Noel on Whisky
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Noel on Whisky
1h ago
DIAGEO LAUNCHES ‘WHAT’S YOUR WHISKY?’ DIGITAL
PROFILING TOOL AT EUROPEAN AIRPORTS
Diageo Global Travel has launched the ‘What’s Your Whisky?’ digital tool into travel retail. The tool enables whisky fans, from novices to enthusiasts, to find the perfect Scotch or whisky to suit their tastes.
It is rolling out with ARI at Lisbon and Faro airports, and with Aelia Duty Free at London City and Paris Orly airports this summer.
The tool features an interactive questionnaire, powered by Artificial Intelligence (AI), that draws upon a wealth of consumer and distiller insights. The tool uses AI, custom ..read more
Noel on Whisky
1h ago
GHOST’ WHISKY DISTILLERY IN SCOTLAND
REOPENS AFTER 40 YEARS
Port Ellen, once the remnants of a "ghost" distillery on Islay, a great source of peated whisky in Scotland, is now an ultra exclusive distillery with a luxurious and polished blueprint.
Port Ellen was founded in 1825 on the island of Islay, known for its smoky whiskies. For more than 150 years, the distillery produced peated whisky, which was mostly used for blends as opposed to single malts. In 1983, the workhorse distillery closed due to an excess of single malt whisky production in the area. The surplus forced a num ..read more
Noel on Whisky
1w ago
BLACK DOG SCOTCH WHISKY
OF INTERNATIONAL APPEAL AND OF INDIAN CONCEPT
BUT WAS SIR WALTER SAMUEL MILLARD A HOAX?
Diageo’s Black Dog 12 YO and 8 YO Blended Scotch Whiskies
Black Dog Deluxe Gold and Centenary Black Reserve Scotch Whiskies in 2015
Black Dog is a brand of Scotch whisky that is bottled and marketed in India by United Spirits Limited (USL), a subsidiary of Diageo PLC. In 2013, Black Dog was reported to be the world's fastest growing Scotch whisky by volume, according to International Wine and Spirits Research (IWSR), with the highest consumption reported in Indi ..read more
Noel on Whisky
2w ago
WHISKEY VS WHISKY II
The Irish were known to have produced uisce beatha in the 12th century. It is believed that Irish monks brought the technique of distilling perfumes back to Ireland from their travels to southern Europe around 1,000 AD. The Irish then modified this technique to obtain a drinkable spirit. Irish monks were qualified distillers of the generic Aqua Vitae.
The oldest known documented record of whiskey in Ireland was in 1405; in the Annals of Clonmacnoise it was written that the head of a clan died after "taking a surfeit of aqua vitae" at Christmas. By 1556, whiskey was w ..read more
Noel on Whisky
2M ago
The Glenlivet’s 12 Year Old 200 Year
Anniversary Edition
“Scotch Whisky is a mystery, a magic of locality. The foreigner may import not only Scottish barley but Scottish water, Scottish distilling apparatus, and set a Scotsman to work on them, expecting wonders, but the glory evaporates: it will not travel.” H. Charles Craig, The Scotch Whisky Industry Record, 1994
In eras past, ordinary Highland Scots who distilled whisky were jailed arbitrarily, taxed unfairly and relentlessly hunted down by excise agents of the government. Many courageous Highland Scots ..read more
Noel on Whisky
2M ago
Bowmore Islay 2024 : Leap to Greatness
Ushering in the Year of the Dragon, Leo Burnett Singapore and Beam Suntory present a new, special edition packaging for Bowmore Islay Single Malt Scotch Whisky, featuring a determined carp and its transformation into a powerful dragon.
Bowmore is located in the centre of Islay and occupies a central role in the island’s whiskies. The distillery has retained its own floor maltings which account for 40% of its needs and when mixed with malt from the mainland results in a medium peated spirit. Its smoke, reminiscent of beach bonfires, mingles w ..read more
Noel on Whisky
2M ago
Glenmorangie Sonoma-Cutrer Reserve 25 YO
GLENMORANGIE’S NEW SUPER RARE EXPRESSION
Dr Bill Lumsden, Head of Distilling & Whisky Creation at both The Glenmorangie Company and Ardberg, has created another reportedly fabulous, limited edition whisky finished in Chardonnay casks hailing from renowned wine producer Sonoma-Cutrer in Sonoma Valley, California, similar to Burgundy’s Meursault wines.
Glenmorangie’s whisky makers are endlessly creative on their quest to bring delicious single malts to the world. In Scotland’s tallest stills, whose necks are as high as a giraffe, they distill a ..read more
Noel on Whisky
2M ago
The Famous Grouse Limited Edition
IN CelebratION OF 15 Years With RSPB
The Famous Grouse, Scotland’s No.1 whisky for over 40 years, has unveiled its limited-edition bottle design in celebration of the remarkable 15-year collaboration between The Famous Grouse and the Royal Society for the Protection of Birds (RSPB). Starting in 2008, the partnership with the RSPB has helped to plant 150,000 trees, improve 85,000 acres of land and, most importantly, create new homes for grouse, Scotland’s National Bird.
The limited-edition wrap has been designed by Edinburgh-based artist and animator Nu ..read more
Noel on Whisky
2M ago
MACALLAN TO THE FORE AGAIN
The Macallan Colour Collection 2023
The Macallan unveiled its new Colour Collection on 11 October 2023. This isn’t a limited edition–this range will become a familiar sight in many major airports in the years to come. The brand's Global Travel Retail offerings has been overhauled, with the Colour Collection permanently replacing The Macallan Quest range, a series of non-age statement whiskies that have been a staple in Macallan’s GTR channels since 2017.
Authenticity lies in nature’s untouched beauty and The Macallan Colour Collection exhibition is dedicated t ..read more
Noel on Whisky
3M ago
A SIMPLE WALLET GAME
There are many factors which decide prices. In the whisky industry, demand and supply are not the only things that affect price, even though these factors are a big part of the equation. Cost of manufacturing, marketing cost, cask prices and logistic costs have a major role to play. &n ..read more