The Copywriter Club Podcast
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What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your work? That's what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion..
The Copywriter Club Podcast
3d ago
When it comes down to it, the thing most copywriters want to build is a business that is high-margin (it makes money) and fun to run (it’s enjoyable). But achieving that goal is harder it appears. So we invited Ian Stanley to join us for the 392nd episode of The Copywriter Club Podcast. We asked Ian about how he did it—created a business that is profitable and fun. We also asked him about sales coaching, breaking up his partnership, his approach to email and his new comedy special. To hear what Ian had to share, click the play button below, or scroll down for a full transcript.
Stuff to check ..read more
The Copywriter Club Podcast
1w ago
We’ve talked a lot about building your authority and finding clients on LinkedIn on this podcast. But I don’t think we’ve ever spoken with anyone who built a six-figure copywriting business entirely on that platform—without a website or any other social media presence. On the 391st episode of The Copywriter Club Podcast, we spoke with Alefiya Khoraki who did exactly that. And if you’re looking for clients on LinkedIn, you’re definitely going to want to listen to this episode. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Sell Like Crazy by Sabri Su ..read more
The Copywriter Club Podcast
2w ago
Want clients to find you instead of always having to pitch and find them? Then you need to be where they are. And in most cases, that means somewhere online—Twitter, Instagram, Tiktok, LinkedIn or in your own newsletter. In the 390th episode of The Copywriter Club Podcast, Kira and Rob talk with former dentist turned copywriter Kieran Drew about how he took two years to grow an online presence that earns him six figures a year today. This one is worth listening to twice. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Blockbuster Principle by Mic ..read more
The Copywriter Club Podcast
3w ago
You’ve heard the saying: slow and steady wins the race. Well, that’s exactly the approach our guest for the 389th episode of The Copywriter Club Podcast built her business. Today we’re talking with copywriter Kim Kiel about getting better month and month, and year after year—and not getting caught up in the hustle. And we covered a lot more. You’ll want to tune in for this one. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: I love stories about copywriters and ..read more
The Copywriter Club Podcast
1M ago
What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to “get in the game’ so to speak? In the 388th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Eddie Shleyner about the process of becoming a copywriter—and how he made the jump from literature student to booked-out-copywriter and author of a book about copy. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Adweek Copywriting Handbook by Joe Sugarman
4000 Weeks by Oliver Burkeman
The Copywriter Club Facebook Group
The Co ..read more
The Copywriter Club Podcast
1M ago
Most copywriters and content writers don’t give much thought to the client experience beyond getting the information you need to start a project and handing off the copy at as you wrap up. But that’s a mistake. The client experience you create can be a huge differentiator for you and your business. Our guest for the 387th episode of The Copywriter Club Podcast is Jason Friedman. And what he shared about creating a unique experience for your clients is a total game changer—especially if you want to work with high-end clients. Click the play button below, or scroll down for a full transcrip ..read more
The Copywriter Club Podcast
1M ago
Some people just get stuff done while others get to the end of the day, look back, and wonder what they did all day. On the 386th episode of The Copywriter Club Podcast, Rob’s talk with brand builder, prolific content creator, and fractional CMO Amanda Goetz. Amanda revealed her secrets for getting stuff done, creating fly wheels (instead of funnels) to keep moving readers to other parts of her business, and adding a thousand subscribers to her newsletter every month. She calls it realistic productivity—the kind you can do when you’re running your own business and have three kids—and you’ll wa ..read more
The Copywriter Club Podcast
1M ago
Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk about the misuse of persuasion in marketing. Between the four of us, we figured out the answers to these questions and more (almost). Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Copywriter Club Facebo ..read more
The Copywriter Club Podcast
2M ago
At some point in your business journey, you will hit a snag. An obstacle. A bump in the road. These bottlenecks hold you back from the kind of growth or results you want. In the 384th episode of The Copywriter Club Podcast, Kira and Rob talk with business consultant Josh Long about the various bottlenecks that hold us back and what to do to breakthrough and achieve more. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Bottleneck Breakthrough by Josh Long (book)
The Ultimate Sales Machine by Chet Holmes
Blue Ocean Strategy by Chan Kim.
The Copywr ..read more
The Copywriter Club Podcast
2M ago
A lot of copywriters talk about building a “real” business, that is a business that isn’t solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Joel Klettke who used his writing and sales expertise, developed as a copywriter, to build a team and service business bigger than what he might have built on his own. And he shared what he’s learned from the experience.
Click the play button below, or scroll down for a full transcript.
The people and stuff we mentioned on the show:
The Copywriter Club Facebook Group
The Co ..read more