In Maryland's competitive corporate world, the need for inventive and successful marketing techniques has never been greater. Enter Robotic Marketer, a ground-breaking artificial intelligence platform that is changing the way businesses approach marketing. Robotic Marketer, with its advanced algorithms and data-driven approach, is changing the way businesses approach marketing strategies. By evaluating market trends, customer behaviour and competitive environments, it gives essential insights that help organizations stay ahead of the competition ..read more

Baltimore has never been more prelevant than it is today due to the tragedy of a ship hitting the Maryland Bridge. As businesses pick themselves up from this sheer devastation, many are looking to new strategies on how to not only build businesses but expand. With that, the introduction of artificial intelligence (AI) into the marketing environment through companies like C-360 Agency in Baltimore is opening up the eyes of businesses to where the potential lies ahead. In Baltimore, a city noted for its vibrant economic environment and innovative spirit, artificial intelligence is redefining t ..read more

Running a healthcare practice is no easy feat. Between patient care and operational management, there's little time left for effective marketing. Healthcare executives are well aware of the headlines highlighting professional shortages across the nation. Despite the decrease in supply, some practices find themselves unable to increase provider utilisation. The question then arises: who bears responsibility for the lack of new patients ..read more

As I sit here reflecting on my 30-year journey in my chosen career of marketing, I can't help but ponder on the shifts and turns my career has taken. From the junior beginnings of typing scripts for my boss on a typewriter to founding a ‘future’ marketing technology, the lessons I've learned along the way are as invaluable as they are numerous. Some have been easier to navigate than others, while a few have been bloody hard to take. It’s something I feel most entrepreneurs experience at some point in time ..read more

In the discipline of brand marketing, the fusion of distinct but complementary brands can catalyze a profound expansion in reach and resonance. A quintessential exemplar of this phenomenon is the brand explosion stemming from the partnership between Taylor Swift, a global pop icon, and Travis Kelce, a Super Bowl-winning NFL star. Their collaboration exemplifies the axiom "two is better than one," demonstrating the power of strategic alliances across entertainment and sports domains. This synergy not only captivates diverse audiences but also amplifies brand visibility exponentially ..read more

Countless AI tools have emerged since ChatGPT first created waves for the AI revolution. These tools range across multiple categories that aim to assist and streamline every digital task you can imaginable. This led to an almost universal adoption of AI into the professional workspace ..read more

In an era where convenience is king, voice search has changed how people use search engines. With the increasing popularity of virtual assistants like Siri, Google Assistant and Alexa, optimising for voice search has become more and more imperative for businesses that aim to stay ahead of the game ..read more

What does International Women's Day mean to you as a female leader in your field? Connection and Reflection Up until recent years my time has been so absorbed raising my 3 children and trying to learn and establish a business, so it’s only in the recent years’ time has allowed me to take time to pause, connect and reflect ..read more

Raising awareness about your cause is crucial for any non-profit organisation. With the digital world taking the centre stage in marketing, reaching your target audience through this medium has become increasingly important. Meanwhile non-profits continue to suffer from marketing budgets constraints, making it challenging to compete with larger businesses for online visibility.  ..read more

Marketing strategies tailored for Gen Z and Millennials require distinct approaches due to the different characteristics, values, and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here's a comparison of strategies that could be effective for each group:  ..read more