Cannabis media professionals came together to talk about trends, challenges, and the future of cannabis media.  I moderated the Using Your Influence workshop which closed out the 2nd annual Cannabis Media Summit here in New York.   In this episode, I share some info about the experience and the summit, and some of the statistics I shared during the discussion.  Listen to find out how your brand can engage influencers and make those coins!  The bottom line is that both the cannabis and influencer industries are rapidly growing and it's time to buckle down and get your strate ..read more

Let's put some things to rest. This is your season to bring success to your brand. Check out this episode to get some common digital marketing questions clarified.  We cover batch processings, content posting frequency and ways to stay consistent.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support ..read more

The Summer has been HOT. I got an award, filmed a web series for Comedy Central's digital platforms, and I even visited a Hemp farm.  I am also doing a lot of inner work, you know how the Summer goes, it's an awesome time to reflect and regroup. On this episode we're talking about how our EGO's can help or hinder our brand building abilities.  Take a listen and let me know what you think about this reframing of the EGO.    --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/s ..read more

I am happy to have your ears back! In this episode, clearly filmed round my 420 celebrations (We hosted a Day Party - it was amazing) I talk about whats truly important when it comes to your Instagram feed: QUALITY!  Listen to learn why your focus needs to shift from putting up as much content per day as you can to serving up quality content, consistently.  Interested in learning about How I Work? Check out my profile on LifeHacker.com  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com ..read more

Its a question that still comes up, so let's dive in. Listen to this episode to get clarity on the social media posting frequency.  Here I share my opinion on what matters when sharing your brand story on the interwebs.  Let's connect on Instagram: www.instagram.com/siritasavage Join the journey on my blog: https://www.savagegazelle.com/  Schedule a Social Media Brand Clarity session: https://calendly.com/sirita-wright/socialmediabrandclarity  https://www.savagegazelle.com/workwithme  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/mes ..read more

In this episode I discuss using hashtags on Instagram to explode your growth and build a targeted audience. Hashtags play a essential role in my marketing strategy.  I am seeing tremendous growth using them especially on my IG stories! Listen to this episode of you want to get clear about the types of hashtags on insta, where to use them, how to analyze them and more -- let's go!  Follow me on Instagram: https://www.instagram.com/siritasavage/ Work with me: https://calendly.com/sirita-wright/socialmediabrandclarity  --- Send in a voice message: https://podcasters.spotify.com/po ..read more

Before you publish another blog post, share another photo on Instagram or conclude that blogging isn't really "on brand" listen to this episode.  I am diving into some data Neil Patel, marketing extraordinaire recently shared.  Im talking about where businesses are seeing the biggest gains in traffic referrals, how many times someone must visit your site BEFORE they become a customer, the avg. number of staff dedicated to BLOGGING, avg. length of blog post, why you need to translate your blog and so much more! I am telling you, I was surprised at some of these findings and I think yo ..read more

 “The winners in this new era will coalesce the right teams and technologies to harness data, more precisely track their efforts, and measure progress to evolve their strategies at the pace of the consumer.” On this episode I run through Salesforce's 2020 Digital Advertising report. Here are my findings:  1. Increased data sources with a single objective: targeting the right audience, with the right message, at the right time.  2. Shared budgets/teams for MKT and AD (Issa merge)  3. Next year, 66% of digital advertising spend will go to Google Search, YouTube, Facebook, and ..read more

Here's a tool you can use!  But first, why should you care about Instagram Stories?  First, they are insanely popular. There are 400 million daily active users looking at Stories - and that number hasn’t stopped growing since Instagram launched the feature. & Stories appear at the very top of a user’s feed! So prime ad space.  This tool does double duty: Extends the life of your IG stories Allow you to cross promote your IG to your website & increase your social media reach  The best part is it’s FREE and simple to install  Tool is called Fastory and it ..read more

On today's episode I am sharing my 3 strategies for building a personal brand. This route will allow you share your expertise to a wider, yet targeted audience. Putting these strategies into rotation will help grow your website traffic, social media following, thought leadership and more.  Learn how to leverage your expertise and build your brand today.  If you want to build your personal contact me http://bit.ly/siritasavage  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/s ..read more