SEO Tools You Should Be Using Into 2020
SEO Eskimo
by Joanna
11M ago
There are literally more than dozens of SEO tools so we can’t list them all. Instead we decided to pick our favourites that we use every day as part of our workload. Screaming Frog Screaming Frog SEO Spider Screaming Frog has been the primary go to for SEO consultants since neolithic times. Word on the ice says that it was even used to hunt Mammoths, but we’re here to talk about how it can supercharge almost everything in SEO and beyond (yes beyond). Screaming Frog primarily runs locally from your machine, though it can be run in the cloud if you have the resources to host it there (#fun).&nbs ..read more
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The Fundamental 5 of SEO – for Writers
SEO Eskimo
by Joanna
11M ago
SEO is a very broad topic nowadays encompassing complex data analysis, increasingly technical areas of importance and an integration with wider marketing strategies, to name just a few. That said, SEO fundamentals haven’t changed much in 20 years when it comes to how how to optimise a single page for SEO. Are You A Blogger Or a Journalist? If you are a blogger or a journalist, you don’t need to know much more about SEO than how to optimise the content you are writing.  If your site or blog has a particular topic it wasn’t to be authoritative for you may also consider this when writing yo ..read more
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How to Mess Up a Website Migration
SEO Eskimo
by Joanna
11M ago
Co-Authored by Roxy at Agility Alchemist Overview There are many guides on the web talking about how to execute the perfect website migration for SEO and that topic has been done to death – but what if you wanted to mess one up completely? This is the guide you’ve been waiting for. Don’t Hire SEO Expertise Early On Getting SEO input at the very start of your migration project is probably the second most important thing you shouldn’t do, especially for complex Ecommerce migrations. An initial list of requirements for SEO should be taken, then ignored from day one. If you don’t have SEO expertis ..read more
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The Fundamental 5 of SEO – for Writers
SEO Eskimo
by Joanna
4y ago
SEO is a very broad topic nowadays encompassing complex data analysis, increasingly technical areas of importance and an integration with wider marketing strategies, to name just a few. That said, SEO fundamentals haven’t changed much in 20 years when it comes to how how to optimise a single page for SEO. Are You A Blogger Or a Journalist? If you are a blogger or a journalist, you don’t need to know much more about SEO than how to optimise the content you are writing.  If your site or blog has a particular topic it wasn’t to be authoritative for you may also consider this when writi ..read more
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How to Mess Up a Website Migration
SEO Eskimo
by Joanna
4y ago
Overview There are many guides on the web talking about how to execute the perfect website migration for SEO and that topic has been done to death – but what if you wanted to mess one up completely? This is the guide you’ve been waiting for. Don’t Hire SEO Expertise Early On Getting SEO input at the very start of your migration project is probably the second most important thing you shouldn’t do, especially for complex Ecommerce migrations. An initial list of requirements for SEO should be taken, then ignored from day one. If you don’t have SEO expertise in house, don’t hire exte ..read more
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