Deliberate about store brands
EnsembleIQ Podcasts
by EnsembleIQ Editors
4y ago
Clearly, it’s an era of retailers aiming to grow their private brands programs. Giant Eagle, Yesway and ShopRite are three retailers looking to take their private brands to another level … and another level after that. Check out this podcast from Store Brands’ Editor-in-Chief Lawrence Aylward ..read more
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How to implement 12-month growth targets with private brands
EnsembleIQ Podcasts
by EnsembleIQ Editors
4y ago
Tom Stephens, an expert in private brands and the founder of Brand Strategy Consultants, recently authored a white paper titled “Build and Sustain Your Private Brands with a Greater Level of Success in the Face of Rapid Change.” Stephens is discussing the white paper in a series of podcasts with Store Brands’ Editor-in-Chief Lawrence Aylward. The white paper contains 12 critical success factors that retailers need to embrace for their private brands programs ..read more
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Why retailers need to build on their strengths when it comes to private brands - and downplay their weaknesses
EnsembleIQ Podcasts
by EnsembleIQ Editors
4y ago
Tom Stephens, an expert in private brands and the founder of Brand Strategy Consultants, recently authored a white paper titled “Build and Sustain Your Private Brands with a Greater Level of Success in the Face of Rapid Change.” Stephens, who is also a member of the Private Label Hall of Fame, recently discussed the white paper in a series of podcasts with Store Brands’ Editor-in-Chief Lawrence Aylward ..read more
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Critical success factors for store brands
EnsembleIQ Podcasts
by EnsembleIQ Editors
4y ago
Tom Stephens, an expert in private brands and the founder of Brand Strategy Consultants, recently authored a white paper titled “Build and Sustain Your Private Brands with a Greater Level of Success in the Face of Rapid Change.” Stephens recently discussed the white paper in a series of podcasts with Store Brands’ Editor-in-Chief Lawrence Aylward.  ..read more
Visit website
How to build and sustain your store brands programs in the face of change
EnsembleIQ Podcasts
by EnsembleIQ Editors
4y ago
Tom Stephens, an expert in private brands and the founder of Brand Strategy Consultants, recently authored a white paper titled “Build and Sustain Your Private Brands with a Greater Level of Success in the Face of Rapid Change.” Stephens recently discussed the white paper in a series of four podcasts with Store Brands’ Editor-in-Chief Lawrence Aylward ..read more
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Are private brands on a health kick?
EnsembleIQ Podcasts
by EnsembleIQ Editors
4y ago
In this podcast, Store Brands' Editor-in-Chief Lawrence Aylward talks about how impressed he is with what retailers are doing with their store brands to clean up labels to offer healthier foods.  ..read more
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ALDI’s about-face
EnsembleIQ Podcasts
by EnsembleIQ Editors
4y ago
Store Brands Editor-in-Chief Lawrence Aylward says grocer has gained the respect of shoppers from all demographics, even those who regard themselves as high-falutin’. Listen to his podcast ..read more
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Doing your digital due diligence
EnsembleIQ Podcasts
by EnsembleIQ Editors
4y ago
In this podcast with Store Brands' Editor-in-Chief Lawrence Aylward, Mercatus President and CEO Sylvain Perrier talks about how grocers can continue to make digital advancements in e-commerce ... and with their private brands ..read more
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It's time to lead, not follow
EnsembleIQ Podcasts
by EnsembleIQ Editors
4y ago
Retailers must move away from national brand equivalent-only programs, says Store Brands Editor-in-Chief Lawrence Aylward in his monthly podcast. It’s time for them to stop imitating and to start innovating ..read more
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How to improve the checkout experience
EnsembleIQ Podcasts
by EnsembleIQ Editors
4y ago
Digimarc Corp.’s Heidi Dethloff talks with Store Brands Editor-in-Chief Larry Aylward about a recent consumer survey conducted by Forrester Consulting on behalf of Digimarc in regard to the dangers that poor — as in slow — checkout experiences can inflict on a retailer’s image and bottom line.  ..read more
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