It's a special bonus episode. Recently, Conrad appeared on the long running program Lawyer 2 Lawyer and he had loads of fun, so we decided to run it for you here. If you like what you hear, be sure to subscribe to Lawyer 2 Lawyer. --------- Many attorneys have received an offer of an award recognizing them as a distinguished lawyer in your city or state. Perhaps the message, coming as an email or a message on Facebook, offers a custom plaque, an inscribed crystal, and/or an appearance in a publication, and all for the low, low price of the membership fees to the awarding organization. Who woul ..read more

In a special Halloween edition, Conrad and Gyi share their top 10 legal marketing horror stories. Are you dragging your practice to an early grave with some of these? Long-term marketing agency contracts? Renting instead of owning your website and domain name? Misunderstanding web traffic data and metrics? Or––dun dun duh––Letting Phone Calls Go Unanswered (even if you think you’ve hired a reputable service)? Scary stuff.  Plus, in the news, trends in legal mergers and acquisitions, the upcoming Clio Cloud Conference, and some frightening survey data about offering clients discounts and d ..read more

Conrad and Gyi take on the elephant in the courtroom. Clio’s Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we’re reluctant to go there. Why?  Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it’s something you’ve never considered, it’s probably time you did.  And in the news (maybe related, just a bit!) w ..read more

Erin Levine, founder of Hello Divorce, joins Conrad and Gyi to explain how her innovative tech platform streamlines and demystifies the divorce process for clients while allowing lawyers to practice law – not schedule appointments, manage clients, and waste time with administrative tasks.  Entrusting basic drafting, scheduling, and filing work to a robot, though, does have one obvious conclusion––fewer tasks to bill for. But if you’re worried about your bottom line, don’t freak out just yet. Levine says Hello Divorce isn’t built to put you out of business but, by allowing clients to only ..read more

We know you’re a lawyer, so what? That’s not enough. What makes you stand out? Gyi and Conrad share tips on making your practice stand out in a country awash in lawyers. Know the difference between simple branding and real positioning.  Also, a BIG change is coming to Google searches. It’s driving SEO specialists nuts. Plus, new findings from Clio show the importance of marketing your tech capabilities in a post-pandemic world. What are prospective clients looking for? Learn more at Clio.com/solo.  And of course, “Dumb Sh*t Lawyers Do” (like, say … not reading their marketing agency ..read more

Pop quiz: Which LHLM hosts earned early paychecks running a paper route, and which pumped gas? Gyi and Conrad discuss their early forays into working life. Then, Gyi and Conrad then wade into the dispute between the North Carolina Bar Association and Google over Google’s recording of phone calls related to ad leads. In the recurring segment, “Dear State Bar Regulators,” Gyi lists the pros and cons of recording, third-party access, legal ethics, solutions, and the gap between tech advances and bar rules. On the topic of bar rules, Arizona’s decision last year to invite non-lawyer ownership has ..read more

As venture capital investment continues to sweep the legal market (and our news segment), Gyi and Conrad celebrate the $2 million seed round funding for Hello Divorce. Yay! In the segment, “Dumb Sh*t Lawyers Do,” the two discuss the case of a lawyer reprimanded for raking an unhappy client over the coals. They also discuss a Streisand Effect case in which a roofing company sued a couple because of their negative online review. The guys share their tips for responding to unflattering reviews and navigating these perilous waters.  And to wrap things up, the pandemic has undoubtedly knocked ..read more

Providing remarkable service is a no-brainer when it comes to earning a steady stream of referrals. It’s so basic that Gyi and Conrad aren’t even counting it in their lists of ways to get referrals. So what other methods are you probably overlooking? For one: give referrals. No one said it better than Paul McCartney in a classic SNL interview with Chris Farley, “The more you give, the more you get.” Getting clients in the door through referrals is great, but how do you budget for your marketing efforts? Whether a firm wants to take over Texas or just keep the lights on, Gyi and Conrad dis ..read more

In the news, market consolidation continues with Litify’s purchase of LegalStratus. And the guys discuss Ohio’s recent short-sighted decision to roll back lawyer advertising by banning competitive brand bidding.  Gyi and Conrad have more schooling to do when it comes to lawyer ad regulation. But first, the two create a glossary of online ad payment types: CPC, CPM, CPL, and CPA. Listen carefully. There may be a quiz down the line. In a new segment, “Dear State Bar Regulator,” Gyi appeals to bar regulators in Texas, Florida, and South Carolina to revisit rules that put lawyers at a competi ..read more

The latest news about Google’s update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to “fix” problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what to focus on with this latest Google rollout.  Their predictions for further market consolidations hit the mark again, this time with news of the acquisition of SEO industry leader Moz by IContact Marketing Corp. Rounding out the news, they explain what’s new about Google’s new tool, Search Console Insights. Diving deeper into Clio’s information-ri ..read more