After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data to back them up. You will learn whether shorter or longer content is better for your business’s success. We’ll also cover: Is short-form content shorting your business results?  What is the difference between short-form and long-form content?&n ..read more

In this podcast episode, an experienced course creator shares their journey and wisdom of bridging the trust gap with a robust, prolific, and targeted content plan to authentically automate their marketing and by using content to train their audience. You will learn: Is it possible to build an audience on social media without being on it? Why content should train your audience to think and get meaningful results. Why the content goal has to be the first step. Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe Highlights in thi ..read more

This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” be doing a lot of things, but established online business owners need to stop “shoulding” all over their content. Trust is a two-way street, and ghosting your audience will lead to a dead end in that relationship. Here’s what we cover: 1. How to au ..read more

“Discover the hidden harm of content templates and how to avoid it!” In this episode, you will learn: What is the harm of using content templates and 365 Days of Content Lists? How can course creators create content that stands out from the noise and leads to conversions? What is the solution to creating evergreen content plans for course creators? Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe Highlights in this episode: [00:01:18] Why those 365 Days of Content Lists are killing your business [00:03:48] People who are sel ..read more

Maggie Patterson, an experienced business consultant and coach, is determined to help service providers create trust-based and sustainable messaging and prevent others from falling prey to unethical and manipulative online marketing tactics. “It’s very easy for me to say, hey, I believe this set of tactics are wrong. I try not to be overly prescriptive because each one of us is going to have a different set of ethics, different set of values. And where I land on that and where you land on that, Britney, might be slightly different. And that doesn’t mean that you are bad. It just means that ou ..read more

In this episode of The Know, Like & Trust Show, we explore the difference between Cold and Warm content and how to create friction in your content to turn some people off and create more buy-in with your best client. In this episode, you will learn the following: How to create warmth in your content to turn potential customers into committed buyers How to use friction to your advantage to create sticky content How to serve your warm audience even as you’re serving your cold audience Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To ..read more

If you’re an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you’re not launching!). I recently turned 40, and to celebrate, I’m giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course creators. This guide covers everything from creating and measuring your content to multiplying your efforts for sustainable success. I’m a big believer that sustainable success is built slowly and quietly over time, and that the key to success is having a strong co ..read more

In this episode of “The Know, Like & Trust Show”, Britney Gardner explores how action cures fear and helps to overcome impostor syndrome. If you’re feeling like a fraud, developing a content marketing plan can help. In this episode, you will learn the following: How action cures fear and why content helps cure impostor syndrome The two layers of impostor syndrome How showing up will help you refine your frameworks Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe Highlights in this episode: [00:00:48] The two layers of im ..read more

Do you want to achieve your business goals? I’m sharing the solution of repurposing content so that you can get there–even when things aren’t “business as usual.” I stay on my toes, always looking for ways to improve my content. Evergreen content is an effective strategy for doing this since it’s always relevant and can be repurposed in many ways. For example, you can use it as a springboard for a new piece of content, or you can simply repost it when it’s convenient for you. This is a great way to keep your readers interested while ensuring your productivity. In this episode, you will learn t ..read more

If you’re feeling like you’re never going to be successful no matter how hard you try, then this episode is for you! I’m a multi-passionate person, which means I have multiple interests and passions that I want to include in my business. I know that some people think that being well-rounded is a flaw or a failure, but I see it as a strength. I’m able to bring together my various skills and create something truly unique.  I didn’t always know that being multi-passionate was a strength. In fact, I used to think that I had to choose one thing and stick with it. But after hearing about other ..read more