FireText is proud to launch Social Value Month for March, offering free 1:1 virtual coffee sessions to charities, CICs, and cause-driven organisations. Our goal isn’t to sell, but to provide expert advice and support to help you communicate your mission effectively, casually over coffee. Want to learn stuff over coffee? Sign up & book a […] The post FireText launches Social Value Month, offering practical 1:1s to cause-driven organisations appeared first on SMS Marketing Blog ..read more

A 2025 study by Ofcom, featuring input from FireText and our customers, reveals that consumers overwhelmingly prefer receiving SMS messages for a range of purposes. The research, part of Ofcom’s ongoing review of the Application-to-Person (A2P) SMS market, reinforces the clear benefits of SMS. It also follows FireText’s efforts to tackle rising SMS costs, including […] The post New Ofcom study reveals: SMS is unmatched amongst consumers appeared first on SMS Marketing Blog ..read more

Do you like sticking to a set plan or do you prefer to go with the flow? Take your pick in this guide. Filled with tips, content examples and cheeky hints on how to go against the grain.Disclaimer: There are no rights or wrongs here! This guide will give you confidence in your brand’s approach […] The post Which side are you on: Keep traditions or break the Black Friday rules? appeared first on SMS Marketing Blog ..read more

Suicide Prevention UK (SP-UK) is an award-winning charity that helps people who are struggling with their mental health or experiencing suicidal thoughts. Founded by Michael Everett in 2018, SP-UK is made up of volunteers who offer their skills and compassion to help people in their time of need – from distributing patrol teams in and […] The post Case Study: SP-UK delivers empathy & guidance to people in crisis appeared first on SMS Marketing Blog ..read more

With its incredible open rates and personable nature, lots of businesses rush to use SMS. But what makes a text message marketing campaign successful isn’t just how quickly it reaches people – it’s the thought you put into the content. Creating a message that’s specific to your customers will help your campaigns resonate with them, […] The post Text message marketing & the power of thoughtful content: tips & examples appeared first on SMS Marketing Blog ..read more

FireText Director James Huff has written the following statement in response to rising costs in the UK SMS marketplace, and what FireText is doing to fight for our customers. Over the last 36 months, the UK Mobile Network Operators (MNOs) have announced a string of unprecedented price rises in the Application-to-Person (A2P) SMS marketplace. These increases have risen well above the rate of inflation. Being at the heart of the UK A2P SMS marketplace, FireText is not immune to these rises. Each UK MNO has complete control over pricing access for SMS to reach its own mobile users without regula ..read more

Data segmentation means to take ‘data’ (e.g. a group of people you want to contact) and split it into smaller groups based on your chosen criteria. Here, we explore ‘behaviour-based’ segmentation, and how it helps you create content that’s personalised to your customers. How to segment your contacts Think about how you can split you group of customer into smaller categories, and the types of behaviours or interests that make them different. A category can be as simple as purchase history, splitting up your list of customers based on when they last purchased. The end goal is to split a big grou ..read more

CoppaFeel! is the first breast cancer charity in the UK to solely create awareness amongst young people. They educate, encourage and empower 18-35-year-olds to get to know their bodies. We interviewed Sophie Kirby, Health & Services Manager at CoppaFeel! on how they use FireText to remind over 120,000 people (and counting) to check their chests every month. Illustration source: CoppaFeel!Tell us a little bit about CoppaFeel! CoppaFeel! was founded in 2009 by Kristin Hallenga and her twin sister Maren, after Kris was diagnosed with secondary breast cancer at 23. At the time, there was littl ..read more

There’s no right or wrong way to do Black Friday, but our SMS marketing experts have created this blueprint to make your life easier. Check out the whole thing, or skip for tips! September: Start planning & plotting Consumers have Black Friday and the festive season on their minds. They may hold back on purchasing knowing that deals will soon be coming their way. It’s a good time to prepare yourself: Start by growing your SMS list and choosing your promotion. Grow your contact lists When it comes to shouting about your awesome offer, the more the merrier! Grow your SMS contact list by sho ..read more

Black Friday is a chance to gain more customers, hopefully for the long run. To get prepared, why not start generating SMS leads right now before the big day? Use social media to pre-empt big offers Social media is an easy way to encourage your followers to opt in to SMS. As a mobile-dominated medium, it makes sense to naturally guide followers from socials to SMS. And a Black Friday offer is just the hook for new leads. As an incentive for your users to opt in, you may post something like: Opt in to SMS for early access to our Black Friday deals. Head to the link in our bio. Our tap-to-text f ..read more