We talk about email validation, the reasons why it is required and how it works, and we talk about how to check the presence of the domain and IP in the spam lists as well as what to do if they are already there. Email marketing is a very popular communications channel on the Internet. Its conversion is the highest when compared to other Internet marketing tools. According to the Marketing Insider Group, 59% of B2B marketers believe that email distribution is the most effective channel for increasing revenue. The advantages of email marketing lie in a direct and fast communication with potenti ..read more

Any and all love care and greeting, especially when it comes to such a wonderful holiday as a birthday. Nobody has ever retained kind and heartfelt words, cute cards and pleasant gifts, surprises. And both best friends wish to make a birthday person’s day, and professional e-marketer also tends to congratulate customers by sending special happy birthday emails. What is it necessary to wish in a birthday email, and why is it so important not to forget about the congratulations campaigns and how to make such campaigns automated? Let’s discuss these and other issues in our blog. Congratulatory ..read more

Many e-marketing up-and-comers daily renew their contact list with standard accounts with Latin characters and also with international ones. And they’re doing the right thing. Yet, there’s one little “but” in it. International email requires special attention, as well as special, careful, validation. Our guide is created for those entrepreneurs and marketers desiderating a customer base within the USA. It explains the specifics and complexity of international address verification. And also it recommends the best tool for this purpose. International account features Before 2009, the use of acc ..read more

Today email marketing ecommerce is the most profitable online promotion method. According to the official figures, each dollar invested demonstrates a giddy return on investment: at least 38 bucks, and if you try hard, you can earn $ 44.5. If you are a novice, after reading the first paragraph, you will probably decide that email marketing is the fastest way to get value. Everything that’s needed: prepare a client base (buy or download from open sources); write the first letter containing a discount offer or a gift; make a campaign and analyze the results. But, there will be nothing to anal ..read more

All about personalized email marketing One of the main trends in electronic marketing of the past and current years is email personalization. Why is there such a stir? The fact is that this tool has an average of 18 times higher ROI than the non-personalized one. According to experts, the profitability of email personalized will continue to grow. Moreover, such a concept as “hyper-personalization” has appeared, which implies the collection and use of data without the knowledge of users, but not contrary to the law. We will talk about both phenomena, show how to use these tools effectively, wh ..read more

Every year, your mailing list, like any other, loses up to 25% of its subscribers. The fact is that users lose passwords from their mailboxes, change jobs, their accounts are hacked, and they have to create new ones. So, you need to keep your database clean by removing inactive and fictitious accounts. Also, it is important that the remaining customers remember you and treat you with trust and loyalty to your product or service. As practice shows, focusing on regular customers is a much more effective move than looking for new ones and “growing” them. For this, re-engagement email i ..read more

Email Statistics When we say that email has become a leading digital marketing channel, we are relying on specific facts and figures. Moreover, there’s a number of questions, the answers to which confirm the greatness of the mail tool in comparison with other means of communication. And, after reading our article to the end, you’ll be 100% convinced of this. Go ahead! How Many Emails Are Sent Per Day Successful computer and telecommunications research company Radicati Group answered the question: how many emails are sent per day? In its 2020 report, the organization released the following dat ..read more

Email Statistics When we say that email has become a leading digital marketing channel, we are relying on specific facts and figures. Moreover, there’s a number of questions, the answers to which confirm the greatness of the mail tool in comparison with other means of communication. And, after reading our article to the end, you’ll be 100% convinced of this. Go ahead! How Many Emails Are Sent Per Day Successful computer and telecommunications research company Radicati Group answered the question: how many emails are sent per day? In its 2020 report, the organization released the following dat ..read more

Data Enrichment: What Is It And Why You Need The Services And ToolsProofy Information rules the world. This expression carries a lot of weight in the field of electronic marketing. It is especially relevant in relation to your customer base. If you only have a list of mailing addresses (although not cold ones), but at the same time you do not know anything about your customers, you should not even try to make a mailing list. Do not rush to let your money go down the drain, do data enrichment. This event will help make campaigns more targeted. Knowing what, when and to whom to send, you can g ..read more

Every morning of many specialists begins with the task to find the email of the target people.  This is an issue that employers are puzzled over striving to create a juggernaut team. Most often, their goal is passive candidates, who are the most desirable among all. Because they’re already on fleek, as they’re working, they are aware of their worth, because their experience is relevant, and right now, they’re solving important tasks and getting new skills. It is not an easy task to find their emails, in fact, nor are the emails of target customers sought by sales managers. If you work in ..read more