What's the best way to stand out in today's noisy social media world? Ethan Beute, the VP of Marketing at BombBomb, is here to explain why video is the solution. In this episode, we talk about the importance of prioritizing customer experience, building a formidable video strategy, and making the shift from news and television to marketing for BombBomb. You can find more about Ethan and BombBomb right here. He's also a great follow on LinkedIn, which can be found here. Please rate, review, and subscribe to Yours in Marketing! → http://bit.ly/yours-in-marketing ..read more

If you're involved in the SEO community at all, then you have probably heard about our guest for this episode: Cyrus Shepard. Cyrus ranks way up there among the world's top SEOs, and has a lot of impactful insight about SEO, building the career you want, consulting, and so much more. You can find more about Cyrus and what he's working on at https://zyppy.com/. He's also a FANTASTIC Twitter follow, and we highly recommend checking him out there. Take a listen to this show and subscribe at http://bit.ly/yours-in-marketing ..read more

Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. We talk marketing, sales, and leadership with some of B2Bs brightest minds in a fresh, new way. When we aren’t interviewing fascinating marketers and B2B leaders, we dive deep into the inner workings of our own workplace, Directive, and our experiences with business-to-business marketing. In this episode, I speak with Garrett Mehrguth, the CEO and founder of Directive. We tackle the history of Directive from start to present, and dive into future aspirations as well ..read more

On this week's episode, I speak with Dave Polykoff, the CEO and Co-Founder of Presto Media, Zenpost, and ProWriter.  Many companies are looking for ways to build out their content presence and just don't have the know-how.  We discuss how companies should find and hire their writers, how you can write for humans and search engines at the same time, and the key concepts and tools to start blogging right now. Episode Highlights: Dave discusses the entrepreneurial nature of his marketing path. Learning and growing through paid and unpaid internships. Understanding "market-of-quality" content. Dav ..read more

On this week's episode, I speak with Kelly Glover, the Founder of The Talent Squad.  We focus the show on podcasting, specifically addressing if you are a company or individual that is trying to get booked onto podcasts.  We talk about how to get booked on podcasts, the perfect elements for a "perfect" pitch, and how great podcasts grow their audience.   Episode Highlights:   Kelly's background in media and "talk show host" influence. Key differences between Australian and American schools. Internships that began to shape Kelly's career and her unique career path. Major differences between rad ..read more

On this week's episode, I speak with Tamara Yarovoy, the Senior Digital Marketing Manager at Meltwater. She has an interesting story, being that she was originally from Serbia, and now living in the US. We talk about how college athletics prepared her for a career in marketing and how sales and marketing can align to achieve success.   Episode Highlights:   Tamara's background: from Serbia to the University of Wyoming for marketing.   Why marketing and not professional volleyball? Tamara's "first step" into marketing. Running a real estate venture, in Serbia, while in the US for college. Tamar ..read more

On this week's episode, I speak with Ross Simonds, the CEO and Digital Marketing Strategist at Foundation Marketing. Ross is an extremely active entrepreneur and has numerous side projects including Hustle and Grind. We discuss why content strategy doesn't stop when you hit "publish", how distribution is a "game-changer" for any type of content, and the future of social media.   Episode Highlights:   Ross's current projects and ventures. Ross's background and journey into the marketing sphere. How blogging drives growth in building a brand. Biggest differences between building a brand now and ..read more

On this week's episode, I speak with April Dunford, the Founder and Chief Strategist for Ambient Strategy. She's been with a number of large companies and now doing her own consulting. We primarily discuss the idea of "positioning." We talk about what positioning is, how to find your product's position in the marketplace, and how positioning fits in with branding and go-to-market strategies.   Episode Highlights:   April's current primary focus and role in consulting. What is "positioning" and how do you know you have problems? April's background in Systems Design Engineering and unique reason ..read more

On this week's episode, I speak with Joel Harrison, the Co-Founder and Editor-in-Chief of B2B.net. He's been in the B2B space for decades and really has much to share. We discuss the current state of B2B and what's important, the common thread between ABM, MarTech, and CX, and how to use thought leadership to build a trustworthy brand.   Episode Highlights: Joel's background in urban planning and journey into marketing.   Joel's early years in journalism. How marketing got "onto the radar." The ideas and challenges of starting a media-based company. Journalism's effect on the product. What is ..read more

On this week's episode, I speak with Geoff Atkinson, the Founder and CEO of Huckabuy, an SEO software company. We dive into a number of technical aspects around SEO. We talk about optimizing for humans and search engines, and how to use structured data and schema to succeed in SEO.   Episode Highlights: Geoff's background journey into digital marketing.   How a "ski bum" got started in marketing. Advice on getting to the SVP level of your company. What made Geoff "fall in love" with SEO. Internal Navigational Search: the key reason for a spike in growth. The importance of structured data in SE ..read more