Episode 221: How To Use Hashtags
The PR Maven Podcast
by Nancy Marshall
3d ago
Using hashtags can often seem a bit overwhelming and confusing. With the unlimited number of hashtags and variety of social media channels using them, you may be asking, “What hashtags should I use? How many should I use? Should I even use hashtags?” The bottom line is that hashtags should be used, and they do benefit social media marketing efforts when used correctly. They can help improve social media visibility, encourage user engagement and clue you in on industry trends. Here are some strategies a brand, business or individual social media account can utilize to improve their hashtag usag ..read more
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Episode 220: Traditional Media Is the ‘OG’ Influencer
The PR Maven Podcast
by Nancy Marshall
1w ago
Let’s be honest: Social media is sexy, and so is the discourse surrounding it. From the latest TikTok trend to Elon Musk taking over Twitter, there always seems to be something new happening in the digital world. Social media is full of “influencers” with millions of devoted followers, and those influencers can have more of a public platform than Fortune 500 CEOs and elected officials in many cases. (Don’t look now, but Kylie Jenner has more than 372 million followers!) Still, public relations practitioners should be careful about getting too caught up in the social media craze. Yes, the digit ..read more
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Episode 219: Growing Your Passion Into a Brand, With Cherie Scott, Founder and Owner of Mumbai to MAINE
The PR Maven Podcast
by Nancy Marshall
2w ago
From her first sales pitch at 9 years old, Cherie Scott has had a clear vision of her future and has been building her brand along the way. In this episode, Cherie tells the story of how Mumbai to MAINE came to be and the different marketing techniques she has used to grow her brand. She also talks about the supportive Maine entrepreneurial community, including some of the pitch competitions she has participated in. Cherie also shares her vision for the future of Mumbai to Maine.   5:13 – Cherie shares the real story of how Mumbai to MAINE started.    13:31 – Cherie ex ..read more
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Episode 218: The History of Public Relations
The PR Maven Podcast
by Nancy Marshall
3w ago
Public relations is a relatively new concept compared to other professions such as law or medicine. The idea of PR stems from the concept of communication, which dates all the way back to the philosophers of Ancient Greece. Most of us know about Socrates and Plato, and we’ve used Aristotle’s art of rhetoric (Ethos, Logos and Pathos) in our writing.   But many people don’t know that Ancient Greece is in fact the foundation of PR. The idea of using communication to persuade is one of the first practical uses of public relations.   The idea of spreading communication (or persu ..read more
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Episode 217: Changing Customer Perceptions in the Automotive Repair Industry With PR and Marketing, Featuring Lynn Campbell, Director of Marketing, Advertising and CRM at VIP Tires & Service
The PR Maven Podcast
by Nancy Marshall
1M ago
In an industry where most of your customers are grumpy from having vehicle trouble, how do you create an enjoyable experience? In this podcast episode, Nancy speaks with Lynn Campbell, director of marketing, advertising and CRM at VIP Tires & Service. Lynn talks about the differences between the automotive repair industry and the other industries she has worked. She also describes the difference between the marketing techniques VIP uses and what makes each of those techniques unique and valuable. 3:20 – Lynn explains how she is neither left nor right-brain dominant, enjoying both the scien ..read more
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Episode 216: 10 Things Business Professionals Can Learn From Queen Elizabeth II
The PR Maven Podcast
by Nancy Marshall
1M ago
It’s been several months since the passing of Queen Elizabeth II, but the loss still hurts. Many of us were saddened to hear the news, and it still makes me sad today. In 2011, my agency was chosen to promote and publicize the royal memorabilia across North America for the wedding of Prince William and Kate Middleton — one of the great honors of my career. So, we know a thing or two about the royal family. The queen lived a long life. She lived a good life, and she left the world in a much better place than she found it. Over the decades, the queen also taught us many valuable lessons. She rei ..read more
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Episode 215: Promoting Maine’s History, With Amanda Pleau, Marketing and Communications Manager at Maine Maritime Museum
The PR Maven Podcast
by Nancy Marshall
1M ago
In this episode, Amanda Pleau, marketing and communications manager at Maine Maritime Museum, describes the career path she took to get where she is today. Amanda also talks about the work Maine Maritime Museum is doing, including an upcoming exhibit to raise awareness about what is happening in the Gulf of Maine right now. Having taught writing, Amanda explains the importance of writing in PR and communications and shares a resource she has found interesting related to Maine history. 3:16 – Amanda describes her position at Maine Maritime Museum.   5:05 – Amanda explains how her first job ..read more
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Episode 214: For a Successful Client-Agency Relationship, Engagement Is Key
The PR Maven Podcast
by Nancy Marshall
1M ago
Having run a PR agency since 1991, I’ve worked with lots and lots of clients. Some have been more successful than others, although I’m proud of the fact that most are happy with our work, and many have been clients for years. Work with enough clients, and you realize what works and what doesn’t. Sometimes, a client not working out can simply be a matter of bad timing. Sometimes, it’s a lack of mutual understanding or poor communication. Fortunately for us, it doesn’t happen often, but some clients just aren’t meant to be. If you’re in the client service business, it’s worth realizing this real ..read more
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Episode 213: 2022 Golden Microphone Award Celebration With Tim Winkeler
The PR Maven Podcast
by Nancy Marshall
2M ago
In this episode, The PR Maven® Podcast celebrates four years and congratulates Tim Winkeler, president and CEO of VIP Tires & Service, for having the most popular episode of the year. Nancy and Tim talk about what makes VIP’s business model successful and how the company’s internal culture is shared externally through marketing. Nancy and Tim also discuss the Right to Repair movement and how they first met. 3:20 – Tim makes remarks on winning the Golden Microphone Award, owing VIP’s success to its people.   4:08 – Tim explains the mission and values that drive VIP’s marketing. 7:04 ..read more
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Episode 211: Why Podcasting Is a Smart Marketing Strategy for Businesses Today
The PR Maven Podcast
by Nancy Marshall
2M ago
Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap? That’s right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to housewives. Why? Because research suggested that women wanted to be entertained while doing housework. And so, literal “soap operas” were born. In the early to mid-20th century, Edward Bernays — long considered the “father of public relations” — also built audiences on behalf of his clientele, which coincidentally included ..read more
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