A patient coordinator with the right character, mindset and skills is truly a game changer for practices. They can take your practice revenues from “just enough to pay the bills” to a windfall every month because they know how to book procedures! This position cannot be taken lightly. You may think anyone can step in to do the job of a coordinator, but you would be sorely mistaken. Converting consultations is an art and a trained skill. It takes the right strategies, knowledge and then lots of practice to get good at confidently taking a “cold prospect” to a cash-paying patient or client. &nbs ..read more

Hello and happy new year!!  Welcome Online Marketing For Doctors TV and Podcast show the place to be to grow and scale your practice.   This episode marks a special milestone of OMD TV and Podcast show, we reached 100th episode today. We started the show in 2018 and I have the vision to make the show the go to place for clinics to learn about the best strategies and tactics to grow their clinics faster.   Now OMD TV and Podcast show has been voted as one of the best medical marketing podcasts for healthcare and medical professionals in 2022.   With this special episode, I w ..read more

Here’s an interesting medical marketing trend that will definitely impact your business in 2023… "There will be no more silver bullets. Everyone will have to optimize for marginal gains." In the past, you could pick one or two main marketing channels (your silver bullets) and live off of them to deliver you the required number of patient leads that you wanted to run your practice at a successful level. But not anymore. There is just too much noise in the world today. In this podcast titled; The Practice Marketing Numbers You Must Know, I’m showing you a few tricks and tips on how to pick the r ..read more

If the last few years have taught us anything, it’s that we never really know what’s around the corner. But, we’re a brave crew at OMD so we’re going to make some predictions anyway.    That’s because we’re not stabbing in the dark. We’ve been listening, watching, observing and testing many different marketing strategies. We know what worked last year and we know what’s likely to gain prominence in 2023 and onwards.   In this podcast, I’m discussing about 6 Most Popular Marketing Trends That Successful Practices Use. If what you’re doing to grow your practice is not working anym ..read more

I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in the US.   I started out sharing a room with another student, living in a tiny old house with 8 other students, with no heater and just one bathroom to share.   Every night, I could feel the cold, high-pitched whistling winds blowing through the rattling bedroom window, keeping me awake at night. Life didn’t look so promising back then.   But I had this dream on the first day I stepped foo ..read more

re you unhappy with the small number of doctors referring to your practice?  Or,  • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start?  • Are you unhappy about the quality of referrals doctors are sending you?  • Are these referrals inconsistent, sometimes slow and often non-existent?    In this episode, I’m going to talk about how to build a consistent and effective nurturing campaign to bring more referrals from general practices to your practice using a strategy called the Dream 100 Refer ..read more

As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients.  Prospective patients can’t “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for.  That’s a big reason it’s so difficult for them to decide on you versus your competitors. There’s nothing tangible for them to compare and thus, you're selling the invisible to them.  The truth is that patients choose you for so much more than just your medical degrees.  So, wha ..read more

As we look forward to a post-Covid year in marketing, I know the competition will be fierce as there are many consumers’ behaviour changes over the last 2 years and also with the upcoming strong comeback of medical tourism.    Whether you are looking for ways to refresh your existing strategy or on the hunt for entirely new ways to reach your audience, there are some changes that might impact your marketing return in a big way.    In this podcast, I’m discussing the 5 Medical Marketing Changes That You Can’t Ignore. How well your practice capitalizes on marketing trends can ..read more

The goal of every practice is to be able to count on revenues coming in consistently and reliably without the financial roller coaster and restless nights, but the majority of the practices are having a hard time doing it. But did you know that there is an easy way to predict them? So how do you make it happen? In this podcast, I’m showing you How To Generate More Predictable Revenues. Thank you for checking it out!?   Links mentioned in this episode:   Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/      7 Figure Samurai Swor ..read more

Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA.    In this special OMD TV guest interview episode, Mr Galo Palacio – Practice Manager of Night Lite Pediatrics discussed “ How To Manage & Scale A Multiple Location Practice”      If you’re thinking about scaling up your practice to more than 1 location and you want to know how to increase your practice’s value and make your practice more sellable, then this episode is for you!    In this podcast ..read more