Telehealth visionary Michael Greiwe, M.D. tells us the story of how he conceived of "OrthoLIve," an orthopedic telemedicine platform he developed in 2015.  Dr. Greiwe is CEO and Founder of OrthoLive. Motivated to improve the lives of his patients who sometimes drove hours for an office visit, Greiwe was able to implement a system that not only improved the lives of his patients, but also improved the efficiency of his practice. Fearful that "technology could hurt us," his own data analysis revealed to him, and his colleagues, that telemedicine could actually improve patient satisfaction ..read more

Jennifer Thompson, president of Insight Marketing and host of the podcast "Dr Marketing Tips," joins us and shares her tips on how to best use social media to market ourselves and our practices. Jennifer insists you must be "in" social media to use it as an effective marketing tool.  Just being "on" social media has become passé (ie dead), and now, for you to become an effective marketer, you must involve yourself and your community. She gives some great tips and examples toward the end of this interview - many of which are apropos given the pandemic. Russ and Randy #healthcarepodcast Tha ..read more

This breaks a short hiatus with "Russ and Randy."  This episode was published during the pandemic and highlights the importance of authority. Those with questions about health need answers.  Information emanating from anyone or anything but an authority can lead to confusion.  As we look forward to guidance from our authorities about the pandemic, our prospective patients online look for guidance from their own authorities with regard to their own health issues. Becoming an online authority in healthcare is easy and natural for healthcare providers...as we are already authoritie ..read more

Dr. Lewis is a practicing optometrist in the San Francisco Bay area.  He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients. He developed this system after realizing that too many of us neglect to use internal marketing to generate referrals.  His system does not rely on a proprietary system, but it does you email/SMS to keep in contact with each patient.  The system allows complete customization for both the patient and the doctor. Listen how he can increase your referrals wi ..read more

LinkedIn is the preferred professional social media platform.  This episode covers the basic information everyone should include in their LinkedIn profile.  Pay attention to the following areas:  headline (tagline), banner image, head shots, description and summary.  Lastly, we offer some tips on preventing grammar and spelling mistakes. Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare ..read more

Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well.  2FA involves the user to have or know 2 of 3 unique identifiers that only the user can know, they are:  Something you know Something you have Something you are A password, for example, is something you know.  Used by itself, a password is only 1 step verification.  Two factor authentication requires a second piece of information.  Russ and Randy #healthcarepodcast Thanks for listeni ..read more

Relevant, refreshed and regular are the 3 Rs of SEO.  These 3 concepts will give you a better understanding of what sites get ranked well and why.  In addition, you'll understand SEO even better looking through the lens of the consumer, aka web serfer, aka your next patient.  Websites that pay attention to the "3Rs" get higher rankings of their webpages.    Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! R ..read more

In this episode we explain the process of SEO for your YouTube videos.  Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video.  Though optimization really relates to anything to improve views of the video, we are restricting this episode to optimizing your video through: 1) File Name 2) Title of Video 3) Description 4) Thumbnail and 5) Tags.  Optimization will help increase the total number of views of your videos by getting your videos to rank well. Russ and Randy #healthcarepodcast Thanks for listening. See you next week ..read more

Getting your YouTube videos to rank well takes a little more ingenuity  than getting your webpages to rank on the other search engines using traditional SEO approaches.  Video is difficult to index, whereas text articles on your web site are easiest, but it can be done.  The secret is to do everything you can do to increase your views...and here's how and why.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the be ..read more

Whatever content you are publishing on your website or social media, is it valuable?  While all health providers tend to discount the value of their services, we tend to discount the value of our articles, newsletters, videos and podcasts. Here are some easy questions you can ask to evaluate the value of your content.  You answer "yes" to any of these questions...you are providing value! Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review ..read more