Jonah returns from the wild to let you know that tomorrow, November 9 2023, he and Ben Train will be appearing for the second time on Penn & Teller’s Fool Us!   In this special magic appetizer, Jonah offers up the three biggest lessons he learned on his second appearance of Fool Us and why you should apply to appear on this show or any other. Lesson 1: Getting Back On The Show Jonah and Ben’s second appearance on Fool Us is a very different story than the first time last year. This time they had much less time to prepare and the trick they were rehearsing was originally designed for a ..read more

Jonah is joined by Juan Esteban Varela, a master at performing without props. Juan is the mind behind Magic in the Dark and in this conversation he talks all about it, about magic without props, and shares his personal story through magic and how wonderful it is.  Moving to Madrid Like many others, Juan got bit by the magic bug at a very young age and never looked back. He’s so immersed in his love of magic he says that he can’t understand why anyone wouldn’t want to be in magic. Originally from Chile, and after studying for law “as a hobby”, he moved to Madrid to chase down and connect w ..read more

In this magical appetizer, Jonah makes a case for counting tricks. Love them or hate them Jonah is convinced that they should be a staple trick in your roster and lays out his reasons why.  Specifically we are discussing one type of card trick, the counting card trick, where you end up counting to a number. It could be any number, a card, a position, weighing the cards, or an actual trick where you are dealing lots of cards.  Misconceptions of Counting Tricks  Maybe, when you hear counting tricks, you immediately think of some of the problematic counting tricks like the 21 Card ..read more

Jonah is joined by Dustin Dean, an incredible mentalist who you may have seen on your TikTok feed. He has over half a million followers and countless videos with millions of views. In this conversation we’ll learn all about his success, how you can get into growing your social media presence, and how to thread the line between fooling your audience and being honest with them. The Mentalist on The Screen Dustin’s first influential exposure and interest in magic really came into focus when he encountered one of Darren Brown’s television shows. Seeing someone call themselves a mentalist and appea ..read more

In this magic appetizer Jonah offers up three things that you may want to think about when you are creating magic, making routines, and putting stuff out in the world.  #1: Clarity Comes from Action and Not Thought When you are coming up with an idea or when you are working on something, it rarely feels like you’re gaining ground when you are just sitting there thinking about stuff. You only gain ground when you do the thing, you have to actually put something down on the drawing board and do something and then you’ve got something to play with. When you actually do the thing, you grow a ..read more

Jonah is joined by David Gerard, a magician who started later in life after a career working in silicon valley marketing for startups. David’s unique background and experiences blends perfectly with Jonah’s interests and curiosity in this conversation that covers everything from how to face the harsh reality of criticism and examining what it feels like to be fooled, to discussions on marketing yourself for corporate events, retaining your clients, and how to grow your magic business.  Making a Choice to Be Amazed David remembers vividly his first encounter with magic and shares with us t ..read more

Today Jonah talks about how to sell tickets to your public magic show by offering up four ways that you can use to sell out your public ticketed magic show. Tip #1: Submit to Listings This is an easy one, an obvious one, and one that you should always be doing. submit to listings all over your city. There are journals, newspapers, online news places, places that actually have event submissions. If you search for things to do in your city you will find all of the websites that have recommendations for what to do this weekend. All of those listings accept submissions. They’ll accept information ..read more

Jonah invites you to join in on his mastermind course where you can scale up your magic business. Join The Mastermind Jonah is re-opening up the doors for the Mastermind this month, and he’s looking for five magicians who want to add 3k to 5k per month to their magic business in the next 90 days. All of the tips, all of the magician appetizers that you see coming out on this podcast, with practical magic business advice, come right from the Mastermind training. If you want Jonah’s help, not only with this step-by-step information with templates and scripts that you can copy for your magic busi ..read more

Jonah offers up the world’s shortest but most effective business tip towards booking a client. There is a very famous email in the world of marketing, called Dean Jackson’s 9 Word Email, and Jonah breaks down why it works so well and how you can adapt it to the world of magic.  For more help like this be sure to sign up for Jonah’s e-mail at discourseinmagic.com/updates The post Magic Appetizer: Dean Jackson’s 9 Word Email appeared first on Discourse in Magic ..read more

Laura London is a legend in the magic community. She’s been on Penn & Teller’s Fool Us and The Next Great Magician. She’s had her own show, Cheat, in the Edinburgh Fringe. She’s an Inner Magic Circle member of the Magic Circle and she shares her incredible story and upbringing into the way of magic and how you can build a show too.   In this discussion Laura opens up about her early diagnoses with ADHD as a child and how that led to her mother’s support in her creative pursuits and an early encounter with magic legend George Kovari. She takes us through her teenage years when she ..read more