In may I had the opportunity to go speak at Dr. Andy Roark’s conference called Uncharted in Greenville South Carolina on April 7-9. This conference was amazing and it was also my first experience in speaking. Not only did I have a great time meeting a bunch of people who have been listeners to the podcast I finally got to meet many of the people who I’ve had on as guests. I haven’t been to too many conferences or in person events, but Uncharted really seems like it is something special. The community that Dr. Roark and his team have created around the event was amazing, and he has also created ..read more

This week I’m very excited to have Dr. Belinda Parsons on the podcast. Dr. Belinda is in the running to become the next Bondi vet, which is a really big deal! In today’s episode we talk about how Dr. Belinda uses social media to grow her personal brand. I think there are so many things we can learn from her use social media to tell her story, grow her practice and help both pet owners and veterinary professionals. Dr. Belinda is very good at snapchat, and we talk about her use of snapchat with respect to her personal branding, you should follow her at drbelindathevet on snapchat to see how she ..read more

I think I’ve found my new favorite tool! This week’s episode I dive into how to use Chatbots to engage your Facebook audience like never before. I don’t like to sound hypey, but I think this is one of the best things to come to Facebook so far. If you haven’t noticed, Facebook has been doing a ton of work in regards to its messenger product. They’ve updated their daily stories that expire in 24 hours very similar to Snapchat and Instagram stories. They have also introduced masks and geofilters through their messenger. In today’s marketing climate, whenever you can be first to a new feature you ..read more

In today’s episode we have a very special guest that I am really excited about, Dr Brett Beckman! Today we cover all kinds of topics related to growing your practice. Today’s episode is definitely different from other episodes because we dive into not only marketing concepts but business concepts as well. If you haven’t heard of Dr. Brett Beckman, he is a well renowned international speaker and operates the Veterinary Dental Education Center in Orlando, (Lake Mary) Florida.This state of the art training facility is one of only a few in the country dedicated to advancing the educational ne ..read more

How much are you spending on your veterinary practice’s advertising a week? I know a lot of practices whose digital marketing budget and spend is $0 right now! In today’s episode I cover the specific plan that I would implement if someone asked me how I would spend $100 to market their practice. This episode has all the nitty gritty that you would definitely want to know about. One of the major distinctions I think you need to make in your marketing that you might not be aware of is setting your advertising into 3 specific categories. You have awareness, lead generation and then actual sa ..read more

Today’s episode is all about marketing opportunities that arise on a daily basis. The idea in today’s episode is that there is always something great going on around you to create awesome, relevant, entertaining and engaging content and offers. What brought on this episode is a lot of practice have been doing a great job at using Pokemon Go as something to drive engagement on Facebook and other social media. There are tons of times you can use Opportunity marketing to gain new clients and grow your veterinary practice’s brand. A key consideration before you begin is to stay up to date wit ..read more

This week’s episode is a special one for two reasons, first we have Dr. Sue The Cancer Vet on the podcast. Dr. Sue Ettinger is a veterinary cancer specialist, speaker, author & radio co-host focused on early detection & helping pets live longer & live well. You can see her on Facebook and on www.DrSueCancerVet.com and we talk about tons of great marketing tips for both veterinary practices as well as for veterinary professionals looking to build their own personal brand. This episode also marks the 2nd anniversary for the podcast! I’ve seen Dr. Sue’s marketing and I’ve been wanting ..read more

If you take a look at the past episodes I usually talk about activities that you should try out or things to do, today is a little different! In this episode I cover things that you should stop doing in your veterinary hospital’s marketing that will help you to be a better marketer. I think whenever possible it is better to remove than it is to add, because you don’t have to do more. So when we’re talking about removing from things that you’re doing in your veterinary hospital’s marketing, the biggest mistake I see is connecting social media accounts. The most common offender is the person who ..read more

Discounting can be quite a trap. If you use discounting in your practice too much, you’ll attract clients who only care about price. Competing only on price is a difficult, especially if the digital marketing that you are doing is centered around discounts because it usually attracts the kind of clients you are not looking for. I am by no means suggesting that you price gouge or go crazy on price, but wanting to attract clients who pay you what you feel you’re worth is totally understandable. So how do you go about attracting clients without using discounts? In today’s episode I cover 5 strate ..read more

Is your marketing working for your practice right now? This is a key question that you should be asking yourself every time you create a piece of content, an ad or anything for your brand using digital marketing. The good news is digital marketing is easier than ever to measure and track, but are you measuring meaningful data. In this episode we cover what you need to be tracking to make sure that the marketing you are doing is actually having an impact on revenue at your business. There are three levels of data measurement that I cover in today’s episode: Top Level, Mid Level and Bottom Level ..read more