How To Build Your Own PR Business With Delaney Vetter – Episode 276
The PR Maven Podcast
by Nancy Marshall
2d ago
In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working wi ..read more
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Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree
The PR Maven Podcast
by Nancy Marshall
2w ago
In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media ..read more
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Episode 274: 680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy
The PR Maven Podcast
by Nancy Marshall
3w ago
In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a ..read more
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Episode 273: HOW? Dept. of Economic & Community Development Empowering Maine's Youth: With Kaylin (Kay) Kerina
The PR Maven Podcast
by Nancy Marshall
1M ago
This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community Develop ..read more
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Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries?
The PR Maven Podcast
by Nancy Marshall
3M ago
In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibilities, including managing social media, public relations and larger church communications. Their discus ..read more
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Episode 270: HOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth
The PR Maven Podcast
by Nancy Marshall
4M ago
In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared ..read more
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Episode 269: Using Public Relations to Improve Food Allergy Awareness, With Caili Elwell, Family Food Allergy Advocate and Public Relations Specialist/Independent Producer at Mother Eats Proper
The PR Maven Podcast
by Nancy Marshall
4M ago
In this episode, Caili Elwell joins Nancy to share her career journey from hospitality to food allergy advocacy using public relations. After discovering her daughter had severe food allergies, Caili made a career shift, opening Mother Eats Proper to grow the conversation around food allergies. Caili shares her approach to PR and branding through this lens, emphasizing a craveable narrative. Caili also talks about the idea behind her documentary, “How Do We Make It Better?”  1:49 – Caili explains how her career started in hospitality and tourism before shifting to PR.  3:48 – Caili t ..read more
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Episode 268: Building Brands and Using Your Brightest Minds, With Christian Espinosa, CEO of Blue Goat Cyber
The PR Maven Podcast
by Nancy Marshall
4M ago
In this episode, Christian Espinosa shares his career path, starting in the Airforce and the lessons he brought with him to his work in cybersecurity. Chrisitan also talks about his books, mainly "The Smartest Person in the Room," giving an overview of what you will learn by reading his book. Christian describes his keynote speaking, from his inspiration to become a keynote speaker to the theme of his speeches. He also talks about growing his personal brand and network.   5:29 – Christian talks about his time in the Airforce and how his career developed after.   8:47 – Christian ..read more
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Episode 267: 3 Valuable PR Lessons To Learn From Taylor Swift
The PR Maven Podcast
by Nancy Marshall
4M ago
Billions of dollars in profit. Millions of fans captivated by her concerts. In 2023, Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry.  In PR, we dream of making our clients a hot commodity. We dream of sending consumers into a frenzy. We dream of going viral. Sometimes, dreams become reality, and that is the excitement of PR. With hard work and strategic execution, PR campaigns can truly change hearts and minds.  Swift’s success is essentially PR at its finest. Because of positive PR, the singer extraordinaire ..read more
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Episode 266: Navigating the World of Media Production With Kathleen O'Heron
The PR Maven Podcast
by Nancy Marshall
5M ago
In this episode, Nancy Marshall, The PR Maven®, speaks with Kathleen O'Heron, CEO and co- founder of Jynx Productions. Kathleen shares her professional journey, from her early fascination with film production and editing in high school and college, to co-founding Jynx Productions, a leading boutique media production company based in New England. She discusses the value of personal storytelling in achieving impactful personal branding and the documentary style of production that her company follows. Kathleen also sheds light on the production process, where a one-day to two-week shoot goes thro ..read more
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