Effective humor in marketing should be like a punch in the gut (in a good way!) It makes an impact, it’s hard to forget, and you feel it the rest of the day. But how do you pull off that kind of marketing magic as a small business? This is our guide to that mysterious […] The post Finding Your Funny: Learn the Subtle Science of Humor Marketing appeared first on National Pen ..read more

More money means more marketing, right? As it turns out, sharing your brand doesn’t have to mean breaking the bank. With inexpensive promotional items, you can reach even more customers while staying within your budget! Check out our guide to saving your money while sharing your brand with these custom products. Cheap Promotional Products for […] The post Save More, Share More: Market & Save with Cheap Promotional Products appeared first on National Pen ..read more

When it’s time for the new website reveal, a proverbial packed house with standing room only is in order! A lot goes into a new website including time, resources, and risk. The payoff includes more customers, a larger order value, and a stronger brand, and promoting your website is key. Maximize ROI with an online […] The post Grand (Online) Opening: How to Promote Your Website appeared first on National Pen ..read more

Does your small business spread smiles? Are you all about brightening days or lending a helping hand? Below we curate the best picks in bright promotional products that show your lighter side and encourage your customers to let their hair down. From fun-colored pens to custom mood cups and more, the future’s so bright you […] The post Bright Promotional Products That Show Your Brand Is Full of Fun appeared first on National Pen ..read more

The meaning of colors extends to all things, from the energizing glow of a yellow smiley face to the ink we use to sign a check or write a love note. Is there a hue for happiness? Will blue ink bring blue-sky thinking? Read on to learn more. And grab a pen (we recommend a […] The post Rethink Your Ink: How the Meaning of Colors Affects Your Ink Choice appeared first on National Pen ..read more

This brand is ubiquitous! We turn to our favorite Sharpie® marker for permanent, bold, reliable writing on just about any surface.   Home: No home is complete without a Sharpie at the ready—for labeling storage boxes, doing crafts with kids, preparing packages for mailing, and writing on surfaces far afield from plain old paper, such as […] The post Brand Highlight: Sharpie® appeared first on National Pen ..read more

One of those awkward in-between months that doesn’t have a lot of holidays (besides St. Patrick’s Day,) March sure could use something exciting to help keep you and your customers going until spring finally hits. Boost your customer engagement and your own morale with these seriously fun holidays in March!  How to Promote Your Business […] The post 15 Engaging and Fun Holidays in March to Inspire Your Next Promotion appeared first on National Pen ..read more

Looking to promote a special event, marketing campaign, fundraiser, or new store opening? Keep these promotional product trends in mind to maximize visibility for your small business brand.   Consider Cultural Trends When Picking Your Promo Products  Unique promotional items get you noticed, and when you marry that with trending products for 2023, you’re set up for […] The post Top 6 Promotional Product Trends to Keep Your Brand Current appeared first on National Pen ..read more

Looking for the latest and greatest in water bottles and tumblers? Turn to Tritan™. A piece of Tritan drinkware, customized with your logo, is a step ahead in form, function, and built-to-last branding. Tritan’s BPA-free and shatter-proof. It won’t cloud up or retain beverage odors or colors, so your recipient and your branding look sharp […] The post Brand Highlight: Tritan™ Brand appeared first on National Pen ..read more

Setting the scene: You’re a small business and you’ve got to pick some colors for a sign, flier, or promotional pen. Unless your small business is graphic design, you may not know the first thing about brand color meanings, or have the time or inclination to dive any deeper than “does this color look good?” […] The post Pick the Perfect Hue with Our Brand Color Guide appeared first on National Pen ..read more