Breaking Down the Law Firm Marketing Funnel So Your Content Generates More Leads
Rankings.io
by Chris Dreyer
1d ago
It’s not enough to just create content or put out ads. Each piece needs to be geared toward a stage in the law firm marketing funnel. Understanding how content matches stages in someone’s journey helps you gain leads. This approach works by focusing on what’s frustrating them and how you can help. Not only do you solve problems, you do so in an organic and helpful way. We’re going to explore how marketing funnels work and which content works best for each stage. Matching up marketing material to the funnel gives you more opportunities to connect with leads. Overview of the Marketing Funnel Th ..read more
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Making Effective Facebook Ads for Personal Injury Lawyers
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by Chris Dreyer
1d ago
Facebook is a powerful lead generator for law firms thanks to its large user base and ad toolsets. These tools save you time and help you stand out from other lawyers. But tools alone won’t help you gain clients. Marketing funnel fundamentals still apply to Facebook ads. Combining marketing knowledge with PPC tools helps create better campaigns. We want to help you create ads people want to click on. We’ll break down Facebook’s ad tools and how to make your ads targeted and effective. The Challenges of Marketing a Personal Injury Firm on Facebook Marketing a personal injury firm on Facebook ha ..read more
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The Complete Guide to Managing a Law Firm
Rankings.io
by Chris Dreyer
2d ago
As a law firm owner, you have to balance practicing the law and running the business behind the firm. This can be a challenge, but it’s easier knowing what elements go into each side. Law school prepares you for the practice of law. Discover what else is required to build a firm that provides outstanding client experiences, tracks to goals, and is a great place to work by following these tips. Define Your Firm’s Focus and Goals You can’t determine if you’re getting where you want without naming that destination upfront. Along with defining your firm’s mission, vision, and values, you must set ..read more
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15 Law Firm Management Books Every Firm Owner Should Read
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by Chris Dreyer
2d ago
Most lawyers don’t realize just how much time they’ll spend in the business of managing their law firm. 46% of lawyers spend fewer than 10 hours interacting with clients or going to court in a given week. The rest of that time is filled with other important tasks, like leading your team, conducting research, and handling back-end firm work like accounting. While that number might shock you, it also has tremendous potential. If you could get a better handle on law firm management roles and responsibilities, you could devote much more time to serving clients and business development, impacting y ..read more
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Lawyer Advertising Rules That All Attorneys Should Know
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by Chris Dreyer
2d ago
For decades, lawyers weren’t allowed to advertise their services at all. That all changed in 1977 when one Phoenix law firm ran an ad in a local newspaper that became the basis for the landmark decision in Bates v. State Bar of Arizona. Most people today have seen numerous ads from lawyers, whether it’s online, on billboards, or elsewhere. Some experts believe that lawyer advertising is a billion-dollar-a-year industry. But advertising your legal services is about so much more than getting your firm’s name in front of target clients and capturing their attention. All lawyers who want to advert ..read more
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How to Use YouTube Marketing For Lawyers (and Actually Stand Out in the Process)
Rankings.io
by Chris Dreyer
1w ago
For most people, YouTube is an accessible resource for educational information and entertainment. You don’t need a paid subscription or an account to enjoy this content, which is a huge draw for potential leads. Since 73% of Americans use YouTube, your firm has a prime opportunity to connect with more people. You’ll have the chance to pull in more leads than if you stuck to one marketing channel. But getting started on YouTube and tapping into those leads can be hard for attorneys. Lawyers who want to use YouTube to market their firm can take inspiration from other successful lawyers. We will ..read more
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16 Best YouTube Channels for Lawyers
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by Chris Dreyer
1w ago
There are more than 2.6 billion active monthly YouTube users. Many users not only watch content they’ve subscribed to but use the platform like a search engine when seeking answers to questions. There’s a lot of content available on YouTube, and it also has tremendous potential for lawyers who want to learn new things and connect with their target audience. We put this list together with the best channels for you to watch for your own education, professional growth, and entertainment. We also added lawyers doing well on YouTube to inspire you on how to engage your prospective clients. Starting ..read more
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14 Best Legal Blogs to Read in 2023
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by Chris Dreyer
1w ago
Research shows that 77% of people still read blogs. Are you one of them?  Blogs are a great way for lawyers to easily consume useful information. And there are some excellent resources out there for law firm owners. But finding the right blogs and keeping track of them can often take more time than reading them. That’s why we put together this list of the best legal blogs. Best Legal News Blogs Between state laws, federal changes, and the shifting legal landscape that unfolds in case law, it’s important to know what’s happening at a broad level. This way, you can proactively help your cli ..read more
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The Most Effective Tech Tools for Lawyers to Save You Time, Money, and Sanity
Rankings.io
by Chris Dreyer
1w ago
Using law firm-compatible tools improves your chances of staying competitive. Even better, you’ll save time and energy you can spend elsewhere. Burnout costs the American economy at least $125 billion in healthcare spending. We’re willing to bet it could cost your law firm, too. Add to that, a recent study discovered small firms bill less than three hours per workday. That’s an average of five hours where you’re not making any money. Don’t risk burnout or wasted hours. Our recommendations will help your firm stay accessible, save time, and improve productivity. 1. Communication Tools A lack of ..read more
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16 Books that Every Lawyer Should Read
Rankings.io
by Chris Dreyer
1w ago
Looking for something new to add to your reading list this year? From enhancing your leadership skills to niching down to delivering a better client experience, there are some excellent books to help you reach new goals. These are 16 essential books every lawyer should add to their “to be read” pile. 1. Niching Up: The Narrower the Market, the Bigger the Prize by Chris Dreyer We can’t put together a list of the best books for lawyers without making a reference to the book that outlines why our agency has been so successful. This book is a go-to for lawyers who want to narrow their focus and d ..read more
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