http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_-_Jay_Croft_-_Edited.mp3 To create content to reach over 50 clients (or over 60 or 70), you have to know what they want and why they don’t already have it. But you also have to know how they see themselves or want to.  “I wasn’t marketed to anymore.”  My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit indiv ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_-_April_-__Edited.mp3 Developing relationships with medical professionals was going to be easy once Exercise is Medicine was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer.    No one came.    Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap be ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_Creating_Shared_Experiences_with_Clients_to_Deepen_Relationships_and_Loyalty_-_Edited.mp3 If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat.  Having quiet time to journal on a trail and cooking togethe ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_-_Longevity_and_Exercise_How_Can_You_Help_Clients_Live_Longer_-_Edited.mp3 What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better.  You’ve got more time with clients than doctors with patients, and more opportunity to positively impact.  You also have more opportunity than ever to leverage what it is you do for your own busines ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_How_to_Get_Your_First_Midlife_Coaching_Client_-_Edited.mp3 Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want?  I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_coach_a_better_metabolism_in_menopause_-_Edited.mp3 In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes)  Where metabolism is concerned there are two considerations:  During Exercise  Outside of Exercise  One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day.  Which would you wa ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_4_Cs_to_Grow_Your_Health_Coaching_Business_This_Year_-_Edited.mp3 Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive.  Get ready to transform your health coachi ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_Health_Professionals_Email_Marketing_Mistakes_-_Edited.mp3 If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple.  Serve your customer.  Of ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_Raise_Your_Rates_-_Edited.mp3 Is it time to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of year promotions and start of year implementation.  It’s the perfect time for a health professional to look at raising rates.  When you get started, you ask how much do I charge? There are a lot of things to consider in answering this question. A good rule of thumb though is always err on the h ..read more

http://traffic.libsyn.com/voiceforfitnessprofessionals/FMM_What_I_Do_When_Everything_is_Going_Wrong_-_Edited.mp3 If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:  Exercise  Every hour outside of Exercise  In the exercise itself:  Type of exercise and time it’s done Length of the exercise  Intensity of the exercise Sequence of exercises  Frequency of exercise Rest between exercise  Purpose of every exercise and every session …. Each of the ..read more