http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_-_Jenna_Capozi_-_Edited.mp3 Building your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client. For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love.  But there are 3 ways you might get stuck building your brand presence: .  It feels illusive, building your brand presence, you might think is as easy as consistently using bright pink in clothing and you ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_-_Hope_Ogg_-_Edited.mp3 Have you ever thought about hiring an intern or getting free labor? Through an intern from a community college or university? If you’ve never thought about it, but now you’re wondering should I think about it or if you Yes, I’ve thought about it but wondered, are you in the right position? Are you ready to hire an intern? This is your episode tune in. Ready to Grow Your Expertise as a Menopause Fitness Specialist? We’re open for enrollment. Learn more about it in this free webinar:   The E ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_-_3_ways_to_boost_engagement_-_Edited.mp3 Hold your hat, here come 3 quick ways to boost engagement for health coaches!   If it feels like you’re posting all the time but crickets all the time in response, this is for you.  These are quick and dirty ways to get more engagement, therefore grow your reach on social media and that potentially means grow your email list. When you grow your email list, you have a better chance of launching more successful programs every time.  If you’re not already growing you ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_-_7_Revenue_streams_-_Edited.mp3 Diversify with 7 revenue streams for menopause fitness coaches that offer stability and growth in the fitness coaching industry, particularly for those focusing on midlife women  1 Online Courses and Workshops  – Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition. – Actionable Tip: Use platforms like Teachable or ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_-_Jay_Croft_-_Edited.mp3 To create content to reach over 50 clients (or over 60 or 70), you have to know what they want and why they don’t already have it. But you also have to know how they see themselves or want to.  “I wasn’t marketed to anymore.”  My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit indiv ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_-_April_-__Edited.mp3 Developing relationships with medical professionals was going to be easy once Exercise is Medicine was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer.    No one came.    Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap be ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_Creating_Shared_Experiences_with_Clients_to_Deepen_Relationships_and_Loyalty_-_Edited.mp3 If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat.  Having quiet time to journal on a trail and cooking togethe ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_-_Longevity_and_Exercise_How_Can_You_Help_Clients_Live_Longer_-_Edited.mp3 What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better.  You’ve got more time with clients than doctors with patients, and more opportunity to positively impact.  You also have more opportunity than ever to leverage what it is you do for your own busines ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_How_to_Get_Your_First_Midlife_Coaching_Client_-_Edited.mp3 Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want?  I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_coach_a_better_metabolism_in_menopause_-_Edited.mp3 In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes)  Where metabolism is concerned there are two considerations:  During Exercise  Outside of Exercise  One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day.  Which would you wa ..read more