Email has been the preferred method for sending and receiving mass messages and reaching audiences for decades. But, at the same time, text (or SMS) marketing is a fast, cost-effective and reliable way to share promotions and updates with customers. So when it comes to text message marketing vs. email marketing, which is better ..read more

In today’s world, the security of our personal data has become a leading concern. SMS messages remain a steadfast choice for their simplicity and accessibility. But with this convenience comes the looming question: are text messages secure ..read more

Mother's Day is a special occasion dedicated to honoring the incredible women who have shaped our lives with their love, guidance, and unwavering support. This Mother's Day, let's use the power of words by sending a heartfelt Happy Mother’s Day text that expresses our gratitude, love, and appreciation ..read more

Recruiting has always been about making connections—connecting competent people with the right jobs and good companies with strong talent. Until recently, most recruiting was done via email or over the phone. However, modern recruiters are leveraging a new tool in their quest to connect: text messages ..read more

In the era of fast communication, businesses and individuals alike rely heavily on SMS as a means to connect with customers, clients, friends, and family. But have you ever stopped to wonder how these text messages seamlessly travel from your fingertips to the recipient's device? Enter the hero of mobile communication – the SMS Gateway ..read more

People use more independent sources than ever before to learn about companies and their products and services. In fact, the average customer now encounters a business across six different touchpoints before finally pulling the trigger on a purchase. Furthermore, 90% of consumers expect their experience of a brand to be consistent across digital channels—whether that’s social media, text messages or the business’s website.  ..read more

In an age where information moves quickly, staying informed and up-to-date is not just a desire but often a necessity. While various forms of digital communication jostle for attention, one of the oldest yet persistently relevant methods is the humble SMS notification.  ..read more

When did you last pay using a physical payment like cash or card? If you’re like a growing majority of consumers, it may be days, weeks or months since you’ve last pulled out your wallet to pay. Instead, many transactions now take place via digital methods, like mobile wallets and peer-to-peer apps, as they have become favorable to physical payments ..read more

Think back to the days before digital invoicing, when bills came through the post with other mail. Now, imagine if you were to throw away four-fifths of everything that landed in your mailbox without so much as peeling back the flaps and peeking inside.  ..read more

When you send your friends or loved ones a text, you generally expect them to respond. Businesses that use SMS marketing tactics, however, don’t always get that same coveted engagement. In fact, business-to-consumer (B2C) response rates are only around 45%—not abysmally low, but there’s definitely room for improvement.  ..read more