EP110: Why Social Media Ads Dont Work For Medical Clinics
Online Marketing for Doctors Podcast
by Online Marketing For Doctors
2w ago
So, you've been running social media ads on platforms like Facebook and Instagram for a while, and it seems like either you're not getting many leads or the ones you do get aren't all that serious. It's a common issue – lots of clinics have been through the same.  Some might even throw in the towel, claiming social ads just don't work.   In general , most marketing plans do not fail in intent or philosophy of communication, they fail in execution. People simply don’t get it done RIGHT.    In this week's episode, we're diving into the reasons why your social ads might not be ..read more
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EP109: 5 Must Know Benefits of SEO For Getting More Patients Consistently
Online Marketing for Doctors Podcast
by Online Marketing For Doctors
1M ago
You've set up your medical practice or have your clinic running for a while and you are properly exploring various methods to attract attention from prospective patients online.  While advertising on local news media, implementing Google Ads campaigns, and relying on word-of-mouth referrals are viable options, they may not suffice in creating adequate brand awareness and gaining a competitive edge in today’s digital landscape.  Through over a decade of experience working with medical practices, we’ve discovered that search engine optimisation (SEO) is the most effective strategy for ..read more
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EP108: 9 Disciplines For Managing and Maximising Your Energy
Online Marketing for Doctors Podcast
by Online Marketing For Doctors
1M ago
Last week, we spoke with a clinic owner who shared that she has been working almost seven days a week and has had to give up her hobbies. Running her clinic has become so overwhelming that she feels like she has become a piece of furniture in her office. This conversation got us thinking, and we want to deliver the following message to our listeners. So, in this podcast, we’re going to discuss 9 disciplines for managing and maximising your energy. As a clinic owner or practice manager, it is essential that you allocate your energy and attention to the right things that will move your needle fo ..read more
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EP107: Everyone in Your Clinic Should Have a Number
Online Marketing for Doctors Podcast
by Online Marketing For Doctors
3M ago
Business is a numbers game.   It is essential to know your numbers so that you can maintain focus and have visibility on what is going on in your clinic.   So are your numbers up to date?   If you know your numbers, you will know where you are at in your business. In our latest OMD TV and Podcast episode, we dive deep into the transformative power of numbers within your clinic and the concept of everyone in your clinic should have a number, this will help you:   Cut through ambiguity and gain crystal-clear insights. Boost teamwork and collaboration across your entire cli ..read more
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EP106: Are You a Rich or Poor Doctor?
Online Marketing for Doctors Podcast
by Online Marketing For Doctors
8M ago
Have you ever had your business coach or someone else ask you ‘What’s your current turnover and profit?’ and sat there thinking, but actually had no idea what the answer was?  While this isn’t ideal, it is important to know the answer. Or a pretty close estimate.    Bad things happen when you don’t know your numbers.    Maybe you’re making decisions based on bad information or incomplete information that skews your thinking. Or, maybe you have a leak in your processes that is costing you a fortune, but you don’t see it because it’s hidden in the numbers. Or worse, may ..read more
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EP105: Are You a Rich or Poor Doctor?
Online Marketing for Doctors Podcast
by Online Marketing For Doctors
8M ago
I’m assuming you have read the book 'Rich Dad Poor Dad'?   I had the opportunity to read this wonderful book during my early teenage years, and it played a significant role in shaping my career direction later in life.       In this podcast “Are You A Rich Doctor or A Poor Doctor”, we will determine which quadrant of the Cash Flow Quadrant, mentioned by the author of the book, that you are currently in, and how you can transition to the right side of the quadrants, where you have people working for you to generate you income and your money is working for you.      If y ..read more
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EP101: Convert 30-50% More Consultations with the Right Coordinator
Online Marketing for Doctors Podcast
by Online Marketing For Doctors
1y ago
A patient coordinator with the right character, mindset and skills is truly a game changer for practices. They can take your practice revenues from “just enough to pay the bills” to a windfall every month because they know how to book procedures! This position cannot be taken lightly. You may think anyone can step in to do the job of a coordinator, but you would be sorely mistaken. Converting consultations is an art and a trained skill. It takes the right strategies, knowledge and then lots of practice to get good at confidently taking a “cold prospect” to a cash-paying patient or client. &nbs ..read more
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EP096: Why Only 4% of Practices Survive After 10 Years
Online Marketing for Doctors Podcast
by Online Marketing For Doctors
1y ago
I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in the US.   I started out sharing a room with another student, living in a tiny old house with 8 other students, with no heater and just one bathroom to share.   Every night, I could feel the cold, high-pitched whistling winds blowing through the rattling bedroom window, keeping me awake at night. Life didn’t look so promising back then.   But I had this dream on the first day I stepped foo ..read more
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EP095: How To Get As Many Doctor Referrals As You Can Possibly Handle
Online Marketing for Doctors Podcast
by Online Marketing For Doctors
1y ago
re you unhappy with the small number of doctors referring to your practice?  Or,  • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start?  • Are you unhappy about the quality of referrals doctors are sending you?  • Are these referrals inconsistent, sometimes slow and often non-existent?    In this episode, I’m going to talk about how to build a consistent and effective nurturing campaign to bring more referrals from general practices to your practice using a strategy called the Dream 100 Refer ..read more
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EP094: 4 Key Ps To Sell Your Medical Services
Online Marketing for Doctors Podcast
by Online Marketing For Doctors
1y ago
As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients.  Prospective patients can’t “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for.  That’s a big reason it’s so difficult for them to decide on you versus your competitors. There’s nothing tangible for them to compare and thus, you're selling the invisible to them.  The truth is that patients choose you for so much more than just your medical degrees.  So, wha ..read more
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