Taking your copy to the countryside   Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping? While it’s a nice daydream to have, many of us stick it out and stay put. Others, like our guest today, put in the tough hours to make it a reality. It’s not all lazy sleep-ins and fresh country air, but it IS freedom from the constraints of the city, and as far as copywriting goes – it’s a ..read more

And the joy of nailing your brand   Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience be your USP? The answer is yes and we’re excited to talk to a copywriter who celebrates not only her age and experience but her knack for reinvention… and how that’s shaped her copywriting business.   Tune in to learn: Life and writing experience – when you’ve seen it, done it, made it work (even when ‘it didn’t’) The pro ..read more

And how to reinvent your tired brand   Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience be your USP? The answer is yes and we’re excited to talk to a copywriter who celebrates not only her age and experience but her knack for reinvention… and how that’s shaped her copywriting business.   Tune in to learn: Life and writing experience – when you’ve seen it, done it, made it work (even when ‘it didn’t’) The ..read more

Turning technical content into benefit-driven, highly converting copy   SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well, you know big brands like Stripe, ConvertKit, Slack – yes, they need copywriting too. And not just any copy. When we write for SaaS companies we’re writing easy to understand words for potentially highly technical products. We need to write copy that shows that this software, that you’ve never heard of, is absolutely essential for your life. We’re digging deep into the world of SaaS today.   Tune in to learn ..read more

How to boost your authority by being a podcast guest Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You’re a really important person who knows what they’re talking about when you’re been on a pod. But getting on a podcast is not quite as easy as just asking the podcast host. Today’s guest is a podcast guesting specialist and we’re digging into how to get on podcasts but so much more.   Tune in to learn: How Mai-Kee niched into podcasting pitching How podcasts rank against other means to boost visibility ..read more

How to pitch for magazine editors the right way and see your story in glossy print   Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she was at school. But there’s more. She was also a feature editor for her uni newspaper interviewing Blur and Bob Monkhouse. She interned at several sexy music mags in London. And she was accepted onto a prestigious magazine journalism course. Whaaaat? But she couldn’t afford it. So she didn’t go. So she spent the next 1 ..read more

Stop getting in your own way. Start branding. As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners. His own podcast Brand You is where he talks about all those things and more.. But today, he’s all ours.   Tune in to learn: The surprising start to Mike’s career Whether having a personal brand means we ha ..read more

Ex-lawyers are humans too! Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create a better experienced for real-life people. On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek. She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Thank goodness!   Tune in to learn ..read more

We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful business without disrupting their creative process. That’s where today’s guest comes in. We’re talking to Ali Strachan, digging into how artists can create a successful business and how copywriters can be successful in this niche.   Tune in to learn: What an Arts Advocate does The big struggles artists fa ..read more

A peek behind the screens of two busy business owners   Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too. Lockdown with memberships, communities, courses, launches AND managing the kid’s online learning. It’s a bit bloody much. Belinda is surviving on wine and 80s music. We wanted to talk about that and what we’re doing to stay sane. We also got some questions about writing copy during this time. We don’t know how useful this will be but we ..read more