Episode Description: In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more. Speakers: Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host) Kimberly Rennick, Director of Client Relations, Covington & Burling LLP Alycia Sutor, Managing Director, GrowthPlay About the LMA Podcast: The LMA Podcast focuses on hot topics in legal marketing, member education and the busines ..read more

Series: Strategies LIVE! Episode Description: In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations. Speakers: Terra Davis, Client DEI Manager, Norton Rose Fullbright Lia Dorsey, Chief Diversity, Equity and Inclusion Officer, Ogletree Deakins Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affe ..read more

Episode: 98 Series: Strategies LIVE! Episode Description: One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices can influence your firm's marketing strategy with referral generation in mind. Speakers: Breandan Filbert, Managing Partner, SalezWORKS Rebecca Wenglinski, Senior Vice President ..read more

Episode Title: Making the Case for Client Value Teams Episode Number: 95 Series: SIG Share-Out Episode Description: With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver more client-centered service through them. Speakers: Amber Bollman, Director of Key Client Services, Barnes & Thornburg LLP (Host ..read more

Episode Number: 94 Series: Strategies LIVE! Episode Description: In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question as well as insights into various leadership styles and approaches in this episode of Strategies LIVE! Speakers: Chandler Lauzon, National Director, Business Development & Client Success, Bennett Jones LLP Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP Series Description: The LMA St ..read more

Episode Number: 93 Episode Description: Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects. After listening ..read more

Episode Number: 92 Series: SIG Share-Out Episode Description: Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust. Speakers: Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator) Tony Nasharr, Shareholder, Polsinelli PC Debra Pickett, Principal Consultant, Page 2 Communications (moderator) Ste ..read more

Episode Number: 91 Series: Strategies LIVE! Episode Description: For law firms looking to improve their business relationships while also grow their business, they need to modernize their technology and have key stakeholders start being strategic, data-driven decision makers. In this episode of Strategies LIVE!, James Barclay (Passle Inc) and Michelle Woodyear (Covington & Burling LLP) discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system. Speakers: James Barclay, CEO, Passle Inc (Host) Michelle Woodyear, Director ..read more

Episode Number: 90 Series: SIG Share-Out Episode Description: Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue. Speakers: Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator) Ja ..read more

Episode Number: 89 Series: Strategies LIVE! Episode Description: For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more. Speakers: Dave Poston ..read more