individual clients more time and attention, with ex ..read more

Amy and Sean Cornish were working long hours (5am to 9pm) when they joined NPE two months into the midst of COVID-19. As parents of two very young daughters, they felt like they were failing as parents. They also felt overworked, underpaid and frustrated not knowing how to move forward with the business. With the support of NPE, they hired a trainer so they can spend more time together every day and focus on building their business. They learned and began to use the NPE AUTO-CLOSER® Sales System and used the pre-qualification step to help them save time so they can focus more on the quality of ..read more

Tim Frey, the owner of Helix Gym, Perth, Australia, had signed up with NPE and nearly doubled his business in the first 3 months of 2020, to $12k a week ($48k/month). The success felt amazing and he was ready to keep growing.  Then COVID-19 hit and the government declared restrictions, throwing the fitness industry as a whole and his gym in particular into chaos. His business model had included a powerful experience of group training classes of 40 people or so, with lots of music and energy. With the new distancing requirements, he was only allowed 9 people in the gym at a time.  Lis ..read more

Raphael Freedman and Lachlan Rowston are known for their 300+-episode strong podcast, The Mind Muscle Project. They’re also known for their Sydney, Australia-based gym Creature Fitness, which since they joined NPE, grew from one to three locations and increased revenues to more than $1 million a year. There was a problem: Their business model was based on group training, and that was suffering from increasing commoditization. Competitors such as F45, CrossFit, and Orange Theory were flooding the market with group training offers, and putting pressure downward on prices.  Raph and Lach wer ..read more

If you think your fitness career or business is endangered because of COVID-19 (or if you aren’t sure you want to stay in the fitness industry), you’re not alone. Most fitness professionals and studio owners are feeling tons of pressure right now.  And while the virus might be out of your control, you still have the power to decide how to protect and grow your fitness business. In this podcast episode, Association of Fitness Studios Founder & CEO Josh Leve discusses why now is the time to stay connected with the right people and resources–and the importance of remembering your WHY–th ..read more

During a tough time for the fitness industry when a lot of gyms and studios are closing, Kate Laird, owner of Love Your Body Fitness in Ottawa, Ontario, Canada has been rapidly growing and expanding her business. Revenue is up 31% over last month, she’s added 35+ new members to her roster, and she’s also signed a new corporate client. How is Kate’s business expanding when others are contracting their operations? We cover that and a whole lot more in this episode.  See acast.com/privacy for privacy and opt-out information ..read more