When was the last time you took a good look at your business’s social media presence? Is it time for a social media audit? In this podcast episode, Lara Beckius, Marshall Communications’ 2023 intern, explains when and why you should complete a social media audit. Whether you want to make sure you are reaching your target audience or you want to expand your social media presence, Lara offers some tips for completing a social media audit and making sure you are moving in the right direction.   3:25 – Lara gives an overview of her career so far.   5:35 – Lara describes wh ..read more

Getting the word out about your business requires a mix of marketing techniques, but should working with influencers be one of your marketing strategies? On the one hand, influencers can help spread the word about your business, but on the other, influencers can take advantage of businesses and have less credibility than journalists. In this episode, Karen Stabiner talks about the challenges and downsides of working with influencers, particularly in the restaurant industry.   3:57 – Karen shares how she became interested in writing as a career when her eighth-grade teacher told he ..read more

Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought their unique perspective and valuable insights.  So, what's next? Well ..read more

In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada. Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communit ..read more

In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic bran ..read more

The Podcast is sponsored by Pitchcraft. In this episode of the PR Maven Podcast, host Nancy Marshall sitas down with Michelle Glogovac, the podcast matchmaker, award-winning publicist, and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic storytelling ..read more

In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his inter ..read more

In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread awar ..read more

In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working wi ..read more

In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media ..read more