According to eMarketer’s March 2024 forecast, social video ad spending in the US is projected to reach $48.89 billion, accounting for 45.2% of total digital video ad spend for the year. However, the rate of growth for this share is slowing down, with an increase of just 1.0% expected between 2024 and 2026. While social […] More The post Social video ad spending continues to rise, but growth slows first appeared on Mobile Marketing Reads ..read more

The music streaming industry, represented by Digital Music Europe, is taking a stand against Apple’s recent proposal in a case involving the tech giant’s App Store. Spotify and Deezer, among others, have voiced their concerns to the European Commission, urging it to reject Apple’s proposal, Reuters reported. In a letter submitted to the European Commission, […] More The post Music streaming companies push back against Apple’s App Store proposal first appeared on Mobile Marketing Reads ..read more

Amazon Ads has unveiled an array of interactive and shoppable ad formats for Prime Video ahead of its debut upfront presentation on May 14 at Pier 36 in New York City. The expanded suite of formats includes remote-enabled capabilities for living-room devices, offering viewers a seamless shopping experience while enjoying premium streaming entertainment content. The […] More The post Amazon unveils new shoppable ad units for Prime Video first appeared on Mobile Marketing Reads ..read more

Dubai has rolled out its Gaming Visa initiative, a move aimed at fostering collaboration among content creators and providing employment and training opportunities in partnership with international firms and academic institutions. The UAE city plans to offer a long-term cultural visa to attract talented individuals, artists, and creators through its Creative and Talented Accreditation Certificate. […] More The post Dubai introduces Gaming Visa to fuel creative industry growth first appeared on Mobile Marketing Reads ..read more

TikTok revealed in its Shop Safety Report that it had blocked over two million sellers and prevented 37 million items from being listed on TikTok Shop during the latter half of 2023.  As part of its efforts, TikTok onboarded over six million sellers onto its platform, rigorously assessing their products before allowing them to be […] More The post TikTok declined 2 million seller account registrations in H2 2023 first appeared on Mobile Marketing Reads ..read more

According to recent data from Pew Research Center, a significant portion of US teens and their parents believe that teens are spending an appropriate amount of time on smartphones and social media platforms. The study, conducted in October 2023, revealed that 51% of teens and parents think that teens are spending the right amount of […] More The post Majority of teens and parents content with teen smartphone and social media usage first appeared on Mobile Marketing Reads ..read more

Meta has revealed a series of new ad tools at NewFronts 2024, aiming to empower brands with improved capabilities for creator collaborations, product promotions, and ad personalization. One of the key updates is the introduction of machine learning-powered creator recommendations in Instagram’s Creator Marketplace. Brands will now have access to more precise creator search filters, […] More The post Meta unveils enhanced AI-powered ad tools at NewFronts 2024 first appeared on Mobile Marketing Reads ..read more

Court papers filed this week indicate that Kochava might be open to settling privacy charges brought against it by the Federal Trade Commission (FTC). In a joint motion filed on Tuesday, Kochava and the FTC requested a five-week extension of a deadline to file certain pre-trial paperwork, stating that the extra time “would facilitate settlement […] More The post Kochava and FTC may settle privacy battle, court papers suggest first appeared on Mobile Marketing Reads ..read more

Google is pushing back against proposed sweeping changes to its Play Store, put forth by Epic Games, in their ongoing antitrust battle. In a filing late on Thursday in San Francisco federal court, Google argued against Epic’s proposals, stating that they would severely hinder its ability to compete in the market. Last year, Epic successfully […] More The post Google stands firm in defense of Play Store against Epic Games’ demands first appeared on Mobile Marketing Reads ..read more

Apple is set to extend its newly introduced core technology fee (CTF) to iPadOS apps downloaded from its App Store, following the inclusion of the iPad operating system in a list of key services subject to EU tech rules. The tech giant announced in March that it would impose a CTF of 50 euro cents […] More The post Apple extends core technology fee to iPadOS apps first appeared on Mobile Marketing Reads ..read more