
The Consumer VC
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I'm Mike. I've been interested in venture capital and early-stage investing for quite some time and wanted to explore the complexities when it comes to investing in consumer startups. As part of my journey to learn, I've decided to make this podcast where I have conversations with venture capitalists and founders to expand my knowledge, and hopefully provide value to those that..
The Consumer VC
4M ago
Our guest today is Wyatt Taubman, Founder of Vive Organic. Vive Organic is fresh pressed wellness shots from organic superfoods.
Some of the questions I ask Wyatt:
What led to the founding of Vive Organic?
How did you approach your supply chain?
How did you envision the brand?
How did you think about distribution channels?
How did you think about product expansion
How did you approach fundraising?
Why did you sell to Suja?
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The Consumer VC
5M ago
Our guest today is Annie Kadavy, Managing Director at RedPoint Ventures. Redpoint partners with exceptional entrepreneurs starting at the earliest stages of the climb some of her investments include Tend, Shash, and SIlk & Sonder. We discuss her introduction to entrepreneurship building in her garage, tiptoeing the line throughout her career between operator and investor, the business models she’s intrigued by and investible in her opinion. Without further ado, here’s Annie.
We discuss:
Building products in her garage
How she founded BetterSitter
Becoming a GP at CRV Ventures
How she inv ..read more
The Consumer VC
5M ago
Our guest today is Chris Ashenden, Founder & CEO of Athletic Greens and AG1. AG1 is the world’s most comprehensive and convenient daily nutrition product in green powder form.
We discuss:
Why he founded Athletic Greens
Approach to formulation
How he met Tim Ferriss
How he built relationships with customers
Scaling online
Creating a subscription business and new consumer habit
Why he bootstrapped to $150m in revenue
When it made sense to fundraise
***Sponsor***
Introducing aVenture - venture capital for everyone
With aVenture everyone can now invest directly into ve ..read more
The Consumer VC
5M ago
Thank you Luke Vernon for the intro to our guest today Davis Smith, Founder & CEO of Cotopaxi. Cotopaxi builds gear that fuels both outdoor experiences and global change.
We discuss:
Why he founded digitally native businesses
Founding businesses with his cousin
The mission behind Cotopaxi
How he was able to raise capital
Early approach to promotion for Cotopaxi
The differences between Cotopaxi and Patagonia
How he grew the brand
Why he shut down his store in San Francisco
***Sponsor***
Introducing aVenture - venture capital for everyone
With aVenture everyone can now in ..read more
The Consumer VC
5M ago
Our guest today is Abe Shafi, co-founder and CEO of IRL. IRL is Your group messaging app where you can Chat, create polls, post photos, and coordinate plans with your friends. We discuss: The founding story of IRL and the original thesis, growth, how they had to pivot their strategy during COVID, the approach to fundraising and where the company is currently at. Without further ado, here’s Abe.
We discuss:
Why entrepreneurship?
Why did you want to create a consumer company?
What was the insight that led you to found IRL?
What were people using at the time?
What was the pain point you were ini ..read more
The Consumer VC
5M ago
Today’s guest is Matt Higgins, Founder and CEO of RSE Ventures. RSE is a private investment firm that focuses on sports and entertainment, media and marketing, food and lifestyle, and technology. Most recently he wrote the book “Burn The Boats”, which is a counterintuitive formula for a life of perpetual growth can find a link in the shownotes to get your copy. Some of their investments include Vaynermedia, Milk Bar, Magic Spoon and Banza.
We discuss:
Why he pivoted his career from the public sector to the private sector
Working for the NY Jets and Dophins
How he met Gary Vee & why ..read more
The Consumer VC
5M ago
Our guest today is Josh Cliffords, Founder & CEO of FreeWater. FreeWater is exactly what you think it is. FreeWater. Where they give away water and make money on selling ads on the bottle. We discuss the origin story of FreeWater, the economics of an ad-based physical product business, how he approached his distribution and finding sponsors, reactions to him building FreeWater, other products he wants to move into. Without further ado, here’s Josh.
***Sponsor***
Introducing aVenture - venture capital for everyone
With aVenture everyone can now invest directly into venture ..read more
The Consumer VC
5M ago
Our guest today is Brent Vartan, Managing Partner of Bullish. Bullish is an investment firm and Brand Agency designed for consumer businesses living early in an S-curve. Some of their investments include Peloton, Harry’s and Warby Parker. Bullish just released their report “Bullish On Consumer: Operationalizing Demand-Side Themes for Better Outcomes”. We will dig into the report and their three cultural themes within consumer.
Click Here to Download Bullish’s Consumer Report
Some of the questions I ask Brent:
What’s the origin and purpose of creating this report?
How was the report constructe ..read more
The Consumer VC
5M ago
Our guest today is Sean Riley, co-founder and CEO of DUDE Wipes. DUDE Wipes makes flushable wipes—billions of 'em—assembled right here in the USA. DUDE is bootrapped, only taking outside investment of $300k from Marc Cuban on SharkTank and are set to do $90 million this year in sales. We discuss his entire journey from the aha moment up until scaling the brand.
***Sponsor***
Introducing aVenture - venture capital for everyone
With aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options.
If you agree ..read more
The Consumer VC
5M ago