New tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay up-to-date on tech that can help you streamline your processes and boost productivity.  In this episode of the Law Firm Marketing Decoded podcast, we discuss tips on choosing the right tools and tech for your business, how you can balance empathy with automation in a digital world, and four website features you should consider for ..read more

What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet. The question then becomes: Does this "free" law firm website perform? Or, are they just a ploy to attract new clients to the agency but, in the end, cost you more resources than anticipated (or budgeted)? In this episode of the Law Firm Marketing Decoded podcast, we explore the ..read more

What is a digital badge, and do I need one for my law firm website? This is a question we’re often asked by our attorney-members.  Typically, the badge signifies a type of honor or membership in a group. Some of the badges are available for purchase (even though they are technically awards), and others are available for free. In this episode of the Law Firm Marketing Decoded podcast, we discuss digital badges, how you can quickly and easily display your firm’s badges on your LawLytics website, and how to focus on what matters when it comes to displaying your expertise on your website. &nb ..read more

Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their website. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and more. In this episode of the Law Firm Marketing Decoded podcast, we cover three different types of legal b ..read more

For many attorneys, achieving a digital presence that actively works to drive business to their practice feels like a far-off goal. However, there are a few tried and tested web design practices that make a significant difference – without significant effort.  In this episode of the Law Firm Marketing Decoded podcast, we’re going to take a look into what the impact of a high-quality user experience is for your potential clients, three website design elements to avoid, and what your website really needs to succeed on Google in 2024.   ..read more

The most successful lawyers know it’s important to strategize their firm’s growth and set their business goals each year. It’s not too late to hit the ground running in 2024, and now is an excellent time to assess the current state of your law firm’s web marketing and set your goals for the remainder of the year. In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about how you can audit your 2023 marketing progress, how you can make the most of the marketing assets you already own and control, and three tips for growing your law firm in 2024 ..read more

The way we all pay for things has changed. From apps that split our lunch bills to touchless payments using our cell phones, every modern consumer has experienced the luxury of choice when it comes to payments. Solo attorneys and small law firms can capitalize on this trend by offering online modern payment options, too. In turn, you may just boost your revenue and save some time. In this episode of the Law Firm Marketing Decoded podcast, we take a look into how your law firm website can be more than just a website, an argument for why your law firm website should have an online payment system ..read more

Blogging presents a powerful opportunity for attorneys to showcase their expertise, build credibility, and connect directly with their target audience. Countless potential clients are searching for answers to their legal questions every day, and a well-written, robust blog can greatly impact your firm’s ability to stand out from the competition. In this episode of the Law Firm Marketing Decoded podcast, we’ll be reviewing the top reasons your firm should be blogging, tips and best practices for better blogging, and how you can get started blogging with LawLytics ..read more

It has been said over and over again how important a website is to the success of a business. This reality applies to a hair salon as much as it does to a law firm. For small law firms specifically, a website allows you to show off your legal credentials, target potential clients, build your brand, grow your law practice, and grab a larger share of the market.  With so much at stake, it is hard to believe that so many solo attorneys and small law firms relinquish control of their websites to an agency. By doing so, certain updates and changes may not be timely addressed, creating potentia ..read more

With recent advancements in AI-powered software, business professionals have flocked to AI tech such as ChatGPT for their digital marketing content needs. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and more. For busy lawyers, it can be difficult to find the time to consistently research, produce, and publish blog content that works to attract more potential clients to their website. That’s why many solos and small law fir ..read more