Mortgage Marketing Radio
15h ago
In this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency.
Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets.
So tune in, take notes, and get ready to be motivated by John Cornish's relentless pursuit of excellence and his heartfelt ap ..read more
Mortgage Marketing Radio
1w ago
In today's episode, we dive deep into the complexities of the real estate industry, the essence of financial literacy amongst millennials and Gen Z through the First Home IQ initiative, and the strategic use of social media to foster trust and community leadership with first time home buyers.
Don't Miss: Kristin's views on why empowering customers to make knowledgeable decisions is more crucial than ever in today's climate of "distrust in corporate entities".
We tackle the role of video in connecting with consumers and why leading with value on social platforms is a game-changer ..read more
Mortgage Marketing Radio
2w ago
Today we have an insightful conversation lined up that promises to deepen your understanding of the mortgage industry and bolster your business strategies. Joining us is the mortgage maven himself, Brian McCauley, with a staggering 20 years of experience and a track record that includes weathering the tumultuous 2008 financial crisis.
In this episode, Brian dives into the art of knowing your business partner's ideal profile, the importance of asking what impresses them, and tailoring your approach based on your unique skill set and goals.
Learn how Brian's self-generated referral business ..read more
Mortgage Marketing Radio
1M ago
Today we're diving deep into the seismic shifts shaking up the real estate industry with my guest, James Kleiman, Newsroom Manager at Housingwire and a sharp observer of real estate trends.
In this episode, we're discussing the ripple effects of recent settlements and regulatory changes that are reshaping the landscape for agents and mortgage professionals alike. We'll tackle the repercussions of the Department of Justice's hard look at real estate agent practices, and unpack the landmark $418 million NAR settlement.
And for all you mortgage originators out there feeling th ..read more
Mortgage Marketing Radio
1M ago
In this insightful episode of Mortgage Marketing Radio, Geoff Zimpfer welcomes Jordan Nutter to discuss the intersection of mortgage marketing, financial literacy, and social media strategy. Jordan shares her mission to enhance financial literacy throughout the nation, diving into the nuances of balancing loan origination with her 50-city tour in 32 states alongside her family.
We also unpack how Jordan’s viral video success created 4,000 leads boasting an impressive 33.33% conversion rate.
Key Points Discussed:
- The significance of Jordan Nutter's mission to enhance financial literacy across ..read more
Mortgage Marketing Radio
1M ago
In this enlightening episode, we talk with Tom Moffat and Brandon Love about innovative strategies for using Instagram to connect with REALTORS. From creating exclusive broadcast channels to utilizing the 'close friends' feature, this episode uncovers the power of personalized communication and relationship building on Instagram.
Key Points Discussed:
- The benefits of switching from a business to a creator account on Instagram for access to a wider array of music for content.
- Step-by-step instructions on how to create a broadcast channel on Instagram for engaging with followers.
- Util ..read more
Mortgage Marketing Radio
1M ago
In this episode, myself along with Brian Vieaux, and Kyle Draper delve into the concept of the next generation mortgage loan officer and what it takes to thrive in the modern mortgage industry.
We discuss the importance of embracing technology, being a digital native, and the significance of personalized customer service in catering to the diverse needs of the modern client.
We also talk about the new book collaboration for Rethink Everything You "Know" About Being a NextGen Loan Officer.
Key Points Discussed:
Understanding the next generation homebuyer and their digital native character ..read more
Mortgage Marketing Radio
2M ago
On this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the mortgage and real estate industries.
Key Points Discussed:
- The transition from traditional long landing pages to streamlined, mobile-optimized versions that enhance conversion rates.
- The emergence of concise bio links and lead ad forms, challenging the dominance of traditional landing pages.
- Skepticism towards the capabilities of AI in fully replacing human interactio ..read more
Mortgage Marketing Radio
2M ago
Today we're talking with Mike Faraci. He's the Founder & CEO of Red Button Media, a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention you deserve.
**Here's a breakdown of the top takeaways from our conversation with Mike:**
1. **Harnessing AI Tools for Content Creation:** Mike dishes out how features like Zoom's AI summary are revolutionizing content repurposing, helping you save time and be more efficient in your marketing efforts.
2. **The Art of Connecting Through Authenticity:** D ..read more
Mortgage Marketing Radio
2M ago
Today, we’re optimizing our client experience and getting more referrals, as we learn from the experience of Mike Seminari.
Listen in to continue to pivot, innovate, adapt, and overcome!
Episode Resources:
Learn More About myAgent Classes
Are you ready to go from solicitor and vendor to partner and peer with real estate agents? Book your call with me here ..read more