In this informative episode, host Phil Treadwell welcomes Freddie Mac's Scott Reuter to discuss the myths and trends surrounding appraisals and valuations. As the Chief Appraiser and Director of Property Valuation at Freddie Mac, Scott talks about Uniform Appraisal Dataset (UAD) redesign and how to get prepared, appraisal quality, and alternative valuation options. Scott shares his knowledge on these topics and gives an inside look into the current and emerging trends of the market today. Don’t miss this episode for insights on new and improved things coming from Freddie Mac and how they benef ..read more

In this episode, MME host Phil Treadwell talks about the difference with Marketing & Brand, how increase your lead generation and lead conversion numbers, as well as using Motivation & Drive to make progress in today's market environment. He also talks about how to balance your outbound lead gen activities, with attraction marketing efforts, all while continuing to build your personal brand and network.  Episode Breakdown: 00:20 – Intro 01:00 – FREE workshop invite 03:31 – We choose marketing, brand chooses us 05:59 – You can’t have a relationship with a company 08:18 – Personal B ..read more

“This is NOT just another year in the mortgage business!” In this episode I‘m joined by two returning guests at once, Dave Savage and Alex Kutsishin. They dropped BIG news this week for the mortgage industry, and we do talk about it, but this episode is much more. We’re discussing what can make the difference between success and stagnation in 2023, so pay attention! Episode Breakdown: 02:00 - How do we take our businesses to the next level in 2023 02:50 - “This is NOT just another year in the mortgage business” 06:00 - This should be one of the most exciting times in our industry EVER 06:55 ..read more

In this episode I‘m joined by the men behind the Momentum Builder event and DG Media, Don Goettling &  Gino Fronti. We talk about what to expect from Momentum Builder 2023, how and why the event started, and finding the opportunity in a “tough” market to build capacity for the reward to come. Stop trading your hours for dollars and build momentum toward the business of your dreams! Episode Breakdown: 02:40 – Remember what the good times feel like 04:45 – Momentum Builder origins 06:13 – Moving from Employee to Business mindset 09:53 – You need a WHO not HOW 14:50 – Momentum Builder 20 ..read more

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell is joined by Brian Weis, a CRO Owner, coach, and consultant. Together, they talk through strategies to help build a professional’s production and growth through outsourcing, time-blocking, and collaboration. Don’t miss this episode packed with tactics to find your North Star and grow leads into conversations! Brian Weis is a 30 year mortgage industry veteran. He helps mortgage lenders increase volume and serve more clients. Brian helps real estate companies increase their revenue and improve customer experiences by a ..read more

In this episode, host Phil Treadwell welcomes Megan Anderson, VP of Client Relations at MBS Highway. Together they talk through different ways that AI’s powers can be used and that it is not as daunting as it seems. With Megan’s vast knowledge of the mortgage world, she shares her tips and tricks into using AI for business growth, content creation, and client relations. Tune into this episode to learn how to push the boundaries of AI to benefit a professional in all aspects of life.  Megan Anderson is a prominent leader in the mortgage industry. With a talent for public speaking, she has ..read more

In this dynamic episode, host Phil Treadwell sits down with LaDonna Lockard, the CEO of Maximum Acceleration, to explore her strategies for driving exceptional business growth. LaDonna shares her journey to the top, the power of relationships, and how the importance of in person events help create and strengthen those connections. Don’t miss the special offer to save on your ticket to Originator Connect this August in Las Vegas. Tune in to discover LaDonna's unique approach to achieving maximum acceleration in the mortgage industry and beyond. LaDonna has worked in and around the mortgage and ..read more

In this episode I‘m joined by Kelly Zitlow, the Sunshine Warrior, Mortgage superstar and friend, to discuss why and how she started using video to market herself and her business & what it’s done for her business since 2014! Kelly Zitlow has built her 27-year career as a Sr. Mortgage Advisor by providing honest, well-communicated, and knowledge-based lending experiences. She’s ranked in both the Scotsman Guide and National Mortgage News Magazine as a top 1% mortgage producer in the nation. Kelly is passionate about education. She has two thriving YouTube channels aimed at educating both re ..read more

In this episode I‘m joined by the Co-Founder of Brand Builders Group, AJ Vaden. We talk about the origins of Brand Builders, the unique power of your personal brand and how in the end it’s all about building relationships. No one can hire you, if they are not aware of you, so pay attention! Episode Breakdown: 01:25 - The origins of Brand Builders Group 09:20 - “Ready, Fire, Aim” 11:10 - How personal branding is like oral hygiene 15:05 - 3 ways to build trust 20:42 - Personal Branding = Digitization of Reputation 26:30 - You HAVE a personal brand, is it the one you WANT? 35:45 - The biggest bra ..read more

In this episode, host Phil Treadwell and guest Vince Nepolitan have a conversation about reframing mindset to get results and how anyone can rise to the top if they’re willing to put in the effort. Vince provides insight on the myths behind renovation loans, the importance of making connections, and how work is more than just a four-letter word. Don’t miss this talk on how breaking out of the sphere of comfort to learn something new can ultimately benefit businesses and professionals alike.  Vince is nationally recognized in the mortgage and real estate industry, known as "Mr. Renovation ..read more