There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others? On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your branding. ?Here's what you can expect: The mindset of the product and most aware How your law firm should differentiate from other firms Why branding matters most in this scenario ☝️One of our best free resources that can make all your marketing work better:Your free download is he ..read more

Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them?On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you can effectively help them through the process without saying a word. ?Here's what you can expect: The mindset of the problem and solution aware How both different sets of people act How to get your law firm front and center for them ☝️One of our best free resources that can make all ..read more

How can your law firm help someone who doesn't even know that they need your help? Or help at all!On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing?  ?Here's what you can expect: The mindset of the unaware Not everyone even knows they have a problem How to approach these potential clients with your marketing ☝️One of our best free resources that can make all your marketing work better:Your free download is here! ?You can check out the video component by ..read more

Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm? Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.   ?Here's what you can expect: The mindset of who you are marketing to The common marketing trap law firms fall into What are each of the 5 Stages of Awareness ☝️One of our best free resources that can make all your marketing work better:Your free download is here! ?You can check out the video co ..read more

We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute!  His shoes are going to be tough to fill, but we hope you enjoy this new format.  Here's what you can expect with the new format: Eddie & SMike will be the new hosts Mon-Thur will be shorter episodes while Friday will be the entire episode There will be a video component for each episode  You can check out the video component by following us here on Instagram or TikTok!  ..read more

Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the power of legal directories such as Justia, Super Lawyers, and Avvo, you'll learn how to forge a digital presence that stands out, ensuring your firm is seen by the right eyes at the right time. Navigating Yelp's review-centric battlefield or keeping you ..read more

Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that all blogs should be feathered the same. This week's episode of Law Firm Marketing Minute takes a turn down the less traveled path of blogging, steering clear from the congested highway of generic SEO tactics. We tackle the rampant issue of keyword-stuffed articles and why pumping out high-volume, low-value content could be a misstep in your firm's march towards digital prominence. Our conversation with a curious calle ..read more

Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as an attorney is only the beginning. This episode pulls back the curtain on the essential, yet challenging, balance between practicing law and spearheading your firm's strategic growth. With wisdom from "The E-Myth," we uncover the critical systems an ..read more

Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also a candid look into the often-overlooked world of mental health within the legal industry. Join me, John Hinson, in a discussion that moves beyond standard cheerleading for positivity, as we explore finding balance and contentment amidst the pressures of defining happiness and success. This episode promises insights into both the professional and personal realms. As someone who navigates ..read more

Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing. Join us for this Best Of LFMM episode ..read more