The restomod business is booming, a burgeoning industry of makers who take vintage autos and make them drive better than new. Every day, a new boutique manufacturer seems to be entering the scene, promising some fresh take on a classic car. The idea is to deliver all the allure of the original machine with none of the vintage compromises, a “reimagining” that drives better than new.  LA-based Icon 4X4 was among the first wave of restomod companies, earning co-founder and CEO Jonathan Ward a position as one of the most respected builders in the world. Now, despite flourishing in an industr ..read more

Jenny Just, co-founder of Peak6 Investments and visionary behind Poker Power, has found a unique and shockingly effective way to empower women in male-dominated fields. With a career spanning over two decades in finance and technology, Just has made significant strides not only in business but also in the fight for true financial and cultural gender equality. Her distinctive approach involves teaching women and girls to play poker—a game traditionally played by men—to develop crucial skills such as risk assessment, strategic thinking, and confidence. What started as a small experiment soon evo ..read more

When the Rivian R1T launched in 2021, it was released into an open pasture of potential. Ford’s F-150 Lightning was still a few months out, and while Tesla’s Cybertruck had been making headlines since 2019, it still had a couple years of delays before finally stumbling into production in 2023.  Today, Ford’s now selling over 3,000 Lightnings per month, about three times the volume of Cybertrucks Tesla can currently move. That leaves Rivian in a challenging position: It has competition now. Serious competition that, at least in the case of Tesla, is all over everyone’s For You page thanks ..read more

Millennials and the wealthy are sometimes overlapping groups subject to plenty of stereotyping. A new survey by Worth, in collaboration with BCG, shows that some of those preconceived notions have weight. People aged 28-43 care more about sustaining the planet and their image. Rich folks buy more and like luxury products.  But dig deeper, and the picture, by age or income bracket, isn’t so simple or predictable. Some wealthy millennials are excited to buy fancy new cars, but a sizable portion prefer to rent or grab a rideshare. On the giving side, they are more skeptical of and reluctant ..read more

Bertha González Nieves, born in Mexico City to a family of entrepreneurs, exemplifies the innovative spirit of the tequila industry. Her entrepreneurial journey began with small businesses in Mexico and later included a transformative stint as a Mexican ambassador to Japan.  After a visit to Jalisco’s agave fields, her passion for tequila was ignited. With over a decade in various roles at a leading tequila company and a pivotal partnership with Bob Pittman, she co-founded Casa Dragones in 2008. Under her leadership, Casa Dragones has redefined luxury sipping tequila, showcasing the fines ..read more

When you think of tequila, what comes to mind? Maybe it could be the salted rim and freshly squeezed lime of a Margarita. Or, that Paloma whose effervescent grapefruit tickles your nose. Or that night that you struggled with deciding whether or not you’d like to forget it.  Well, here at Worth, we would like to introduce you to another side of tequila. The one distilled from a culture’s deep history into today’s modern expressions. For this year’s Tequila Day, we invite you to say “¡Salud!” to the many incredible producers here and indulge in a glass no different than whiskey or wine. Enj ..read more

So you want to know how to build a watch collection. Perhaps you’ve begun acquiring a few pieces but want to learn more about how to build a diverse watch collection. It can be hard to know how to build the best watch collection after you’ve inherited a watch from a loved one or received a watch to commemorate an occasion or milestone. Knowing how to buy your first watch when you’re starting from scratch can be even more overwhelming with all the options out there. Whether you want to start a casual watch-collecting hobby or dive deep into the world of horology, there are a few basics that can ..read more

The AI industry is hot right now. That’s not news. But there’s a constant flow of news reinforcing how breathtakingly hot it is. On June 22, AI chip behemoth Nvidia announced a record-setting Q1 revenue of $26 billion. That’s 18% more than it made in the previous quarter and a staggering 262% more than in Q1 2023.  That same day, brought insights on how keen the ultra-wealthy are to pour money into AI when UBS released its annual Global Family Office survey. Though small operations with usually 10 staffers or less, these organizations move huge amounts of money for the wealthiest families ..read more

The past few years have been marked by “great” trends. In labor, the Great Resignation was followed by the Great Reshuffling, as people moved between sectors. At the other end of the wealth spectrum, we have the Great Rebalancing, as 37% of ultra-high net worth families said they would rejigger their investments in 2023, and 27% say they will in 2024. That’s the takeaway from UBS’s fifth and largest annual Global Family Office survey. It polled 320 family investment offices, with an average net worth of $2.6 billion, in seven regions of the world. Accounting for $600 billion of wealth, the sur ..read more

Divorce is an emotional process for couples, but it is also a legal and financial process. One of the many emotional aspects of divorce is dividing up prized possessions, and for some, that includes fine art. People can have different reasons why they want to “fight over” a work of art. One person may be attached to a piece because of the pure love of the subject, admiration for the artist, or sentimental value of positive memories in the marriage. Others may want to litigate over a work of art purely for the status or, unfortunately, to cause distress to their onetime partner. I have been pra ..read more