Pinterest is where you need to be. It is one of the largest search engines aside from Google. They get about 367 million monthly visitors. According to Pinterest, they are a full-funnel solution to your marketing needs.  Another good statistic to know is that 97% of the top Pinterest searches are non-branded content which means that users go to the platform to search for something, not a specific brand. As a small business, this gives you a good opportunity to be front and center. People go on this platform to search for an idea or a product, and a lot of the times purchase directly th ..read more

Social media marketing is the easiest way to drive free traffic and sales to your online business, but it's very time-consuming. Most of us have to manage two or more social media accounts for our online business and let's be honest, sometimes coming up with new content can be difficult. We brainstorm new ideas, post them on social media then repeat this cycle over and over again. It can be very time consuming and draining creating new images, videos and text to promote your brand, especially if you're a solo business. That's why I've created this list of creative and unique approaches ..read more

So it’s that saturated topic once again, SOCIAL MEDIA MARKETING (SMM). But I’ll promise to make it as interesting as possible. It’s not a compulsion to have a social media presence in general, but if you want to build yourself an audience of your niche or promote your business online, then SMM is a must. You have to establish a verified and authentic presence in all the channels as you can. According to Hoot suite, 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. That’s a lot of peop ..read more

Top 5 WordPress Plugins For Custom Fonts The best part of having your own website is that you can personalize it as you please. You can change everything to match your brand and business, including your website fonts.  As soon as someone lands on your site, the visuals such as colours, images and text make the first impression. You want your blog to be memorable to new visitors and one way to this is by using custom fonts.  Custom fonts help you stand out from the crowd and define your content. They can also be tailored towards your target audience which helps with increasing en ..read more

Everything You Need To Know About Personal Development Personal development is something we all see and hear in various aspects of our lives but don’t really take the time to understand what this means. Development of any nature is about the process of growing, developing, essentially progressing to a better state. When we add “personal” to development, we are talking about a lifelong process of an individual growing, developing, and advancing in factors such as skills, qualities, communication, and perspective. There are so many other elements that are encompassed in personal development a ..read more

Top 10 Social Media Tips and Tricks For Growth Social media is not only a place to escape but a place to express yourself and make new connections. There are several techniques people use to grow and gain new followers. Here are 10 ways to consistently grow your social media. Be Consistent The most important thing for growing your social media is to be consistent! Each month you should sit down and write your goals for social media. If you want to gain a certain amount of followers you will need to make sure you are always producing content for your followers. Look at the people you follow ..read more

I had the pleasure of working for a pool supply company for almost 2 years. As part of my job, I tested customers pool water. Based on their test results I would then advise them on what they needed to do in order to make sure their pool water was in balance. Your business growth and personal development are connected. Your mindset affects both. Come on a short journey with me as I deep dive into 4 obstacles that stunt our mindset which in turn prevents personal development and growth of our business. I will also show you how personal development can assist you in getting past all 4 of t ..read more

12 SEO Techniques for Websites to Rank Higher on Google Your website is ranking well for a set of keywords for a year. Suddenly, last week you realize it’s not on the first page. What happened!? Well, guess what..Google’s algorithm was updated. Google’s core algorithm update in May 2020 threw thousands of pages tumbling down to the 2nd page. According to Moz, Google made over 3234 changes to its algorithm in 2018. Back in 2010, that number was 5 times lower. SEO has changed so much in the last 10 years that it takes at least 6 months for a fairly new website to get on the first page for comp ..read more

3 Tips For Managing Post-Pandemic Stress The last couple of months have been challenging to say the least, and we’ve all been put under different amounts of stress in our own lives in different ways. During this time I’ve come to embrace minimalism, mindful meditation and maintain an attitude of gratitude for the things that I have. Now, I don’t want to write a post that is riddled with positive jargon, tell you to try a new workout, or talk about how much banana bread I’ve made over the lockdown period. Instead, I have 3 effective tips for reducing and managing stress during th ..read more