As the fitness industry continues to evolve, gym owners and coaches are constantly seeking effective strategies to attract and retain clients. While traditional marketing methods may have been effective in the past, it’s becoming increasingly clear that having meaningful conversations with potential clients is the key to success in today’s competitive landscape. In this blog post, we will explore the importance of effective sales techniques for gym owners and coaches, and how they can leverage conversations to drive business growth. The Shift from Traditional Marketing to Conversations In the ..read more

Social media has become an essential tool for fitness businesses looking to attract new clients and generate more leads. With over 3 billion people using social media worldwide, it’s no surprise that many fitness business owners have turned to platforms like Facebook, Instagram, and Twitter to grow their business and attract new clients. Here are 7 ways you can use social media to generate leads for your fitness business: Create a Strong Social Media Presence Establishing a strong presence on social media is the first step to attracting new clients for your fitness business. Make sure your bus ..read more

Attracting new clients and members into any fitness business can be a challenging task. With so many different methods, deciding where to concentrate your efforts for maximum results can be confusing.  There’s a lot of advice online on the best methods for attracting new clients and growing a fitness business. Most of this works well, but it can be wildly different based on who is giving the advice. In fact, a lot of what we see online from “marketing gurus” is highly personal. It may not always be relevant to your circumstances and your fitness business, however no matter what advice you ..read more

Having a well-designed website with high converting sales copy is vital if you want to generate leads and boost sales in your fitness business. Have you ever considered how much your images and picture can determine the performance of your site? Many fitness businesses are selling features instead of benefits. What I mean by this is that they’re selling their “Awesome Gym”, their “Clean shower facilities” and their “Top of the range cardio machines”. The truth is that most of the time this doesn’t actually work. Why Selling Features Without Benefits Is Doomed to Failure When a potential client ..read more

Have you ever tried to write engaging content to try and attract your target audience but didn’t know where to start? Fitness professionals often don’t understand what their ideal client really wants, which often results in missed opportunities to make sales and get new members. Learning Your Ideal Client’s Desires Can Increase Sales Dramatically This is important for any marketing you produce for your fitness business, or any business for that matter. Having a clear understanding of who your ideal client is allows you to get into their head. The aim of clearly understanding your ideal client ..read more

Back in 1971 a British zoologist called Desmond Morris published some work called the 12 stages of Intimacy in humans. It was basically a set of 12 rules that were written in stone that had to be followed before two consenting people could get it on. 12 stages that start with eye to body contact, then eye to eye contact, and eventually ending with some horizontal bedroom action, as long as each step has been completed in order. I’m not going to list all the stages but if you’re interested Google “Desmond Morris 12 stages of intimacy” The big key here though for it to be successful is that t ..read more

You could be the best fitness coach in the world, but you still have to overcome peoples thought processes to get them to work with you.  By growing your email list (which should be one of the first steps to attracting new members) you’re creating a platform to allow people to get to know you and your business. Business Is All About Relationships Building relationships with people is going to get them to initially contact you, and then do business with you or join your gym. People aren’t going to come and work with you if they don’t like you or what you stand for. It doesn’t matter w ..read more

Independent and Small gyms have a huge advantage over big commercial gyms. However, many small gym owners try to compete with these big gyms, and that can cause a problem when it comes to marketing and attracting new members. The fact is that the big commercial gyms are not really your competition and you shouldn’t try and compete with them. Bigger gyms often have large marketing budgets which they can use to “out market” smaller gyms. Many of them even have a whole marketing department and a sales team dedicated to attracting new leads and members. Another (misguided) weapon that they often u ..read more

The first transaction step in any fitness business is to get someone to take the first step towards reaching their goals. One of the best ways of doing this is by having a low barrier to entry offer. What’s a Low Barrier Offer? It’s a way of giving people a little push to make the first step to do business with you. Its often used in the form of a free trial, discount, or by throwing in something extra.  An offer that wouldn’t make sense to turn down. From our experience 7 day or 14 day trials work really well. Giving away a free trial is a great low barrier offer designed to get peo ..read more

As the fitness industry continues to evolve, gym owners and coaches are constantly seeking effective strategies to attract and retain clients. While traditional marketing methods may have been effective in the past, it’s becoming increasingly clear that having meaningful conversations with potential clients is the key to success in today’s competitive landscape. In this blog post, we will explore the importance of effective sales techniques for gym owners and coaches, and how they can leverage conversations to drive business growth. The Shift from Traditional Marketing to Conversations In the ..read more