Top Four Legal Considerations in Branding
Creedon PLLC
by Shannon Straughan
2w ago
  Photo by Balázs Kétyi One of our goals when working with new business clients is to help them approach their branding from a legal perspective. The legal aspects of branding are just as important as the marketability of the brand. What is the point of marketing something that is not legally protectable? Today’s article focuses on the top four things you need to know before deciding on a brand name. YOUR BRANDING MUST BE DISTINCTIVE Not everything is eligible for trademark protection. Generic or descriptive names are not going to qualify for trademark protection. From a legal standpoi ..read more
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Artificial Intelligence and Trademark Searches
Creedon PLLC
by ChatGPT
3w ago
  Photo by DALL-E Artificial intelligence (AI) is having a significant impact on trademark law, as it allows for more efficient and accurate trademark searching and classification. Trademark searching is a crucial aspect of trademark law, as it ensures that new trademarks do not infringe on existing ones. Traditionally, trademark searches were conducted manually by searching databases of registered trademarks. However, with the advent of AI, trademark searches can now be conducted quickly and more accurately using algorithms that can search through vast amounts of data in a fraction of ..read more
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Important Patent Developments from 2022
Creedon PLLC
by Tynan Edwards
1M ago
  Photo by Daniel Schludi Whether you are an inventor, business owner, or patent attorney, there were developments in the patent world continuously throughout 2022. It was easy to get lost in the updates that happened and how they might affect the patent landscape. Below are some of the most important developments from the past year and what they could mean going forward. Supreme Court Refuses to take American Axle The Supreme Court declined to take up the American Axle case this year, a case which many patent practitioners were hoping would provide clarity on patent eligibility. Ever ..read more
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The CASE Act Provides An Affordable Means of Enforcing Your Copyright
Creedon PLLC
by Charles Wallace
1M ago
  Photo by Sasun Bughdaryan Federal lawsuits are expensive. This, unfortunately, means that many would-be copyright claimants (e.g., painters, musicians, designers, etc. who are bringing a copyright infringement claim) often opt out of meaningfully enforcing or filing an infringement suit when a third party uses their proprietary materials. After all, how can the “starving artist” hope to pay the tens—potentially hundreds—of thousands of dollars it may take to prosecute an infringement suit when potential recovery may not even cover all of the rights holder’s fees and expenses?   ..read more
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Trademarks 101 — Frequently Asked Questions
Creedon PLLC
by Shannon Straughan
2M ago
  Photo by Patrik Michalicka As trademark practitioners we frequently receive a lot of the same questions. What is a trademark? Why is it important for my business? How do I protect my trademarks? Today, we will answer those and a few other frequently asked questions! What is a Trademark? A trademark is a business name, logo, or slogan that helps consumers identify the source of goods or services. This can be as simple as one word, or a combination of many words plus a design. At the most basic level, a trademark is a source identifier — this usually means your business or product name ..read more
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“Like Father, Like Son” SHAQ Trademark Controversy
Creedon PLLC
by Daphne Benford-Smith
3M ago
Photo by Markus Spiske Shaquille O’Neal is well-known for his incredible hall-of-fame basketball records while playing with the Lakers and other NBA teams. Besides being an NBA superstar, Shaquille O’Neal, commonly known as “Shaq,” is also known for being an astute businessman, having made several investments in franchises such as Papa Johns, Auntie Anne’s, 24 Hour Fitness, Krispy Kreme, and more. With all of his various business and entrepreneurial dealings, it should be no surprise that Shaq has a few trademarks secured. One of the trademark registrations that Shaq received was for his own ..read more
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Eastern District of Texas Local Patent Rules
Creedon PLLC
by Christian Cowart
3M ago
E.D. Texas LPRs by Division The Local Rules in the Eastern District of Texas presently provide Patent Rules that apply to all civil actions filed in or transferred to the Eastern District of Texas. The Patent Rules are set out in Section V of the Local Rules. The Eastern District of Texas also provides the following forms for patent cases: Model Order Focusing Patent Claims and Prior Art to Reduce Costs Order Regarding E-Discovery in Patent Cases Track B Initial Patent Case Management Order E.D. Texas Assignments The following Judges have opted into the Eastern District of Texas Paten ..read more
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Death by Genericide
Creedon PLLC
by Charles Wallace
3M ago
Photo by Jeff Kingma As we discussed in a previous post concerning distinctive versus descriptive brand names, once you have chosen a name for your brand, it is important to take a step back and consider whether your chosen brand name stands apart from other pre-existing brand names (and whether your brand is even protectable at all). Generic marks are never protectable as trademarks, for they utilize words that are more than simply descriptive of the brand’s covered goods / services. These are generally terms that the relevant purchasing public understands primarily as the common or class na ..read more
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Creedon PLLC Recognized with the Community Champion Reisman Award
Creedon PLLC
by Creedon PLLC
3M ago
“Community work is baked into Creedon PLLC’s culture. In late 2021 the Frisco, Texas-based firm launched its One Future Initiative, donating 5% of its revenue and 5% of its time to Good Works in the community. That’s just the tip of the iceberg: Creedon Law also created the Creedon Foundation to help children pursue their passions, and supports Conscious Capitalism as well as environmental and climate change initiatives. As a result, Creedon Law has become the first B Corp certified law firm in Texas. We’re delighted to present Creedon Law PLLC with the 2022 Community Champion Reisman Award ..read more
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Western District of Texas — Local Patent Rule Updates
Creedon PLLC
by Christian Cowart
3M ago
W.D. Texas Assignments The Western District of Texas has recently modified the assignment of patent cases filed in the Western District of Texas. Now, all civil cases involving patents are randomly assigned to the following Judges (by division): Austin Division: U.S. District Judge Lee Yeakel U.S. District Judge Robert Pitman Del Rio Division: U.S. District Judge Alia Moses El Paso Division: U.S. District Judge Kathleen Cardone U.S. District Judge Frank Montalvo Midland/Odessa Division: U.S. District Judge David Counts San Antonio Division: Chief U.S. District Judge Orlan ..read more
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