Gone are the days when Google was the one and only online marketing giant for many businesses. Now, brands have taken to social media networks to leverage the availability of billions of active users. Did you know that 10,000 new tweets are generated every second?¹ Worry not if you start feeling a sense of FOMO or Fear of Missing Out, because we’ve got you covered! In fact, there are several approaches you can use to join the “digital conversation” and monitor your brand. Using Facebook groups is a popular method. Using Facebook Groups for Brand Monitoring For instance, you can join var ..read more

  Venturing into the wellness space may be seen as making a bold or even a risky move given today’s highly uncertain economy. Some may even think that a wellness business is not “investment friendly”. These same individuals may also be basing their logic around similar notions like the stock market is performing poorly and inflation is at its peak. As such, you may find yourself postponing the launch of your wellness business or holding back from investing more funds into your health recovery start-up. But as John Adams, the second US president, once said, “every problem is an opportunity ..read more

  Cryotherapy has become a global trend in the wellness space. A report from Facts and Factors indicates that the cryotherapy machine market size was about $361.4 million in 2021 and is estimated to reach $487 million by 2027.¹ The above figures indicate that cryotherapy units or cryotherapy machines are in demand and people are seeking cryotherapy services now more than ever. However, with the current economical volatility, you may wonder if cryotherapy is a worthy investment. Read on to discover if cryotherapy is for you. Reasons a Cryotherapy Investment Is Worth Venturing Into Investi ..read more

  Cryotherapy has become a global trend in the wellness space. A report from Facts and Factors indicates that the cryotherapy machine market size was about $361.4 million in 2021 and is estimated to reach $487 million by 2027.¹ The above figures indicate that cryotherapy units or cryotherapy machines are in demand and people are seeking cryotherapy services now more than ever. However, with the current economical volatility, you may wonder if cryotherapy is a worthy investment. Read on to discover if cryotherapy is for you. Reasons a Cryotherapy Investment Is Worth Venturing Into Investi ..read more

  The US Department of Health and Human Services reports that about 8.6 million sports-related injuries occur each year.¹ It may be hard to grasp for some but any time you are out in the field performing or practicing, you and your fellow athletes are at risk of getting injured. Fortunately, lots of people who have experienced cryotherapy know how it could be a big help with pain and sprains. In addition to benefiting athletes and fitness enthusiasts, cryotherapy can prove to be a sound investment for athletes who love turning their hobbies into businesses. Keep reading to find out why a ..read more

  Raising your salon prices is one of the hardest parts of running your business. You can’t put up with your current price yet you can't live without it. You pull your hair out trying to figure out how to handle your pricing. You can't help but fear that raising your fees may scare away your existing clients or worse, prevent new clients from coming in. Again, if you keep charging low prices you may not make sufficient profits hence risk closing your business.  Feeling stuck? Read on for pricing tips to help you raise your prices and keep your clients. Get More Returns From Your Bus ..read more

  Although spa appointments are relaxing, some people feel anxious and stressed as the spa day approaches. To treat her, Beth’s sister booked a spa appointment for both of them. Unlike her sister who enjoyed spa days, Beth couldn't come to terms with letting a total stranger touch her body. She couldn’t picture herself seated by the poolside in a tiny swimming costume. Or, boiling herself to death in a sauna or a steaming room. Like Beth, there are many clients wishing to relax, but their anxiety cannot allow them. Read on for spa relaxation tips to help them feel at ease. Help Your Clie ..read more

  Acquiring funds to set up or expand your wellness clinic is one of the biggest challenges faced by small business owners. Or, you may need finances to help lift your business during hardships like global pandemics and inflationary times. As a matter of fact, 33% of small business owners report a lack of capital as their greatest challenge¹. Worse still, such a lack of capital may lead to business failure. If you are wondering how to raise capital, read on for business funding tips to help you get funds. Raise Capital For Your Wellness Business With The Following Business Funding Tips A ..read more

  For many people, summer is a season for relaxing and taking time off work. However, for business owners, it is not all rosy. During summer you may experience a dip in sales. One way to survive summer is by growing memberships to help you generate more revenue. Many businesses are now adopting the membership and subscription-based business model as it guarantees customer retention. In fact, the global subscription economy is estimated to hit 1.5 trillion dollars by 2025.¹ Read on for membership tips to help you earn more this summer. Boost Your Summer Revenue With The Following Membersh ..read more

  If you are a salon or spa business owner looking to expand your customer base, you need a website. That website will be your salon storefront in the online space. As such, you need to design an attractive website that correctly represents your brand. To do that, you need a website builder. Although there are several website builders out there, you need one designed for salons. Better yet, with the right website builder, you won't need to hire an expensive professional developer.  But what are the website builder considerations for choosing the right builder for your salon website ..read more