Episode 115: Want to Generate Leads? Start Tracking with Ted Lau, Owner of Ballistic Arts, an Award-Winning High-Touch Digital Marketing Agency
Law Firm Marketing Catalyst
by Sharon Berman
1M ago
What you’ll learn in this episode: Why B2B companies are often underserved by traditional marketing companies and strategies What the different parts of the digital marketing funnel are, and how understanding the funnel can help you generate and convert qualified leads Why websites are still a key part of a marketing strategy How giving away expertise for free can actually generate more business Why the most successful companies are the ones that resolve their customers’ pain points About Ted Lau Ted Lau is the owner of Ballistic Arts, an award-winning high-touch digital marketing agency tha ..read more
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Episode 114: Forget Your Website Homepage—Google’s Search Results Page Is the New Face of Your Brand with Stephanie Manor Chew, Head of the Elite Sales Team at Digital Law Marketing
Law Firm Marketing Catalyst
by Sharon Berman
1M ago
What you’ll learn in this episode: Why Google’s search results page is more important than your website homepage Why the most successful law firms are involved in their marketing, even when they hire an outside agency How a firm’s intake process can make or break their SEO efforts Why content marketing today is about quality, not quantity Why consistent Google reviews are the key to ranking higher About Stephanie Chew: Stephanie Manor Chew is award-winning law firm analyst andDirector of Sales and Head of the Elite Sales Team at Digital Law Marketing. For the last 16 years, she has been help ..read more
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Episode 113: Succession Planning Doesn’t Have to Be Scary—Here’s What You Need to Know with Roy S. Ginsburg, Attorney Coach and Law Firm Consultant
Law Firm Marketing Catalyst
by Sharon Berman
3M ago
What you’ll learn in this episode: How to determine what your succession planning goals are Why it’s so difficult to sell a law firm, and which types of practices may sell more easily than others When to start succession planning, and how long to expect a deal to take How buying a firm can be a strategic career move for young lawyers Why most lawyers need to challenge themselves to be better entrepreneurs and business developers About Roy Ginsburg Roy S. Ginsburg is an attorney coach and law firm consultant who has practiced law for more than 30 years. He works with individual lawyers and la ..read more
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Episode 112: For Lawyers of Color, Mentorship Is the Glue that Leads to Career Growth with Tyrone Thomas, General Counsel at Doral Renewables
Law Firm Marketing Catalyst
by Sharon Berman
3M ago
What you’ll learn in this episode: What companies should consider when planning their corporate giving initiatives, and why Tyrone is passionate about anti-hunger causes How mentorship creates strong connections that last for years, especially for lawyers of color Why law firms don’t necessarily need perfect diversity, but they do need to demonstrate a plan for growth and improvement What it’s like to work in-house in the renewable energy space Why the best leaders see their reports as individuals with goals that go beyond their workplace  About Tyrone Thomas Tyrone Thomas is General Co ..read more
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Episode 111: Don’t Wait for Career Opportunities to Come—Create Them Yourself with Executive Coach, Laura Terrell
Law Firm Marketing Catalyst
by Sharon Berman
4M ago
What you’ll learn in this episode: Why it’s important to look for career opportunities and not just wait for them to come to you How government attorneys can be strategic about advancing in their careers Why attorneys should periodically evaluate their practice areas and consider how their skills may translate as their clients’ needs change How learning to ask for and receive feedback can make or break your career What information you should gather before jumping into a career change About Laura Terrell: Laura Terrell is an executive coach with over 25 years of professional experience as a l ..read more
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Episode 110: Always Be Prepared: How Preparation Leads to Success with Legendary California Trial Attorney, Daniel Callahan
Law Firm Marketing Catalyst
by Sharon Berman
5M ago
What you’ll learn in this episode: Why preparation is the key to a successful career in law How Daniel has won some of the largest verdicts in history, even in supposedly impossible cases How making room for creativity can lead to better case outcomes Why focusing on current clients can be more beneficial than focusing on getting new business How to maximize your networking and business development efforts About Daniel Callahan Daniel Callahan opened his own law office on St. Patrick’s Day in 1984. From there, he distinguished himself as one of the top trial attorneys in California and has r ..read more
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Episode 109: How Executive Coaching Can Breathe New Life into Your Legal Career with Andrew Elowitt, Managing Director & Founder of New Actions LLC
Law Firm Marketing Catalyst
by Sharon Berman
6M ago
What you’ll learn in this episode: Why a growth mindset is the key to making effective change Andrew’s tips for beating resistance and making changes stick Why lawyers need to adapt their professional approach to become effective coaches and mentors  How to choose the right executive coach What lawyers of all levels can expect to gain from coaching About Andrew Elowitt: Andrew Elowitt JD MBA PCC worked for over twenty years both in law firms and as the head of a corporate legal department before becoming a practice management consultant and professional certified coach. He is the Managi ..read more
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Episode 107: How Creative Advertising Campaigns Set Professional Services Firms Apart with Larry Cohen and Brad Wilder
Law Firm Marketing Catalyst
by Sharon Berman
6M ago
What you’ll learn in this episode: Why advertising for professional services is unique compared to other industries How to make the subjective creative process more objective The process behind some of Brad and Larry’s most well-known campaigns Why law firms need to be responsive to the changes in the marketplace, and why advertising is no longer optional Why a good website is a nonnegotiable, especially when it comes to hiring and retention About Larry Cohen: Larry Cohen is the president and co-founder of advertising agency Glyphix. His vision of a small agency of talented, skilled professi ..read more
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Episode 106: Organic Vs. Paid Google Campaigns: Each Has Its Place with Eric Bersano, Vice President of Business Development for Market My Market
Law Firm Marketing Catalyst
by Sharon Berman
8M ago
What you’ll learn in this episode: The difference between search engine marketing (SEM) and search engine optimization (SEO), and why SEO is a worthwhile investment even if it takes time to see results Why Google’s Local Services Ads give you the most bang for your buck if you’re investing in SEM Why quality, original content and a great user experience are the keys to ranking on the first page of Google When it makes sense to pay for pay-per-click and social media ads How your firm’s intake process and in-person service affect online rankings About Eric Bersano Eric Bersano has been deeply ..read more
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Episode 104: Why Google My Business Is a Gamechanger for Law Firm SEO with CEO of NoBull Marketing, Ronnie Deaver
Law Firm Marketing Catalyst
by Sharon Berman
11M ago
What you’ll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google Ads, Google My Business, and organic SEO Why all roads lead to Google My Business, and why law firms should be investing in it How SEO has changed over the last decade, and how it will likely change over the next five years Why online reviews are crucial for ranking on Google, and how to get more of them About Ronnie Deaver Ronnie Deaver is the founder of NoBull Marketing, a lead generation firm for lawyers. Specializing in Google Ads and Google My Busin ..read more
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