How to Transform Your eCommerce Businesses from Surviving to Thriving with CRO Mastery → Matthew Stafford
2X eCommerce Podcast
by Kunle Campbell
6d ago
In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue. Matthew highlights the significant role of the business owner in creating the right environment for growth, the need for precise website optimization, accurate data tracking, and a solid customer support framework. He shares insights ..read more
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How ThriftBooks Became North America's Leading Second-Hand Bookseller → Mike Ward
2X eCommerce Podcast
by Kunle Campbell
1w ago
In today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks, the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from a startup leveraging Amazon's platform to a dominant force in the direct-to-consumer (DTC) books market. Mike shares the inspiring story of leaving his day job to join the startup, emphasizing the strategic use of technology and dynamic pricing to stay competitive on Amazon. Despite the challenges, ThriftBooks ..read more
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How Grip has Safely Shipped $1B worth of Perishables for DTC Brands → Juan Meisel
2X eCommerce Podcast
by Kunle Campbell
1M ago
On today’s episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip, a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free.   Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, ButcherBox was able to grow and stay consistent with its mission. Eventually, Juan realized the need for hassle-free and careful handling of these products so consumers could enjoy the quality of their orders.   Juan decided to create a del ..read more
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How Holme and Hadfield are Using Community to Power Up their Product Development Process → Phil Hadfield
2X eCommerce Podcast
by Kunle Campbell
1M ago
On today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield, a brand that has taken the e-commerce world by storm by focusing on creating meticulously designed organizers for watches, knives, and tech gear that cater to the modern consumer's desire for both functionality and aesthetics.   Phil's journey is nothing short of inspirational. Starting from a realization during a sabbatical that the traditional 9-to-5 wasn't for him, to launching a brand t ..read more
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How to Generate Awareness at Scale through Connected TV as Your #1 Top of Funnel Channel → Aditya Varanasi
2X eCommerce Podcast
by Kunle Campbell
1M ago
On today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity, a media agency that offers effective ad campaigns for small businesses through connected TV.   Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that life had a different plan. He soon stumbled upon the world of digital marketing, fell in love, and built his own digital marketing agency, Awarity, and has been helping small businesses scale their ad campaigns successfully.   While most businesses target social media, Awarity’s innovative strategies in ..read more
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Use this simple formula to continuously improve yourself and performance → Kunle Campbell
2X eCommerce Podcast
by Kunle Campbell
2M ago
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with “good-for-you” brands.   Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simple formula to continuously improve yourself and your performance. He emphasizes the importance of the three tenets as a business person or even if you’re still thinking of starting a business.   Kunle is talking about health, wealth, and ..read more
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Sourcing from China: Minimize COGs and Maximize Quality → JK Beaton
2X eCommerce Podcast
by Kunle Campbell
2M ago
On today’s episode, Kunle is joined by John Kyle Beaton, President of China Product Pros, an agency helping brands first-hand with sourcing and logistics from their local networks in China.   John had always had a taste for adventure and when the opportunity came to go to China and pursue his studies, he took it and quickly fell in love with the country and decided to stay. He soon realized that he was passionate about helping brands source from China and decided to start his own agency.   Along with his wife, Xiaofeng, who’s also an expert in sourcing, they built China Product Pros ..read more
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Personalization is taking what you know and doing something about it → Thomas McCutchen
2X eCommerce Podcast
by Kunle Campbell
2M ago
On today’s episode, Kunle is joined by Thomas McCutchen, Head of Strategy for The Bear Group, an agency dedicated to provide web solutions to achieve growth for brands in different industries.   Thomas McCutchen found and drove the success of Scoutside for twelve years until their continuous growth needed more than just hiring more people. The Bear Group offered more services and eventually acquired Scoutside.  This acquisition allowed the company to expand its services and provide a more comprehensive offering to its customers. It also provided an opportunity for the company to grow ..read more
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2024 eCommerce Predictions, what to expect → Nirav Sheth
2X eCommerce Podcast
by Kunle Campbell
3M ago
On today’s episode, Kunle is joined by Nirav Sheth, Founder & CEO of Anatta, a digital products agency that partners with different brands to accelerate their growth through design optimization.   Nirav Sheth comes back to the podcast to talk about insights from 2023 and how 2024 will fare for commerce brands. Nirav had been a guest on the podcast in season 8, episode 12. Since then, a lot of changes happened in the eCommerce world and with Nirav’s own agency, Anatta.   The year 2023 has ended and there are a lot of lessons to be taken from it. Nirav points them out clearly and s ..read more
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What 2023 Taught Me → Kunle Campbell
2X eCommerce Podcast
by Kunle Campbell
3M ago
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with clean health, beauty, food, and beverage brands.   Kunle Campbell is a serial entrepreneur and investor. He is the Co-founder of 2X eCommerce, an eCommerce consulting agency that has helped businesses grow and scale their online sales. He is also the Co-founder of Octillion, a brand acquisition company. He is passionate about helping businesses succeed and believes that eCommerce is the future of retail. He is dedicated to helping businesses leverage the power of eCommerce to reach ..read more
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