Meta’s Threads app, launched last summer as a direct rival to X, has been steadily gaining momentum in the United States, consistently surpassing X in daily active users (DAUs) since December, according to usage estimates from Apptopia shared by Business Insider. While X’s user base remains relatively flat, Threads has seen continuous growth in its […] More The post Threads surpasses X in daily US users, data shows first appeared on Mobile Marketing Reads ..read more

First announced at the end of February, Apple Search Ads has expanded its availability to 70 countries and regions, including Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay. The addition of Brazil to the list is especially significant, considering its position as one of the largest App Store markets […] More The post Apple Search Ads launches in Brazil and more Latin American markets first appeared on Mobile Marketing Reads ..read more

The U.S. Senate has passed legislation with a wide margin that would ban TikTok in the United States if ByteDance fails to divest the popular app within the next nine months to a year. The bill, driven by concerns among U.S. lawmakers about potential data access and surveillance by China through the app, was previously […] More The post US Senate passes bill to ban TikTok if ByteDance doesn’t sell it first appeared on Mobile Marketing Reads ..read more

US marketers are projected to spend $8.14 billion on social media sponsored content this year, marking a significant 16.0% growth compared to the previous year, according to eMarketer’s March 2024 forecast. Despite this substantial increase, growth in spending on sponsored content is slowing down as marketers become more selective, opting for larger creators with whom […] More The post Marketers projected to spend $8.14B on social media sponsored content in 2024 first appeared on Mobile Marketing Reads ..read more

In March 2024, miHoYo’s Honkai: Star Rail continued to assert its dominance over its predecessor, Genshin Impact, widening the revenue gap significantly compared to February. According to data from AppMagic revealed by Pocketgamer.biz, Honkai: Star Rail generated over double the revenue of Genshin Impact on mobile last month, bringing in a staggering $118.3 million compared […] More The post Honkai: Star Rail surpasses Genshin Impact’s revenue in March 2024 first appeared on Mobile Marketing Reads ..read more

Spotify reported quarterly monthly active users (MAU) below its own estimates, indicating that the company’s decision to prioritize profit over increased marketing spending has impacted its user growth. Despite a 19% increase in MAUs in the first quarter, Spotify fell short of its own guidance and analysts’ forecasts, with only 618 million active users. Additionally, […] More The post Spotify reports quarterly monthly active users below estimates first appeared on Mobile Marketing Reads ..read more

In a post on his public channel on Telegram, founder Pavel Durov stated that Apple’s recent decision to remove the chat app from its China App Store had not decreased downloads from China. Durov framed Beijing’s action not as a move against Telegram, but as a move against Apple itself. He criticized the iPhone maker’s […] More The post Telegram’s China downloads unaffected despite Apple’s move, Pavel Durov says first appeared on Mobile Marketing Reads ..read more

Embracer Group, the Swedish gaming conglomerate renowned for its extensive portfolio of franchises, has announced a major restructuring plan. The company intends to split itself into three distinct entities: Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends.  According to Embracer, this move will create separate, publicly listed companies, each with a sharper […] More The post Embracer Group is splitting into three standalone publicly listed companies first appeared on Mobile Marketing Reads ..read more

Amazon Live has introduced a shoppable channel to Prime Video and its Freevee ad-supported video-on-demand (AVOD) streaming service. The move opens up new avenues for U.S. consumers to engage with content while browsing and shopping through their mobile devices, all thanks to Amazon’s “shop the show” technology. The newly unveiled channel offers round-the-clock programming, showcasing […] More The post Amazon launches interactive and shoppable channel on Prime Video and Freevee first appeared on Mobile Marketing Reads ..read more

Following an order from the Chinese government, Apple has removed WhatsApp and Threads from its app store in China, citing national security concerns as the reason behind the directive. Apple confirmed on Friday that it had received orders from Chinese authorities to eliminate the two apps from its App Store within the country. The company […] More The post Apple complies with Beijing’s order: WhatsApp and Threads removed from China’s App Store first appeared on Mobile Marketing Reads ..read more