Wyatt Taubman (Vive Organic) - How he discovered immunity shots, the learning curves building a CPG brand and why they sold to Suja Juice
The Consumer VC
by Mike Gelb
4M ago
Our guest today is Wyatt Taubman, Founder of Vive Organic. Vive Organic is fresh pressed wellness shots from organic superfoods. Some of the questions I ask Wyatt: What led to the founding of Vive Organic? How did you approach your supply chain? How did you envision the brand? How did you think about distribution channels? How did you think about product expansion How did you approach fundraising? Why did you sell to Suja? ***Sponsor***  Introducing aVenture - venture capital for everyone With aVenture everyone can now invest directly into venture capital funds through our p ..read more
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Annie Kadavy (RedPoint Ventures) – How she invested in Patreon, Classpass and DoorDash, What Are Investible business models, and Lessons Learned as a Founder
The Consumer VC
by Mike Gelb
5M ago
Our guest today is Annie Kadavy, Managing Director at RedPoint Ventures. Redpoint partners with exceptional entrepreneurs starting at the earliest stages of the climb some of her investments include Tend, Shash, and SIlk & Sonder. We discuss her introduction to entrepreneurship building in her garage, tiptoeing the line throughout her career between operator and investor, the business models she’s intrigued by and investible in her opinion. Without further ado, here’s Annie. We discuss: Building products in her garage How she founded BetterSitter Becoming a GP at CRV Ventures How she inv ..read more
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Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
The Consumer VC
by Mike Gelb
5M ago
Our guest today is Chris Ashenden, Founder & CEO of Athletic Greens and AG1. AG1 is the world’s most comprehensive and convenient daily nutrition product in green powder form.  We discuss: Why he founded Athletic Greens Approach to formulation How he met Tim Ferriss How he built relationships with customers Scaling online Creating a subscription business and new consumer habit Why he bootstrapped to $150m in revenue When it made sense to fundraise ***Sponsor***  Introducing aVenture - venture capital for everyone With aVenture everyone can now invest directly into ve ..read more
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Davis Smith (Cotopaxi) - Why he started a mission-led outdoor apparel brand, the difference between Cotopaxi and Patagonia, and lessons learned from his first two businesses
The Consumer VC
by Mike Gelb
5M ago
Thank you Luke Vernon for the intro to our guest today Davis Smith, Founder & CEO of Cotopaxi. Cotopaxi builds gear that fuels both outdoor experiences and global change. We discuss: Why he founded digitally native businesses Founding businesses with his cousin The mission behind Cotopaxi How he was able to raise capital Early approach to promotion for Cotopaxi The differences between Cotopaxi and Patagonia How he grew the brand Why he shut down his store in San Francisco ***Sponsor***  Introducing aVenture - venture capital for everyone With aVenture everyone can now in ..read more
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Abraham Shafi (IRL) - Building a community rather than an audience
The Consumer VC
by Mike Gelb
5M ago
Our guest today is Abe Shafi, co-founder and CEO of IRL. IRL is Your group messaging app where you can Chat, create polls, post photos, and coordinate plans with your friends. We discuss: The founding story of IRL and the original thesis, growth, how they had to pivot their strategy during COVID, the approach to fundraising and where the company is currently at. Without further ado, here’s Abe. We discuss: Why entrepreneurship? Why did you want to create a consumer company? What was the insight that led you to found IRL? What were people using at the time? What was the pain point you were ini ..read more
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Matt Higgins (RSE Ventures) - How he became a Shark on SharkTank, Why he invested in Gary Vee, and the future of Direct to Consumer
The Consumer VC
by Mike Gelb
5M ago
Today’s guest is Matt Higgins, Founder and CEO of RSE Ventures. RSE is a private investment firm that focuses on sports and entertainment, media and marketing, food and lifestyle, and technology. Most recently he wrote the book “Burn The Boats”, which is a counterintuitive formula for a life of perpetual growth can find a link in the shownotes to get your copy. Some of their investments include Vaynermedia, Milk Bar, Magic Spoon and Banza.  We discuss: Why he pivoted his career from the public sector to the private sector Working for the NY Jets and Dophins How he met Gary Vee & why ..read more
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Josh Cliffords (FreeWater) - How He Found a New Business Model for Bottled Water
The Consumer VC
by Mike Gelb
5M ago
Our guest today is Josh Cliffords, Founder & CEO of FreeWater. FreeWater is exactly what you think it is. FreeWater. Where they give away water and make money on selling ads on the bottle. We discuss the origin story of FreeWater, the economics of an ad-based physical product business, how he approached his distribution and finding sponsors, reactions to him building FreeWater, other products he wants to move into. Without further ado, here’s Josh. ***Sponsor***  Introducing aVenture - venture capital for everyone With aVenture everyone can now invest directly into venture ..read more
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Brent Vartan (Bullish) - How desires lead to opportunities & Bullish on Consumer Report
The Consumer VC
by Mike Gelb
5M ago
Our guest today is Brent Vartan, Managing Partner of Bullish. Bullish is an investment firm and Brand Agency designed for consumer businesses living early in an S-curve. Some of their investments include Peloton, Harry’s and Warby Parker. Bullish just released their report “Bullish On Consumer: Operationalizing Demand-Side Themes for Better Outcomes”. We will dig into the report and their three cultural themes within consumer. Click Here to Download Bullish’s Consumer Report Some of the questions I ask Brent: What’s the origin and purpose of creating this report? How was the report constructe ..read more
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Sean Riley (DUDE Wipes) - How he went from $0 to $90 million in sales selling flushable wipes, Getting Mark Cuban to Invest on SharkTank and Why he chose bootstrapping
The Consumer VC
by Mike Gelb
5M ago
Our guest today is Sean Riley, co-founder and CEO of DUDE Wipes. DUDE Wipes makes flushable wipes—billions of 'em—assembled right here in the USA. DUDE is bootrapped, only taking outside investment of $300k from Marc Cuban on SharkTank and are set to do $90 million this year in sales. We discuss his entire journey from the aha moment up until scaling the brand. ***Sponsor***  Introducing aVenture - venture capital for everyone With aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options. If you agree ..read more
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Holiday Highlights: Ty Haney (Outdoor Voices, Joggy, TYB)
The Consumer VC
by Mike Gelb
5M ago
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