What’s your law firm’s “secret sauce”—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer? If you aren’t sure, or realize you have no secret sauce at all, this episode is for you. After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her to start a business right out of law school, assisting doctors who treated injured workers with legal ..read more

Christmas is just around the corner, and with this beautiful season comes the ability to reflect. How are we treating others around us? How can our businesses better serve our clients? For attorneys, this presents a valuable opportunity to observe their legal practice at a deeper level – giving their firm a chance to grow into the best version of itself… This episode follows the tale of Ebenezer Scrooge, Esquire, a cold-hearted lawyer who was known far and wide for his contemptuous treatment of clients. He hated his legal practice and his clients. Therefore he refused to market his firm or inv ..read more

What’s the connection between a car accident and your Fifth Amendment rights? Jonathan Brayman of the Breen & Pugh law firm in Chicago is here to explain. Press play to explore: ·       Under what circumstances police need a warrant to search your cell phone ·       How vehicle infotainment analysis is done using Berla forensic software ·       Whether your cell phone be seized if it’s on your person at the time of an arrest Learn more about Attorney Brayman’s work at Home Page - Breen & Pugh Attorneys at L ..read more

Employees are the backbone of any successful company. So, what happens if the culture within a workplace doesn’t function properly? In many cases, it can lead to an array of challenges for the business – and Richard Watson joins us to explain how to avoid this… Richard is a financial strategist who provides wealth management advice for CPAs, tax professionals, attorneys, and more. He is also the author of A Firm Worth Building: Running a Better Professional Business, a book that helps lawyers unlock their firm's potential by creating new possibilities for growth and personal freedom. Tune in n ..read more

While client contact is certainly shifting toward digital means of communication, phone calls are nowhere near obsolete. So, what happens if you don’t pick up your firm’s phone – or if calls aren't properly handled? You lose potential new clients. How can you avoid this? You work with an answering service that understands your firm’s needs and practice areas. If your firm is receiving high call volumes, it may be time to consider working with a third party that can help you streamline your client communications. Are you ready to grow your client base with proven marketing strategies? Listen no ..read more

In this episode, we discuss cutting-edge marketing techniques with Hugo E. Gomez, the founder of Abogados NOW. Abogados NOW is a company of bilingual legal marketing experts who are dedicated to connecting marginalized individuals with qualified legal professionals – all with the goal of developing a greater acceptance for bilingual communities. Hugo has been a lead generation digital marketer for over 15 years. With a background in commercial and consumer marketing, he turned his attention to the legal field about 7 years ago.  Hugo has a passion for helping attorneys find a competitive ..read more

In this episode, we continue to dissect the importance of functioning as both an attorney and an entrepreneur. Marketing is a complex system that involves several layers. From focusing on current clients to broadening your firm's reach, it is important to take advantage of marketing from every angle… Join in now to discover: Systems to build in your business to help run it more efficiently.   The importance of “shepherding” current clients.  How to get continual referrals for current and past clients.  How to market your firm online in a systematic way.  Ways to gener ..read more

By working for a small law firm, you are not only an attorney, but an entrepreneur as well. If you want a successful law practice, it is essential that you act as a business owner. So how do you do this effectively? Listen now to find out for yourself… In this episode, we cover: The benefits of acting and thinking as a business owner, and not just as an attorney. Tactics that companies have used to grow their success. The importance of embracing marketing.  Why many people that are the best at their profession are also the worst at marketing.  Businesses that are successful in mark ..read more

As AI continues to evolve, it is changing how SEO marketing functions. So what can you do to continue to maximize your firm’s exposure and attract potential new clients? Staying up to date with the latest technological developments is a great place to start – and Speakeasy is here to help you do this consistently and efficiently.  In this episode, you will learn about: How Chat GPT’s search results differ from Google’s. The difference between question keywords and commercial keywords. The importance of ensuring your business appears in Chat GPT, Bing, Microsoft, Google, and other search ..read more

In the fourth part of our series on Speakeasy’s AI-augmented Speak-A-Book process, we dive into the competitive advantages of publishing a Speak-A-Book. Speakeasy has been helping attorneys across the country for 13+ years – which has led to compelling marketing improvements. Combining this experience with cutting-edge technology may be just what your firm needs to take its business to the next level… Click play to discover: How Speakeasy is using AI in a responsible and useful way.  What makes Speakeasy uniquely positioned to help attorneys grow their business.  The success that pu ..read more