Build Your Know, Like & Trust Factor Through PR with Dina Behrman
The Know Like & Trust Show with Britney Gardner
by Britney Gardner: Marketing Strategist
2M ago
In this episode, PR strategist Dina Behrman shares how entrepreneurs can use PR to build the know, like, and trust factor and attract ideal clients. She discusses leveraging existing content for PR, sharing stories and expertise for connection, and provides tactical tips for utilizing PR as a powerful marketing tool. Dina Behrman’s professional journey unfolds like an insightful story, beginning with a decade-long chapter in journalism where she honed her storytelling skills. With the wisdom gleaned from her experiences, Dina turned the page and embraced entrepreneurship about nine years ag ..read more
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Short Form to Long Form: Maximizing Your Content Library for SEO Benefits
The Know Like & Trust Show with Britney Gardner
by Britney Gardner: Marketing Strategist
2M ago
The topic of turning a library of short-form content into long-form content is the focus in today’s episode. Drawing from her extensive experience in content strategy, Britney Gardner addresses the challenges and benefits of repurposing short form content, emphasizing the importance of organizing and categorizing your content to efficiently create longer format pieces.  With practical tips and strategies, Britney guides soloish entrepreneurs in leveraging their short-form library to maximize SEO benefits and create comprehensive resources for their audience.  Join us as Britney sha ..read more
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Maximize Your Content: AI Tools for Smart Repurposing Strategies
The Know Like & Trust Show with Britney Gardner
by Britney Gardner: Marketing Strategist
3M ago
In this episode of The Know, Like & Trust Show, host Britney Gardner shares her secrets for maximizing content efficiency through the clever use of AI tools and strategic planning. She discusses her recent foray into painting and how she has intentionally created space in her life to pursue her hobbies while still managing her business. With a focus on saving time without losing quality, Britney dives into the AI tools she uses for repurposing podcast content, highlighting how these tools have streamlined her processes. From Cast Magic to AudioPen and more, each tool has a specific role ..read more
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Authority Opinions: Building Authority & Impactful Content Creation
The Know Like & Trust Show with Britney Gardner
by Britney Gardner: Marketing Strategist
3M ago
We talk about building authority opinions, why they’re important, and how to use them in your content. In this episode, host Britney Gardner revisits the concept of authority opinions and explains why they need to be more than just regular opinions. By sharing personal experiences and practical examples, Britney highlights the significance of backing up authority opinions with real evidence and integrating them into a comprehensive content strategy. She also discusses the transformational power of crafting clear and impactful authority opinions and their role in filtering and engaging with t ..read more
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Random Acts of Content
The Know Like & Trust Show with Britney Gardner
by Britney Gardner: Marketing Strategist
4M ago
On today’s episode host Britney Gardner delves into the concept of “random acts of content,” also known as “spray and pray posting.” She shares personal stories from her time as a photographer and discusses how this approach can actually be harmful to your business. Using insights from industry experts, Britney emphasizes the importance of intentional content creation and its role in guiding the audience on a journey. With practical tips and a clear call to action, this episode explores how to avoid falling into the cycle of reactive, ineffective content strategies and instead, to create con ..read more
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Creating a Category of One Brand Experience with Terrica Strozier
The Know Like & Trust Show with Britney Gardner
by Britney Gardner: Marketing Strategist
4M ago
Host Britney Gardner sits down with seasoned brand strategist and designer Terrica Strozier to discuss the concept of being a “category of one” and how to effectively market oneself in a unique category. The conversation delves into the challenges of transitioning from corporate to individual marketing, the importance of showcasing one’s unique skills and talents, and the necessity of consistent branding and marketing efforts over time.  Terrica shares her insights on how individuals can express their unique value proposition and differentiate themselves in a crowded market. The episod ..read more
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The Downside of Repurposing: Understanding the Pitfalls and Benefits for Micro Businesses
The Know Like & Trust Show with Britney Gardner
by Britney Gardner: Marketing Strategist
5M ago
In this episode of The Know, Like & Trust Show, we’ll be exploring the downside of repurposing content. We delve into the topic, highlighting the importance of thoughtful and strategic repurposing. Britney emphasizes the need to ensure that the original content is effective before repurposing it, shedding light on the potential pitfalls of distributing content that may not be resonating with the audience.  Throughout the episode, she draws colorful analogies, including a quirky comparison between content and managing pets, to drive home her points. Britney also offers practical advi ..read more
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The Content Easy Button
The Know Like & Trust Show with Britney Gardner
by Britney Gardner: Marketing Strategist
6M ago
In this episode, Britney discusses the concept of the “Content Easy Button” and how it relates to marketing and repurposing content. She emphasizes the importance of strategic content planning, showing up authentically, and honing in on what works to create a consistent flow of clients.  We cover soloists and content creation: Importance of content for soloists Challenges faced by soloists with limited time and a small client base Embracing a content creation process for continuous business growth You have to build a freeway to get people across the city in a timely manner. You have ..read more
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Image Presentation in Content with Angela Foster
The Know Like & Trust Show with Britney Gardner
by Britney Gardner: Marketing Strategist
7M ago
In this episode of The Know, Like & Trust Show, host Britney Gardner interviews Angela Foster, a petite style coach, on the topic of image presentation in content. They discuss how to create a wardrobe that represents personal or business brands, choosing comfortable yet professional outfits for video content, and the importance of breaking down different aspects of our lives into “buckets” for easier wardrobe management. Pick a signature and then really make a point of doing it every time you’re visible. Angela Foster More on ANGELA FOSTER: Website  | LinkedIn | Instagram listen ..read more
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The Promotion Gap: Rethinking the Role of Content in Your Business
The Know Like & Trust Show with Britney Gardner
by Britney Gardner: Marketing Strategist
7M ago
It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure your viewer will keep viewing. If you want them to move from your audience to your community ultimately, you’ll want to learn the why + how behind open loops. Read on for the how-tos and seven examples of open loops you use in your content today. Content can indeed play an instrumental role in ..read more
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