The Gotfried Group was recently named one of Phoenix’s best branding agencies by DesignRush, a B2B digital marketplace that connects brands with leading agencies. The online guide analyzes and ranks hundreds of agencies to help brands find top branding agencies, web design companies, digital marketing firms, and technology companies. The Gotfried Group develops powerful brand strategies for businesses and non-profits. The agency uses a proprietary process that incorporates behavioral science, primary and secondary research, and thought-provoking client interviews and workshops. The result is a ..read more

From managing an issue to deciding whether to allow an employee to take an extra 15 minutes for lunch, decisions are made continually. Most of the time, the decision-making process is seamless. A question occurs, facts are analyzed, and a choice is made. Other times, the process is challenging, especially when the stakes are high and a consensus among individuals with differing agendas must occur. Not handled correctly, not only increases the chance of the wrong decision; but can also cause irredeemable damage to the relationship between the interested parties. Unfortunately, I have seen both ..read more

Having the COVID vaccine is one thing; persuading the public to get the vaccine is an entirely different matter. A recent Pew Center study found only 29 percent of those surveyed said they would “definitely” get the COVID vaccine. When it comes to people of color, the outlook is even bleaker. An NAACP-sponsored study found that only 14 percent of black Americans surveyed said they would get the vaccine. While the reasons vary as to why most Americans are not yet confident they will get the vaccine, the solution is the same. Not an easy task It will take a joint, coordinated communications effo ..read more

If you haven’t planned for how your company or organization will respond to this year’s presidential election results, specifically what occurs once the winner is announced, you should. This year’s vote for president is unlike any other we have seen. The specter of fraudulent election results has been raised continually over the last several four years. Last week the FBI announced that Russia and Iran obtained U.S. election data to influence voting. Early balloting numbers suggest this year may have the highest percentage of voters since 1902. No matter who wins, a large swath of your stakehol ..read more

From hoarding toilet paper to whether a person wears a mask to protect others, how people are responding to the COVID-19 situation is a Petri dish for behavioral scientists and psychologists. To help you understand a bit more about why people are behaving the way they are, I am sharing a short list of articles that you may find interesting. But before I do, I want to answer the question that I know you are probably asking yourself. Do marketing, communications, and branding experts follow the latest research and information on behavioral science? The answer, most do not, but I do. Why? Simple ..read more

You need to communicate about the coronavirus. Your customers and stakeholders want to hear from you. They want to know what you are doing, that you are sensitive to the issue, and are putting the safety of your customers, employees, and the community first. Yes, I know, they are already being bombarded by similar emails from every company and organization they have a relationship. This should not keep you from doing the same. It is a best practice. Not communicating makes you look like an outlier, and not in a good way. At The Gotfried Group, we are busy helping clients craft these letters. T ..read more

The following white paper is on how trade associations and membership organizations can create more personalized experiences for members. WHITE PAPER WHY MEMBER ORGANIZATIONS NEED TO CREATE PERSONALIZED EXPERIENCES AND HOW THEY CAN DO SO WITHOUT BREAKING THE BANK February 12, 2010 Today, more than ever, better service and customized experiences are the new normal. A recent survey by SalesForce found 80 percent of consumers say the experience is just as important as the product or service. Brands like Amazon and Netflix use a customer’s online behavior to provide recommendations for their produ ..read more

The Gotfried Group was recently named one of Phoenix’s best branding agencies by DesignRush, a B2B digital marketplace that connects brands with leading agencies. The online guide analyzes and ranks hundreds of agencies to help brands find top branding agencies, web design companies, digital marketing firms, and technology companies. The Gotfried Group develops powerful brand strategies for businesses and non-profits. The agency uses a proprietary process that incorporates behavioral science, primary and secondary research, and thought-provoking client interviews and workshops. The result is a ..read more

From managing an issue to deciding whether to allow an employee to take an extra 15 minutes for lunch, decisions are made continually. Most of the time, the decision-making process is seamless. A question occurs, facts are analyzed, and a choice is made. Other times, the process is challenging, especially when the stakes are high and a consensus among individuals with differing agendas must occur. Not handled correctly, not only increases the chance of the wrong decision; but can also cause irredeemable damage to the relationship between the interested parties. Unfortunately, I have seen both ..read more

Having the COVID vaccine is one thing; persuading the public to get the vaccine is an entirely different matter. A recent Pew Center study found only 29 percent of those surveyed said they would “definitely” get the COVID vaccine. When it comes to people of color, the outlook is even bleaker. An NAACP-sponsored study found that only 14 percent of black Americans surveyed said they would get the vaccine. While the reasons vary as to why most Americans are not yet confident they will get the vaccine, the solution is the same. Not an easy task It will take a joint, coordinated communications effo ..read more