Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish. Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products. His copywriting has been praised by Stefan Georgi, Justin Goff, Chris Haddad, Gary Bencivenga, Bob Bly and other legends. Mike Pavlish’s clients include the  most successful health supplement companies in the world including Agora, Organixx, Healthy Directions, Phytage Labs, Truegenics, Al Sears MD, Relaxium, Revealed Films, Healthy Back In ..read more

The Geniuses Of Copywriting podcast is BACK with one of the best marketers and copywriters I know - marketing legend Todd Brown. Todd is the brains behind some of the smartest campaigns I've seen, and the creator of the E5 method for creating high-converting offers. On this episode: - How Todd went from a job at a health club, to creating killer campaigns for 7, 8 and 9-figure clients - Why marketing and selling are NOT the same thing - and how to create marketing so good, it makes selling superfluous - The origins of the E5 method, it's roots with some of the biggest legends in marketing his ..read more

On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years. This week we discuss: - Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business - The ‘Influential Writing’ secret that Everte uses to make his copy 10 to 12 times more powerful - Dan Kennedy stories galore! It wasn’t just because they know each other that copywriting legend Dan Kennedy has praised Everte, written about him in his books, and called him a “highly skilled direct response copy ..read more

This week on the Geniuses Of Copywriting podcast we have Chris Wright who I specifically went after when I heard he's a master of converting cold traffic... the toughest gig in copywriting! On this episode: - The thrilling story of conquest and triumph behind winning offers like Lift Factor and BioHarmony - Chris's big secret of rising quickly to the top of the copywriting world (And yeah it's something you've heard before.. but have you DONE it?) - Secrets of making copy work on cold traffic - do you have enough proof? Good enough story? Good enough order form? It all adds up... When I first ..read more

This week on the Geniuses Of Copywriting podcast we have web designer-to-the-gurus (back in the day, purveyor of righteous memes, King Of Online Dating and eCom copywriting genius: Dave Miz. On this episode: Dave's early "pivot" to Warrior Forum web design that landed clients like Armand Morin and Frank Kern How Dave took the only thing he was actually good at - meeting girls - launched it as an info product to a list of 1788, and made $33K in a day The 'Cadence' trap so many copywriters fall into... how to bring the surprise and mystique back into your emails Dave left a 6-figure Wall St jo ..read more

This week on the Geniuses Of Copywriting podcast we have one of the most genius marketers I know, Nik Thakorlal, creator of the amazing LeadsHook quiz platform. On this episode: How Nik went from a career in high finance (zzzzz) to sharing the stage (and the Vodka bars) with Bond Halbert, John Carlton, Trevor ToeCracker Crook and other marketing legends Wisdom and insights collected on what's working online now, after reviewing 3,000 funnels The secret to surveys and quizzes that allow you to do your market research on the fly so you can launch NOW and refine later At ToeCracker's event in P ..read more

This week on the Geniuses Of Copywriting podcast, we have Australia's #1 Facebook marketer and world class expert Ben Simkin.  On this week's episode: - How Ben jumped on Facebook ads in 2009 and has generated over $1.45B in sales for his clients solely through FB - FB ad compliance - what you can and can't write in ad copy and how traditional direct response copywriting will get you banned - You'll be amazed at how much data FB has on each user - and how easy it is to use that data in your ads Ben is a VIP top 2% of advertisers in the world and was labeled 'The world's #1 Facebook mar ..read more

Today on the Geniuses Of Copywriting podcast we have a man who refused to even come on the show until he actually retired from online business - Ed Dale. In this blockbuster episode: - How a younger, more naive Ed went from innocent seminar attendee to hanging out on Gary Halbert's boat & partnering with Frank Kern - The future of copywriting predicted: What kind of copywriters will be around in 5 years and how to survive the coming purge - How copywriting in the internet IS different than 30 years ago (Hint: It's not "Short millennial attention spans" Ed is a legend of the game and a natu ..read more

This week on the Geniuses Of Copywriting podcast we have one of the true legend of copywriting with is - Dr Harlan Kilstein. Harlan is the owner of multiple 7-figure businesses, offers crushing it on cold traffic and huge Facebook groups that pay off in spades - as well as being a genuine A-List copywriter. We discuss: - How Harlan's taught Chris Haddad to write such powerful, devastatingyl effective sales letters - The story behind Harlan's first sales letter - which made an 18yo kid $250K on its first day (And got his paypal account shut down in the process) - Harlan's go-to copy technique ..read more

Today's episode of the Geniuses Of Copywriting podcast is very special as we have with us copywriting royalty, Bond Halbert. Aside from his famous father Gary, Bond is an amazing copywriter creating huge winners for himself and his clients. On this episode we discuss: - How Gary Halbert was able to write record breaking winners in multiple unrelated niches, a near impossible feat for any mere mortal writer - The four books you must read to become a great copywriter - and yes, one of them is the first book ever written on the subject of copy editing - The Halbert Copywriting Method Part III ..read more