What’s Lead Nurturing and how it changes your sales game in 2021? [Tips and Tools]   Many of us used to think about the generated lead as a closed sale. Convinced of how good our pitch is, we send it and almost open the champagne celebrating the closed deal. Unfortunately, the reality sometimes hits hard and makes us realize how deep the gap between these two is. But there’s a way to avoid the disappointment of too-high expectations – diving more into lead nurturing. But what it really is and what tools the market offers to automate this process?   It’s actually nothing weird that co ..read more

  Email marketing is one of the most effective customer acquisition strategies. It’s been used by marketers for years, and there’s a reason for that. It’s one of the most direct ways of building relationships with customers and establishing long-term communication with them. So, whoever thinks is long gone, should definitely give it more credit. In this article, I explain what an email campaign is, what are the features of an effective email campaign, and how to create it in Mailchimp.   Email marketing is one of the most effective customer acquisition strategies.   Email mark ..read more

  Google My Business Listing is a great platform to present information about your business. It proves to be useful to users from all over the world. In this article, on the example of Adrenaline.pl shop, I explain how to make it optimized and effective.   How does Google My Business help promote businesses? One of the essential elements of promoting your company both locally and online is the Google My Business program. By taking part in this program, you enable Google to show your company’s Business Profile in its local Search Engine and Google Maps. Once a link to your website is visible on ..read more

Management dashboard for your online store SimplyTick guides you with practical tips, actionable reporting and easy-to-use control panels Request a Call from Sales We’d love to talk to you about how Heraldbee can help you grow your business! Adaplo vs Heraldbee What’s the same: Both create a granular and sophisticated account structure Both take many factors under consideration when optimizing Google Shopping campaigns Both will show you your ..read more

Grow Your Business Fast with Google Shopping Ads (in only 10 minutes per week) Heraldbee makes advertising with Google Shopping Ads easy and effective for all businesses. Our software turns your product feed into Google Shopping  so that you can get more out of Google Ads, without more effort. Request a Call from Sales We’d love to talk to you about how Heraldbee can help you grow your business! Complete the form below to request a call from sales Google Shoppi ..read more

  Acquiring customers is the primary goal of every company because without customers it cannot grow or, in the long term, even exist. At Heraldbee, we specialize in customer acquisition for startups. We know how to attract the attention of people who might be interested in a given product or service. We have tested many strategies and tools in this area and we know which ones do bring tangible results. So we decided to share our experience. In this article we explain: What is customer acquisition? How does the customer acquisition process look like? What are effective customer acquisition stra ..read more

  The rapidly spreading coronavirus COVID-19 epidemic affects every sphere of our lives. Undoubtedly, the most important and most severe effect it has on the health and life of people. However, in the long term, it is the global economy that will be particularly hard hit by this crisis. It is an extremely difficult time to run a business. Regardless of the size of a company, its owners must show great creativity and willingness to fight for the future of themselves and their employees. As we work mainly with startups, we know that this is a particularly unstable period for them. Launching a ne ..read more

  Content marketing & SEO should be part of the advertising strategy for every startup. When I write about SEO I refer mainly to SEO in the blog and sponsored articles as well as technical aspects of the website.   If you want to improve your website in terms of the SEO, focus on technical aspects and content creation.    First thing – technical SEO As far as the technical SEO is concerned, I don’t mean advanced operations (look at my SEO case study about the website of TimeCamp ). First of all, I think about changes that are easy to implement, such as: Your website is mobile-friendly (y ..read more

  How to promote a software created by a technology startup? The times when it was enough to make an interesting product that will “promote itself” thanks to recommendations from other users are long gone. The “referral software” or “word of mouth marketing” strategies are not enough anymore. So, what else you can do?   Reaching new users is the most important goal of the software marketing   Software marketing Software advertising usually requires creativity, especially when it comes to content creation and selection of slogans. There are certain advertising tools you can use and it’s worth ..read more

  In the spring of 2020, a new online platform in the PR industry will be entering the market. It is a startup which features services in two languages – English and Russian.   This platform is meant to solve and assist clients in furthering their brand, whether that be for personal or company purposes. They offer services such as communication strategies, media planning, and publications in media websites. The client can directly communicate with the media and purchase an advertisement with their automated system.   Included on the e-PR team are more than 10 members who have been working o ..read more