Mobiniti added Emojis to our marketing platform last year and our users have found tremendous success with them. When used right, they engage with subscribers and lead to an uptick in revenue. That being said, Emojis need to be used right. There is such a thing as under or over-using them in your marketing message. Doing that can have the […] The post Emojis: Best Ways to Add Character to Your Marketing appeared first on Mobiniti Blog ..read more

As always, Mobiniti is always looking for ways to better its list of features with improvements and additions. We’re excited to announce that a new feature has entered beta for users who request Early Access with their Account Manager, Emojis.  Text marketing has always been and will continue to be about sending personalized messages. 92% of the online population uses […] The post Emojis: New Marketing Feature (In BETA) appeared first on Mobiniti Blog ..read more

Here at Mobiniti, we see a lot of text marketing campaigns succeed, and we see our fair share fail. We notice trends and commonalities among the most clicked on campaigns, and we’re here to let you know what some of the common threads are among the best text marketing campaigns. Do you want to send the best text marketing campaigns […] The post 15 top-performing words and phrases to include in your text marketing campaigns appeared first on Mobiniti Blog ..read more

Happy National Comic Book day, superfans and text message marketers! Whether you’re a fan of DC, Marvel, or another publisher, we salute you. Of all the artistic mediums out there, none strike as locally as comic books. Movies and video games sell on a global scale, and thus, advertise the same way. Novels move more towards digital distribution every day, […] The post 3 marketing benefits to partnering with comic book shops appeared first on Mobiniti Blog ..read more

I’m sure you’ve heard all kinds of crazy myths about text message marketing. It’s intrusive, it doesn’t work, no one does it, it’s way too out there for my business. I’m here to tell you that you’re wrong, wrong, wrong, WRONG! If you’re not looking into text message marketing as a new and consistent marketing channel, you’re missing out on […] The post 5 text message marketing myths, busted! appeared first on Mobiniti Blog ..read more

Every other generation there seems to be a new art form that rises to prominence and respect or is at least trying to. In the fifties through the seventies, it was comic books after they forwent the Comics Code Authority. Through the twenties and forties, it was the film Citizen Kane and others like it that proved the artistic worth […] The post 3 tips for Marketing to Gamers on National Video Games Day appeared first on Mobiniti Blog ..read more

Yesterday, we published a post about Text Marketing Segmentation: Retail and e-commerce stores. Today, we continue our quest to develop use cases to get the most relevant messaging to the right people. How do we do that? By way of segmented text marketing. Grab a tasty treat and an iced coffee, because it’s about to get scrumptiously segmented. Today we’ll […] The post Text marketing segmentation: Food industry appeared first on Mobiniti Blog ..read more