As a seasoned marketing consultant to medical and healthcare clinics, I understand your challenges and your opportunities to grow in this dynamic industry. But the harsh reality is that it’s becoming progressively more costly and difficult to build a profitable practice in a saturated market.  Your website is no longer enough. No one thing is enough. Technology advancements, fickle patient expectations and fierce competition are the norm, so it’s time to think differently and do different if you want to attract your fair share of patients and profits. I created this podcast about  “6 ..read more

Most marketing plans do not fail in intent or philosophy of communication, they fail in execution. People simply don’t get it done right.    If your website has a clear message and no sales funnel, your clinic will not grow exponentially.   Your visitors will assume you can’t solve their problem and they will leave in search for someone who can.   Whether you run a small or big marketing campaign, the easiest and the best marketing plan starts with a sales funnel.   A sales funnel is a way to capture and convert patient leads.   It doesn’t matter what you sell, if ..read more

When it comes to promoting a medical or healthcare clinic online, your website serves as the foundation for all digital marketing activities and acts as your primary online storefront.  However, many practices overlook the importance of having a functional website capable of consistently generating new patients. In this episode, we'll uncover the real 7 reasons why you're not receiving enough high quality patient leads via your website.  We'll identify any leaks in your website that may be costing you new patients and explore strategies for increasing your website's conversion rate t ..read more

You’ve drawn your ideal patient in with your marketing campaign and already had your first consultation with the prospect. You expect to be celebrating a surgery booking anytime now, but what actually happens is a clinic's worst nightmare: the prospective patient GHOSTS you.   There’s almost nothing worse than that feeling! So let’s make it as easy as possible for your potential patient to follow through.    Attracting patient leads is only the first step in your process. The real challenge is in converting these prospective patients to paid surgical procedures.    If ..read more

Ever wondered if your digital marketing efforts are really paying off for your medical practice?    You're not alone. In our latest podcast, we dive deep into the world of digital marketing for medical and healthcare practices and explore how to measure its effectiveness.   We know, it can be a bit overwhelming. From website to Google ads and SEO, there are so many avenues to explore. But fear not, we're here to break it down for you in a way that's easy to understand.   Join us as we uncover the secrets of tracking your online presence, understanding patient engagement, an ..read more

So, you've been running social media ads on platforms like Facebook and Instagram for a while, and it seems like either you're not getting many leads or the ones you do get aren't all that serious. It's a common issue – lots of clinics have been through the same.  Some might even throw in the towel, claiming social ads just don't work.   In general , most marketing plans do not fail in intent or philosophy of communication, they fail in execution. People simply don’t get it done RIGHT.    In this week's episode, we're diving into the reasons why your social ads might not be ..read more

You've set up your medical practice or have your clinic running for a while and you are properly exploring various methods to attract attention from prospective patients online.  While advertising on local news media, implementing Google Ads campaigns, and relying on word-of-mouth referrals are viable options, they may not suffice in creating adequate brand awareness and gaining a competitive edge in today’s digital landscape.  Through over a decade of experience working with medical practices, we’ve discovered that search engine optimisation (SEO) is the most effective strategy for ..read more

Last week, we spoke with a clinic owner who shared that she has been working almost seven days a week and has had to give up her hobbies. Running her clinic has become so overwhelming that she feels like she has become a piece of furniture in her office. This conversation got us thinking, and we want to deliver the following message to our listeners. So, in this podcast, we’re going to discuss 9 disciplines for managing and maximising your energy. As a clinic owner or practice manager, it is essential that you allocate your energy and attention to the right things that will move your needle fo ..read more

Business is a numbers game.   It is essential to know your numbers so that you can maintain focus and have visibility on what is going on in your clinic.   So are your numbers up to date?   If you know your numbers, you will know where you are at in your business. In our latest OMD TV and Podcast episode, we dive deep into the transformative power of numbers within your clinic and the concept of everyone in your clinic should have a number, this will help you:   Cut through ambiguity and gain crystal-clear insights. Boost teamwork and collaboration across your entire cli ..read more

Have you ever had your business coach or someone else ask you ‘What’s your current turnover and profit?’ and sat there thinking, but actually had no idea what the answer was?  While this isn’t ideal, it is important to know the answer. Or a pretty close estimate.    Bad things happen when you don’t know your numbers.    Maybe you’re making decisions based on bad information or incomplete information that skews your thinking. Or, maybe you have a leak in your processes that is costing you a fortune, but you don’t see it because it’s hidden in the numbers. Or worse, may ..read more